TripAdvisor, Inc. TripAdvisor investigates travel trends for winter 2024

[TripAdvisor, Inc.] TripAdvisor investigates travel trends in winter 2024 ​
TripAdvisor Co., Ltd. Press release: November 12, 2024 TripAdvisor investigates travel trends for winter 2024
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TripAdvisor The world’s largest travel platform, Tripadvisor (R) (Headquarters: Needham, Massachusetts, NASDAQ: TRIP, CEO: Matt Goldberg, Japanese website: ), is a global travel platform, including Japan. We have announced travel trends for winter 2024 based on a survey of traveler attitudes [1] and site usage data [2]. As a result of the attitude survey, the percentage of global travelers who answered that they are planning to travel abroad this winter (December 1, 2024 to February 28, 2025) increased by 21% compared to the same period last year, and increased to 34%. % of Japanese travelers said they are planning a trip to a place they have never been before, either domestically or overseas. Regarding macroeconomic factors that affect travel plans, “increasing gasoline and energy costs” was cited as the number one concern by Japanese travelers for the same reason as last year; This is a lower percentage compared to 52%. Next, 30% (last year: 40%) said “deterioration of household financial situation due to economic conditions”, 28% (last year: 36%) said “increase in inflation rate”, and 18% (last year: 24%) said “weak yen”. Although the same items were selected, it seems that there is less concern about them compared to last year. Winter 2024 travel trends • Travel status :53% of Japanese travelers said they were planning to travel this winter • Number of trips : 87% said “1 to 2 times”, 9% said “3 to 5 times”, 1% said “6 or more times” • Travel distance : 86% for domestic travel, 7% for international travel, 8% for both domestic and international travel • Macroeconomic factors influencing travel plans : 32% said “increase in gasoline and energy costs”, 30% said “deterioration of household financial situation due to the economy”, 28% said “increase in inflation rate”, 18% said “weak yen” • Travel expenses: Compared to the expenses for winter travel in 2023, 7% of respondents said their expenses for winter travel in 2024 would be “significantly higher,” 28% said they would be “slightly more expensive,” and 58% said they would be “about the same.” 7% said it would “decrease a little or a lot” Popular tourist
destinations in winter 2024 (domestic) 1. Chuo Ward (Hokkaido) 2. Urayasu City (Chiba Prefecture) 3. Hakone Town (Kanagawa Prefecture) 4. Hakata Ward (Fukuoka Prefecture) 5. Shimogyo Ward (Kyoto
Prefecture) 6. Naha City (Okinawa Prefecture) 7. Minato Ward (Tokyo) 8. Chuo Ward (Osaka Prefecture) 9. Chiyoda Ward (Tokyo) 10. Atami City (Shizuoka Prefecture) Popular tourist destinations in winter 2024 (overseas) 1. Seoul (South Korea) 2. Bangkok (Thailand) 3. Honolulu (USA) 4. Paris (France) 5. Hong Kong 6. Singapore 7. Zhongshan District (Taiwan) 8. Hanoi (Vietnam) 9. Ho Chi Minh (Vietnam) 10. London (UK) Tourist destinations with a strong recovery trend in winter 2024 (compared to previous year, domestic) 1. Tomakomai City (Hokkaido) 2. Chitose City (Hokkaido) 3. Sapporo City (Hokkaido) 4. Tokoname City (Aichi Prefecture) 5. Minato Ward (Aichi Prefecture) 6. Otaru City (Hokkaido) 7. Maniwa City (Okayama Prefecture) 8. Semboku City (Akita Prefecture) 9. Sakae (Aichi Prefecture) 10. Asahikawa City (Hokkaido) Tourist destinations with a strong recovery trend in winter 2024 (year-on-year comparison/overseas) 1. Istanbul (Türkiye) 2. Vienna (Austria) 3. Madrid (Spain) 4. Venice (Italy) 5. Bali (Indonesia) 6. Iru-Fushi (Maldives) 7. Da Nang (Vietnam) 8. Boracay (Philippines) 9. Rome (Italy) 10. Lapu-Lapu (Philippines) Winter 2024 Popular tourist destinations for international travelers (domestic) 1. Tokyo 2. Chuo Ward (Osaka Prefecture) 3. Shimogyo Ward (Kyoto Prefecture) 4. Fujikawaguchiko Town (Yamanashi Prefecture) 5. Hakone Town (Kanagawa Prefecture) 6. Chuo Ward (Hokkaido) 7. Hakata Ward (Fukuoka Prefecture) 8. Nakagyo Ward (Kyoto Prefecture) 9. Kita Ward (Osaka Prefecture) 10. Naha City (Okinawa Prefecture) Winter 2024 Tourist destinations with a strong recovery trend due to overseas travelers (domestic) 1. Asakusa (Tokyo) 2. Tsukiji (Tokyo) 3. Asahikawa City (Hokkaido) 4. Sumida Ward (Tokyo) 5. Takamatsu City (Kagawa