[Sony Corporation] Second POP-UP shop held in collaboration with Sesame Street and confectionery brand “(NO) RAISIN SANDWICH” created by food essayist Sakiko Hirano
Sony Corporation Press release: November 12, 2024 The second POP-UP shop will be held in collaboration with Sesame Street and the confectionery brand “(NO) RAISIN SANDWICH” created by food essayist Sakiko Hirano. (NO) RAISIN SANDWICH CHRISTMAS MARKET with COOKIE MONSTER and ELMO Open for a limited time at Sony Park Mini from Friday, November 22nd to Sunday, December 1st, 2024 https://www.sonypark.com/mini-program/list/059/
collaboration! In addition to the new cookie sandwiches, we will be selling original collaboration goods such as long T-shirts in advance.
https://prcdn.freetls.fastly.net/release_image/353/463/353-463-20611202082fab4cb924789b7ab96de9-1600×900.jpg “(NO) RAISIN SANDWICH” was conceived from the wish of Sakiko Hirano, a food essayist with ties to Ginza Sony Park, “I don’t like raisins, but I would like to try a raisin sandwich,” and was created by pastry chef Yuichi Goto and art director Mina Tabei. A notable confectionery brand that will also participate. The first “(NO) RAISIN SANDWICH MINI SHOP for PREMIUM COOKIE SANDWICH” held at Sony Park Mini in April of this year had many customers visit the store every day, and not only the cookie sandwich but also collaboration goods were sold out. This is a popular program. This second installment features Cookie Monster’s friend, Elmo, as a collaboration project perfect for the holiday season! We will sell two types: “Premium Cookie Sandwich with Elmo”, a set of red fruit sandwiches inspired by the bright and playful red monster Elmo, and “Premium Cookie Sandwich for Cookie Monsters”, a cookie sandwich for the familiar Cookie Monster. In addition, (NO) RAISIN SANDWICH’s original new long-sleeve T-shirts, sweatshirts, sacoches, key rings, and stickers with Cookie Monster and Elmo motifs will be on sale ahead of online sales starting November 24th. Furthermore, this time as well, we will be selling Sesame Street items selected by the vintage toy shop “RUSSET BURBANK” in Hatagaya, Tokyo. *All quantities are limited, and will end as soon as they are sold out Furthermore, Nishi Ginza Parking Lot Coffee, which is attached to Sony Park Mini, plans to offer original drinks topped with cookie dough, which is also used in cookie sandwiches. During the season when the city is in full bloom, while strolling around Ginza, please stop by Sony Park Mini to buy a cookie sandwich that is usually only available on the (NO) RAISIN SANDWICH official website.
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https://prcdn.freetls.fastly.net/release_image/353/463/353-463-ccf5632e27178900a15183d6427a205a-1600×1600.jpg *Request regarding publication If you would like to reprint the three images and key visuals above, please indicate the credits below. Normal: Sesame Street(R) and associated characters, trademarks and design elements are owned and licensed by Sesame Workshop. (C) 2024 Sesame Workshop. All rights reserved. Shortened: TM and (C) 2024 Sesame Workshop In Ginza, where you can almost hear the sound of Christmas bells, That happy and sweet project is back! “Delivering a happy tea time through delicious, cute, and creative sweets” is The concept sandwich brand, No Raisin Sandwich, is This is the second collaboration with Sesame Street! (Yay! I’m so happy to be able to say I’m home) This time, in addition to cookie sandwiches for Cookie Monster, Elmo also appears. Just by being there, you make people around you smile Presented with happy and voracious characters, A special cookie sandwich has been completed. The city is sparkling during the holiday season. We also have plenty of original goods that are perfect as gifts. Wishing for a delicious and happy moment for you or someone else. We hope you enjoy this fantastic pop-up shop that will only be available for 10 days. (NO) RAISIN SANDWICH ■Event overview Name: (NO) RAISIN SANDWICH CHRISTMAS MARKET with COOKIE MONSTER and ELMO Date: November 22, 2024 (Friday) – December 1, 2024 (Sunday) 11:00-19:00 (planned) Location: Sony Park Mini (B1F, Nishi Ginza Parking Lot, 5-3-1 Ginza, Chuo-ku, Tokyo) WEB:
https://www.sonypark.com/mini-program/list/059/ Hashtag:
#NoRaisinSandwichChristmasMarket Various No Raisin Sandwiches/Premium Cookie Sandwiches No Raisin Sandwich/Premium Cookie Sandwich with Elmo (Peanut butter & berries x 3, Foret Noir x 3) 3,100 yen No Raisin Sandwich/Premium Cookie Sandwich for Cookie Monsters (Peanut butter & berries x 3, banana pecan mocha x 3) 3,000 yen No Raisin
