[Nikkei BP, Inc.] [December 2nd to 18th] Popular seminars will be held free of charge for a limited time, “Nikkei Cross Trend College Festival 2024” will be held Nikkei BP Co., Ltd. Press release: November 12, 2024 [December 2nd to 18th] Popular seminars will be available for free for a limited time, “Nikkei Cross Trend College Festival 2024” will be held Key people from notable companies such as Aeon, 7-Eleven Japan, Calbee, Beams, and Marugame Seimen will talk all about their marketing strategies.
https://prcdn.freetls.fastly.net/release_image/144174/8/144174-8-b497db812952be9e536f32bd5c9cbfaf-744×460.jpg
https://prcdn.freetls.fastly.net/release_image/144174/8/144174-8-189d167f18f4fc5121fd7108838761d0-1000×664.jpg Listen to all the marketing strategies of notable companies for a limited time! (Image/J_News_photo, Metro HopperMetro Hopper, yu_photo, beeboys/stock.adobe.com) Key to notable companies such as Aeon, 7-Eleven Japan, Calbee, Beams, Marugame Seimen, Pan Pacific
International Holdings (Don Quijote), ANA Holdings, former Keyence, and author of the hit book “Strategy Gokko” Person talks all about marketing strategy. In addition, we have actually held popular overseas events such as the Cannes Lions International Festival of Creativity and the world’s largest retail conference, NRF 2024: Retail’s Big Show. A visiting expert will provide a thorough explanation of global marketing trends. Click here for the application page
Lecture lineup ・The Marketing Headquarters Director talks about 7-Eleven’s marketing strategy Speaker: Mr. Noriyuki Okajima, Executive Officer, Marketing Headquarters, Seven-Eleven Japan ・Explanation by Vice President Hanyu, the driving force behind Aeon DX promotion Maximization of CX/EX that the Aeon Group aims for Speaker: Aeon Director, Executive Vice President, Digital Officer Yuki Hanyu CaT Lab Representative Director/Japan Omnichannel Association Director Kojiro Hemi ・Author of “Strategy Gokko” will be on stage ~ Problems before marketing: Identifying the “turning point of business growth” with evidence ~ Speaker: Mr. Ren Serizawa, Executive Officer, Consulting Division, Corexia ・The whole story of Marugame Seimen’s CX (customer experience value) strategy – How to create and deliver “moving experiences” – Speaker: Mr. Katsuaki Nagumo, Executive Officer and CMO of Toridoll Holdings, General Manager of KANDO Communication Division, Director and General Manager of Marketing Division, Marugame Seimen ・Donki’s UGC utilization technique: Tips for collecting 100,000 items and customer sentiment seen from data Speaker: Mr. Mamasaki Takada, Manager, Strategic Planning Division, Marketing Strategy Department, Marketing Strategy Headquarters, Pan Pacific International Holdings (Title is as at the time of the lecture) ・Cannes Lions 2024 super fast report meeting: Where is global marketing heading? Speaker: tacto Co-FOUNDER／Strategist Takuro Nakajima Kao DX Strategy Department Interactive Platform Control Center Yu Hirosawa ・Reason for Calbee’s high “customer happiness” Effect of thorough measures to increase fan CX Speaker: Fanbase Company President/CEO Masayasu Tsuda Calbee Marketing Headquarters CX Planning Office Leader Akira Matsui ・What is an e-mail magazine that is not disliked in the SNS era? Mr. Yamazaki of BEAMS and Mr. Ando of WACUL have a heated debate – Speaker: BEAMS Marketing Headquarters General Manager Yuichi Yamazaki Espuma Representative Kensaku Ando ・The “strongest” BtoB marketing strategy revealed by a Keyence graduate Speaker: Kaksin Representative Director and CEO Nozomi Tajiri ・The latest trends in retail deciphered from NRF – Retail media, generative AI utilization, etc. Speaker: Customer Time Co-CEO Representative Director / Oisix La Daichi COCO (Chief Omni-Channel Officer) / Super Normal Representative Director Takashi Okutani IBA Company Representative Director Shun Iba Yapuri Specialist Officer/db-lab Representative CEO/Customer Time Chief CX Strategist Mr. Daijiro Ban ・How to dramatically increase Instagram followers revealed by ANA – Thorough explanation by SNS manager and expert Speaker: ANA Holdings Public Relations/Corporate Brand Promotion Department SNS/Media Planning Team Manager Hirokazu Tukimoto ANA Holdings Public Relations/Corporate Brand Promotion Department SNS/Media Planning Team Arisaki Kodoi (title as of the time of the lecture) Comnico Corporate Success Team Manager / SNS Expert Association Representative Director Marie Goto
The free viewing period is from December 2nd to December 18th, 2024. Please take a look at this opportunity so you don’t miss out! (Free membership registration required to view) Click here for the application page [Event Overview] ・Name: Nikkei Cross Trend College Festival 2024 ・Period: [Online event] December 2, 2024 (Monday) to December 18, 2024 (Wednesday) ・Details:
https://ers.nikkeibp.co.jp/user/contents/2024z1202colfes/detail.html#O-010S *Only Nikkei Cross Trend registered members can watch all lectures (advance registration required)