Prefecture) 6. Koto Ward (Tokyo) 7. Akasaka (Tokyo) 8. Bunkyo Ward (Tokyo) 9. Okayama City (Okayama Prefecture) 10. Naha City (Okinawa Prefecture) Additionally, according to TripAdvisor’s “Brands We Travel With” [3] survey of travel-related consumption trends and popular brands in each category, 84% of travelers around the world They are now actively considering using and purchasing electronics, personal care products, clothing, streaming services, fast food, financial services and mobile data. The survey results showed that people tend to use streaming services when they start thinking about travel, suggesting the importance of digital content in travel decision-making. In addition, the rate of consideration for mobile data communications increased during the planning stage, and financial services as the transition to the reservation stage increased, while the rate of consideration for purchasing personal care products, electrical appliances, and snack foods increased during the
preparation stage. Consumption trends of Japanese travelers through their travels • 56% of Japanese travelers prefer airline brands with good value for money, and 52% look for flight schedules that are convenient for them. Additionally, 50% prioritize a comfortable flight experience. • 36% of Japanese travelers are likely to consider car rental services during their travel research, nearly twice as likely to be considered at this stage than at any other stage. • Many travelers consider purchasing travel-specific electronics such as portable chargers (49%) and headphones (56%), and they are more likely to consider purchasing electronics when traveling long distances. • 68% of Japanese travelers are likely to consider fast food when traveling domestically, and 37% plan a stop at a fast food restaurant in advance. Fast food brands that are more likely to be liked are more likely to be located in easily accessible locations. Ÿ • Financial services are most likely to be considered during the early stages of a trip, with over 70% of Japanese travelers considering financial services at or before the booking stage. 44% consider using mobile payment systems while traveling. Ÿ • 58% of travelers consider Wi-Fi when traveling abroad. More than 30% of Japanese travelers are considering plans that can be used overseas when traveling abroad. Ÿ • In Japan, as in other countries, personal care products are most likely to be considered during the preparation stage of a trip, nearly three times more likely than at any other stage. 71% say they value personal care more when traveling with family. Ÿ • 77% consider purchasing clothing while traveling, followed by accessories (38%) and shoes (37%). Additionally, Japanese travelers tend to consider fashion while researching their destination. Ÿ • 39% of travelers are most likely to consider snack foods in preparation for a trip, especially when purchasing snack foods for domestic trips (53%), family trips (41%), and road trips (32%) There is a strong tendency to consider it. Potato chips (60%), bottled water (53%) and candy (51%) were cited as the categories most likely to be considered for purchase during a road trip. All categories and popular brand rankings of “Brands We Travel With” can be viewed here
(https://brandswetravelwith.tripadvisor.com/). [1] Jointly conducted with Qualtrics online in 6 countries: USA, UK, Australia, Italy, Singapore, and Japan from September 6th to October 3rd, 2024. A total of over 4,850 people responded. [2] Calculated from behavioral data on TripAdvisor from August 1, 2024 to October 20, 2024, covering the travel period from November 1, 2024 to January 31, 2025. [3] Jointly conducted online with Qualtrics in 7 countries in the US, UK, France, Australia, Italy, India, and Japan for a total of over 4,000 travelers. About TripAdvisor TripAdvisor Group aims to be the world’s most trusted source of travel and experiences information, with brands that connect people with experiences worth sharing. We use our brands, technology, and capabilities to provide people around the world with rich content and travel information, and connect travelers and partners around the world through our marketplace of activities, accommodations, restaurants, and more. are connecting. Subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP) operate travel media brands and businesses including Tripadvisor, Viator, and TheFork.