coordimate Co., Ltd. Fashion consultation app “coordimate” will participate in “SHIBUYA109 lab. Men’s Trend Award 2024” for the first time! Take on the challenge of cutting-edge trend research.

[coordimate Co., Ltd.] Fashion consultation app “coordimate” will participate in “SHIBUYA109 lab. Men’s Trend Award 2024” for the first time! Take on the challenge of cutting-edge trend research. ​
coordimate Co., Ltd. Press release: November 12, 2024 Fashion consultation app “coordimate” participates in “SHIBUYA109 lab. Men’s Trend Award 2024” for the first time! Take on the challenge of cutting-edge trend research. Coordimate Co., Ltd. (location: Shibuya-ku, Tokyo; Representative Director and CEO: Kentaro Iino), which was spun out*2 through NTT Docomo Group*1’s new business creation program “docomo STARTUP(TM),” is SHIBUYA109 Entertainment Co., Ltd. (location: SHIBUYA109 is a youth marketing agency run by Shibuya-ku, Tokyo, President and CEO: Ayumi Ishikawa. “SHIBUYA109” was a survey of 522 men in the around20 age group (15-24 years old) conducted in collaboration with Mandom Corporation (Headquarters: Osaka City, Osaka Prefecture, President and Executive Officer: Ken Nishimura). lab. Men’s Trend Award 2024 has been announced.
https://prcdn.freetls.fastly.net/release_image/139352/14/139352-14-bcb00c2ba78031af4504c131b735e3aa-1500×1000.png

[Survey] Implementation period: September-October 2024 Target audience: around20 (15-24 years old) males N=522 There are seven categories: “Cafe/Gourmet Category,” “People Category,” “Artist Category,” “Contents Category,” “SNS Meme Category,” “Experience Category,” and “Fashion Category.” Nominations, which are part of the survey items, are decided by SHIBUYA109 lab. MATE’s 8 university students as selection committee members who participate in the trend conference. ■Background of coordimate’s participation in the Trend Award As a fashion consultation app, coordimate has been helping users choose clothes without making mistakes by providing a place where they can practice their outfits in advance so that they don’t make mistakes on dates or events. Under these circumstances, we believe that if we can view “trends” not as mere fads, but as “hints” for enjoying life and gaining confidence, we can provide new experiential value to our users. , I decided to participate in this survey. ■SHIBUYA109 lab.Trend Award 2024 Results (Fashion Category Excerpt) [Fashion category] Keywords are “don’t overdo it, don’t overdo it, be casual”
https://prcdn.freetls.fastly.net/release_image/139352/14/139352-14-457f107d081ae9248cb506849f69a8e7-1920×1080.png Street/sports mix styles such as grunge coordination and gorpcore were enjoyed. As a general trend, there is an awareness of not overdoing or overdoing things so as not to disrupt the harmony with the
surroundings, while styles that prioritize comfort and ease of movement are also being seen. 1st place adidas SAMBA Sneakers featuring three lines released by adidas. It is mainly enjoyed as a sports mix coordination, and although it has a simple design, it has become popular as an accent to coordination because it comes in a wide variety of colors. 2nd place Spiky Short This is a short style for men, with the entire hair cut short and the tips of the hair spiky. They are called “spiky” because their hair stands up like spikes. It has a wide range of arrangements, so it is attractive that it can be matched with various occasions and fashions. 3rd place One shoulder bag A bag that can be carried over the shoulder so that both hands are not occupied. It can be used regardless of genre, such as normcore, sporty, or neat coordination, and is also popular as a school bag due to its large capacity and functionality. *For details on the results of other categories, please check the announcement of “SHIBUYA109 Entertainment Co., Ltd. [Onishi 1]”. *When quoting or reprinting public data, please clearly state “SHIBUYA109 lab. Research”. SHIBUYA109 lab.／ https://shibuya109lab.jp Company names, product names, service names, etc. mentioned in this release are trademarks or registered trademarks of each company. [Onishi 1] There appears to be a half-width space. If possible, please write as below.
＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿ SHIBUYA109 Entertainment Co., Ltd. ＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿ ■Summary of the survey Survey method: Web questionnaire survey Survey period: September to October 2024 Survey target: Around20 (15 to 24 years old) Male Number of valid answers: n = 522 Survey
implementation/analysis: SHIBUYA109 lab. (Managed by: SHIBUYA109 Entertainment Co., Ltd.) *About selection of nomination candidates A major trend conference will be held in September 2024. Nominations were selected for each category at SHIBUYA109 lab. together with 8 university students who belong to SHIBUYA109 lab. MATE, a unique network owned by SHIBUYA109 lab. A multiple-choice survey was then conducted to determine the grand prize. ■Comment from Kentaro Iino, Representative Director and CEO In reality, I pay close attention to the details of my clothes and hairstyle, but this year has been characterized by trying to portray myself as “not trying hard” and “just being myself.” In an era when the coolness of “having your own ideas is cool” is difficult to imitate, I get the impression that this year was one in which many people were looking for their own individuality without forcing themselves. Masu. I feel that trends are more than just fads, they are a hint to finding your individuality. We hope that this Men’s Trend Award will help you find your true self. ■About “coordimate” service “Coordimate” is a fashion consultation app where you can quickly hear real voices asking, “Is this outfit right? Or not?” By posting their own fashion on “coordimate,” the person seeking advice can receive feedback such as “arinashi” reactions and advice from “mates,” general men and women who love fashion, in as little as 30 seconds. Despite the fact that in sports, etc., there is a place to practice and a place where you can make mistakes, when it comes to clothing, it’s always a matter of practice. Coordimate was born from the founder’s original experience of feeling uncomfortable. By creating a space in advance where you can make mistakes when it comes to clothing, you will be able to “take on challenges with peace of mind,” and you will be able to approach the actual event with confidence. We aim to create such a world.
https://prcdn.freetls.fastly.net/release_image/139352/14/139352-14-104ccbe8f19f0ac1740f9cfcf85258ae-1193×479.png Coordimate Co., Ltd. Company Profile Company name coordimate Co., Ltd. Representative Representative Director and CEO Kentaro Iino Location 2F-C, Shibuya Dogenzaka Tokyu Building, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo Capital 20,250,618 yen Date of establishment January 29, 2024 Main business details Operation of fashion consultation app, provision of try-on DX solutions Service site https://lp.coordimate.me/ Corporate site https://coordimate.co.jp ■docomo STARTUP overview docomo STARTUP is a program that creates future new businesses with co-creation partners based on new ideas generated by Docomo Group employees. We also have a system for spin-offs and spin-outs with internal and external capital cooperation to create new value. docomo STARTUP official website https://startup.docomo.ne.jp/ *1NTT DoCoMo, Inc., NTT Communications Inc., NTT Comware Inc. *2 Spin-out refers to a situation in which a company separates a specific department or business and becomes independent as a new company, with no investment from the original company or with a minor investment. *”docomo STARTUP” is a trademark of NTT Docomo, Inc. *”coordimate” is a trademark of NTT DoCoMo, Inc. Used by coordimate Inc. under exclusive permission from Docomo. Contact information for media inquiries regarding this matter coordimate Co., Ltd. E-MAIL:
support@coordimate.co.jp