[Utena Co., Ltd.] We want to protect the future of our village! The children of Kochi Prefecture’s “Kitakawa Village Yuzu PR Envoy” promote the village with hand cream using yuzu
Utena Co., Ltd. Press release: November 12, 2024 We want to protect the future of our village! The children of Kochi Prefecture’s “Kitakawa Village Yuzu PR Envoy” promote the village with hand cream using yuzu. More than 200 people came to the event in Ginza, Tokyo in 2 hours!
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https://www.youtube.com/watch?v=Py_ywHpKsik Utena Co., Ltd. and volunteer elementary and junior high school students participating in the “Public Inquiry School” in Kitagawa Village, Kochi Prefecture will hold a PR event for the jointly developed product “Utwa Hand Cream A” on November 3, 2024 (Sunday/Holiday) in Tokyo. – Held at Kochi Prefecture antenna shop “Marugoto Kochi” in Ginza. The children, who came all the way from Kitagawa Village to Tokyo, sampled “Yutowa Hand Cream A,” which uses yuzu, a specialty of the village, and introduced local products, highlighting the charm of Kitagawa Village’s yuzu, which has been around since the Edo period. I did. Although the event was only two hours long, more than 200 people attended and the event was a great success. This product is on sale at approximately 2,000 Welcia Group stores nationwide. *Some stores may not have sales. ■“ Yuzu is the best way to get to know the village! ”Children presented hand cream made with local specialty yuzu This event was held to convey the appeal of Kitagawa Village Yuzu to people all over the country and to energize Kitagawa Village, which is facing issues such as depopulation and aging of yuzu farmers. The children set up a booth at Marugoto Kochi, where Kochi Prefecture’s products are gathered, and introduced Kitagawa village products such as yuzu tea and yuzu cider, as well as giving a tour of the yuzu pressing experience. I conveyed my charm. Those who answer the Kitagawa Village quiz created by the children will receive a gift of “Utowa Hand Cream A”, a product jointly developed with Utena. “Kitagawa Village is full of beautiful nature!” When we introduced recommended spots in the village, customers said, “I didn’t know about it. I want to go there!” This is the third time we are working with the children of Kitagawa Village, and the event was so successful that there was a constant line of people from the moment it started, and we were able to convey the charm of Kitagawa Village to many customers.
https://prcdn.freetls.fastly.net/release_image/18106/235/18106-235-33c018c28e03224dd57cf8567b869de5-1537×1025.png “How many traffic lights are there in Kitagawa Village?” A Kitagawa Village quiz created by children.
https://prcdn.freetls.fastly.net/release_image/18106/235/18106-235-726a7ee43f69318c664b7baf4bb275d5-1539×1026.png Offers tasting of yuzu cider. We also introduced local products from the village.
https://prcdn.freetls.fastly.net/release_image/18106/235/18106-235-1f4c8de9ff20faf98c0e2985693e560f-1539×1026.png We will give away hand cream to those who answer the quiz and say, “Try it!”
https://prcdn.freetls.fastly.net/release_image/18106/235/18106-235-e20bda1a4e9a0dcaeb71bad3fbd8b665-1539×1026.png Yuzu squeezing experience. The area was filled with the refreshing scent of yuzu. During the joint development, I participated in the making of the package and POP, and on the package I carved an eraser stamp to express the authenticity of the product. For POP, as you taught me, I tried to use colors and illustrations to catch people’s attention. Today’s event was my first experience and it was very difficult, but when I changed roles (such as the person giving quizzes and the person guiding the yuzu squeezing experience), I talked to the kids from other teams and said, “It’s better to do it this way.” This made me realize the importance of cooperation. A lot of people came, but some people just passed by, and I felt that just holding an event wouldn’t get them interested. Today’s event is not the end; we would like to continue to promote our village and have more people come to our village! The children originally came together with enthusiasm, but as the project progressed, I felt that their desire to “get to know Kitagawa Village” grew stronger, and they were very proactive so far. I was there. When you grow up in Kitagawa Village, it’s hard to feel that yuzu is something special, but through this event, we were able to realize that yuzu is attracting attention from other regions, and I think the children also felt proud. I don’t think so. After all, yuzu is indispensable to Kitagawa Village, so I would like to continue to have people who grow yuzu and spread Kitagawa’s yuzu all over the country. This time, it was a new type of initiative, joint development with a public research school. The members were elementary school students and junior high school students, and they were in different grades, so I think it was difficult to coordinate the time. However, since we were a group of volunteers, we had a limited amount of time, so we thought about everything from event preparation to content and guidance, and worked very proactively. Joint development and events with companies are valuable experiences for the children, and I hope it provides an opportunity for them to grow. By telling our customers about joint development and Kitagawa Village, we are able to feel that we are contributing to the community by becoming a part of the project. For us, who develop and sell products using Kitagawamura yuzu, high-quality Kitagawamura yuzu is indispensable, so we would like to continue working together to address issues such as the village’s declining population and the aging of yuzu farmers. I’m thinking. ■The story of the birth of “Yutwa Hand Cream A”, which started with the passion of village children Kitagawa Village, Kochi Prefecture, is a small village with a population of 1,180 people (as of September 2024). Despite the aging of yuzu farmers and problems with successors, the village is working to revitalize the yuzu industry. Utena and Welcia, which have a comprehensive partnership agreement with Kitagawa Village, have been working together with the children of Kitagawa Village to jointly develop products using yuzu since 2022.
