Startbahn provides Startrail PORT to apparel brand “YOKE” operated by toogood inc.

Startbahn provides Startrail PORT to apparel brand “YOKE” operated by toogood inc. ​
Start Barn Co., Ltd. Press release: November 12, 2024 Startbahn provides Startrail PORT to apparel brand “YOKE” operated by toogood inc. Startrail PORT will also work on supporting the introduction of Digital Product Passport (DPP) in the future Startbahn Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, Representative Director: Taihei Shii, hereinafter “Startbahn”) has added art to the limited edition items of the apparel brand “YOKE” operated by toogood inc. (location: Setagaya-ku, Tokyo). We provide Startrail, a blockchain infrastructure that supports the reliability, authenticity, and value inheritance of works. This is our first initiative to provide Startrail to apparel brands, but in the future, in addition to ensuring the reliability and authenticity of artworks, we will also work to support the introduction of digital product passports (hereinafter referred to as DPPs) for products.
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■ Introduction overview of Startrail Startrail has been introduced to exclusive items at the apparel brand YOKE’s first flagship store (Aoyama, Tokyo), which opened on October 19th, and provides a new purchasing experience that combines digital and physical. This project was realized in collaboration with UPDATER Co., Ltd. (located in Setagaya-ku, Tokyo), which aims to realize a “visible lifestyle.” Startbahn’s Startrail PORT (web application for using Startrail) has been adopted by “TADORi CHAiN – Tsunagu for Fashion”, which is operated by UPDATER and aims to disclose environmentally friendly and product information specialized for the apparel industry. “TADORi CHAiN – Tsunagu for Fashion” was provided to “YOKE”. “TADORi CHAiN – Tsunagu for Fashion” complies with the eco-design regulations for sustainable products in Europe and the “Guidelines for disclosing environmentally friendly information in the textile and apparel industry” published by the Ministry of Economy, Trade and Industry’s Manufacturing Industries Bureau, Living Products Division. We are supporting apparel companies that are taking action and promoting the valorization of intangible assets owned by apparel companies. The DPP issued with the introduction of Startrail can record various information and data related to the value of the product, such as information on the issuing business, subsequent transactions, repairs, and appraisals. Terms and conditions set for secondary distribution of products are inherited across services, allowing for long-term product management. Due to the nature of blockchain, this information cannot be deleted, tampered with, or duplicated.
https://prcdn.freetls.fastly.net/release_image/16730/70/16730-70-7e8b0c27265801d80685cfa4820c408a-3000×1080.png Product image ■ DPP compatible with Startrail Startrail aims to ensure the reliability and authenticity of works, and ultimately support the inheritance of value. NFTs issued on Startrail can record various information and data related to the value of the work, such as information about the business that issued the NFT, as well as subsequent exhibitions, transactions, restorations, and appraisals. Through this initiative, Startburn plans to support the introduction of DPP in the future by visualizing information on the supply chain before completion, in addition to information on completed works and products. ■ Overview of YOKE Flagship Store Store name: YOKE AOYAMA Address: Machida Building 2F, 2-11-15 Kita-Aoyama, Minato-ku, Tokyo Business hours: 12:00-19:00 (closed on Wednesdays) Homepage: https://www.yoketokyo.com ■ Overview of UPDATER Co., Ltd. The company name was changed from Minna Denryoku Co., Ltd. on October 1, 2021. As a social update company, we provide SX services for corporations and individuals. Minna Denryoku, a renewable energy business that utilizes unique patented blockchain technology to commercialize electricity traceability for the first time in the world, has become one of the top platforms in Japan. In order to realize a “visible lifestyle,” we are developing the wellbeing business “Minna Air” and the ethical procurement business “TADORi.” He has received numerous awards including the Prime Minister’s Award at the 4th Japan SDGs Awards and the Grand Prize in the Project Category at the 2021 NIKKEI
Decarbonization Awards. ■ About Startburn Co., Ltd. Startbarn is a company that aims to realize a more prosperous society by providing the technology needed by artists and everyone involved in art around the world. We are building Startrail, a blockchain infrastructure that supports the reliability and authenticity of artworks and the inheritance of their value. [Official website] https://startbahn.io/ ■ About Startrail It is a blockchain infrastructure for art that Startburn is leading the construction of. We aim to ensure the reliability and authenticity of works, and ultimately support the inheritance of value. NFTs issued on Startrail can record various information and data related to the value of the work, such as information about the business that issued the NFT, as well as subsequent exhibitions, transactions, restorations, and appraisals. In addition, the rules set for secondary distribution and use of works are carried over across services, allowing for long-term management of works. Due to the nature of blockchain, this information cannot be deleted, tampered with, or duplicated. We support a variety of work formats, including physical works such as paintings and sculptures, as well as digital works based on data such as images, video, and audio, and even installations. [Official website]
https://startbahn.io/startrail ■ Contact information regarding this press release Start Barn Co., Ltd. Public Relations Officer
pr@startbahn.jp