https://prcdn.freetls.fastly.net/release_image/18106/235/18106-235-4caffd192f585f0fb9e66e6a5eadda76-3900×2590.jpg This year, our third year, we started product development with nine elementary and junior high school students who are participating in a public research school with a passionate desire to “invigorate the village!” They give classes on marketing and sales promotion to children, while Utena works on product development and Welcia provides sales support. “Yutowa Hand Cream A” has been released as a renewal of the hand cream that was well received last year. This project was realized through collaboration between the village and a company, in response to the children’s passion for “wanting more people to know about Kitagawa Village” and “wanting to revitalize the village.” Through initiatives like this, we hope that the children of Kitagawa Village will think about the future of the village from multiple perspectives and grow up to be valuable human resources for Kitagawa Village. Utena and Welcia will continue to support Kitagawa Village so that its “village revitalization” can run stably and on its own through cooperation in product development and education. ■Utwa Hand Cream A, an intensive moisturizing care for hand skin that works hard 365 days a year, uses upcycled yuzu seeds that were originally supposed to be thrown away 1. Upcycle yuzu seeds Oil is extracted from “yuzu seeds” that were originally supposed to be thrown away. Materials are used effectively. Contains Kitagawamura yuzu oil (yuzu seed oil, yuzu peel oil) as a moisturizing ingredient.
https://prcdn.freetls.fastly.net/release_image/18106/235/18106-235-9316d980f6430eff8dd03a0867876131-1539×1026.png 2. Prevents dryness and provides moisture for smooth hand skin! A veil of moisture keeps your hands moisturized 365 days a year. Yuzu fruit extract, yuzu fruit water, hydrolyzed hyaluronic acid, adlay seed extract, aloe vera leaf extract, glycerin
https://prcdn.freetls.fastly.net/release_image/18106/235/18106-235-2123170cf4f91863bcfd383dbed17a2c-1796×1182.jpg 3. Refreshing yuzu scent Feel refreshed every time you use it. It has a refreshing yuzu scent. 4. Jointly developed with children in Kitagawa Village, Kochi Prefecture The yuzu motif on the package was created by children using eraser stamps. With the idea of “we want to liven up the village where we were born!”, we have heartily expressed the village’s symbol, “Yuzu.” This is a jointly developed product between children in Kitagawa Village, Kochi Prefecture, Utena, and Welcia.
https://prcdn.freetls.fastly.net/release_image/18106/235/18106-235-0d5568056c0768474c2029780662e276-1597×594.png Name: Utowa Hand Cream A Release date: November 1, 2024 Price: 712 yen (reference price including tax) Capacity: 40g Product Description: Contains Kitagawamura Yuzu Oil (Yuzu Seed Oil/Yuzu Peel Oil) as a moisturizing ingredient. Keeps your hands moist and moisturized. A refreshing yuzu scent.
https://prcdn.freetls.fastly.net/release_image/18106/235/18106-235-41fbd9984501ff73e90dc46ac1062226-1539×1026.png ●Sold at Welcia Group stores nationwide *Some stores may not have sales. ●Inquiries about dealers: Contact form:
https://www.utena.co.jp/contact/
https://prcdn.freetls.fastly.net/release_image/18106/235/18106-235-9aad1702488799bd7b9355eb6e3a5e89-1070×535.jpg Utena Co., Ltd. Since its founding in 1927, Utena Co., Ltd. has had the corporate philosophy of “contributing to society with sincerity and finding joy in people’s satisfaction.” We have developed cosmetics with the desire to support beauty. The corporate slogan “Let’s bloom, create beauty that doesn’t yet exist.” embodies Utena’s determination to deliver products with sincerity, aiming to create new beauty from perspectives and ideas that even our customers are unaware of. I am. We will continue to offer “Human care products” that are everyday items that pursue the beauty inherent in human beings. [Contact information regarding this press release] Utena Co., Ltd. Public Relations Office E-mail:utena_pr@utena.co.jp [Inquiries from customers regarding this product] Utena Co., Ltd. Customer Service Office Contact form: https://www.utena.co.jp/contact/