Sandwich/Premium Cookie Sandwich with Elmo sandwich cans 2 types 3,700 yen each No Raisin Sandwich/Premium Cookie Sandwich for Cookie Monsters sandwich cans 2 types 3,600 yen each Sesame Street meets No Raisin Sandwich collaboration original goods We love walking and eating Ron T 8,200 yen Sweet dreams, Ron T 8,200 yen Do you accept all cookies? Sweat 13,200 yen Sweet Friends Sweat 13,200 yen Elmo tote bag 4,840 yen Cookie monster tote bag 4,840 yen Sacoche for snacks (with badge) 5,830 yen Original key ring 1,320 yen Original sticker 880 yen * All items are limited in quantity and will end as soon as they run out * Sales method will be announced soon on Sony Park’s official SNS *Up to 2 boxes of each type of No Raisin Sandwich per person. Goods other than stickers can be purchased up to one item of each type per person (multiple sizes of the same item can be purchased) (NO) About RAISIN SANDWICH “(NO) RAISIN SANDWICH” is a Western confectionery based on the concept of “raisin and other sandwich sweets”, which was inspired by the wish of food essayist Sakiko Hirano, who said, “I hate raisins, but I would like to try a raisin sandwich.” It’s a brand. Started in 2018 with pastry chef Yuichi Goto, owner of the Western confectionery shop “Equal”, and art director Mina Tabei, it has gained popularity, with irregular online sales selling out within minutes. From July 2021, we have set up a new workshop and opened an official online shop in order to deliver to more customers. Currently, we sell products every Sunday and Tuesday. (NO) RAISIN SANDWICH is carefully handmade by pastry chefs. Inside the box are the standard raisin sandwich and three sandwiches with fruit and nuts that change depending on the season. A special, juicy sandwich made with a spicy sable sandwiched with fruity and fragrant cream. Flavor, texture, and aftertaste. You can enjoy the best friend harmony of sable and cream. Whether you like raisins or not, yes or no, let’s have a nice cup of tea together. (NO) RAISIN SANDWICH Official Online Shop
https://noraisinsandwich.com/ (NO) RAISIN SANDWICH Official Instagram https://www.instagram.com/noraisinsandwich/ (NO) RAISIN SANDWICH Official X https://twitter.com/noraisinsand
Profile Sakiko Hirano (Sakiko Hirano) Food Essayist/Food
Director/Representative of NRS Co., Ltd. He has been keeping a food diary since elementary school, and his blog about his daily eating habits became a hot topic while he was in college, and he started his writing career. In addition to having many serials in magazines and literary magazines, he is also a personality on the radio/podcast program “Ajina Sousei” (J-WAVE), a regular on NHK’s “I Want to Eat with You,” and a member of the confectionery brand “(NO) RAISIN SANDWICH.” He is involved in a wide range of food-related activities, including serving as the representative of “. His books include “Al Dente From the Time I Was Born” (Heibonsha) and “Ajinaten Complete Edition” (Magazine House). Instagram: @sakikohirano Yuichi Goto Owner and pastry chef of “Equal” and “PATH”. Worked as the first Asian chef pastry chef at Troisgros in France. After returning to Japan, he opened “PATH” in Yoyogi Hachiman in 2015. In 2017, he established the pastry team “Tangentes Inc.” Opened the patisserie “Equal” in 2019. Instagram: @yuichi.goto Mina Tabei Worked at Kazunari Hattori Ltd. since 2003. Became independent in 2014 and established Mina Tabei Design. Mainly active in advertising, CI, packaging, books, magazines, etc. His main works include “PARCO CHRISTMAS 2020”, “Musashino Art University Image Visual”, and the exhibition “Light and Shape”. 2019 ADC Award Winner. Instagram: @mina_tabei
“ About “Sesame Street” Sesame Street is a children’s television program that has entertained and provided quality education to children for over 50 years. In 1969, the show’s creators came up with the revolutionary idea of educating preschoolers through a new technology: television. The researched curriculum, innovative and diverse cast, and fun and engaging Sesame Street Muppets have successfully inspired people around the world. More than 1,000 studies have been conducted to date showing the positive impact of Sesame Street in the United States and around the world. As well as school readiness such as literacy and numeracy, we also offer age-appropriate content such as healthy habits, self-expression and self-regulation, empathy and friendship. Sesame Street reaches children in more than 150 countries and territories, and iconic characters like Elmo, Cookie Monster and Big Bird are beloved by generations of fans around the world. “ About “Sesame Workshop” Sesame Workshop is a non-profit organization that operates various activities around the world, including “Sesame Street.” For more than 50 years, we have combined education, media, and research to create enjoyable experiences that enrich the mind and sensibilities. With the philosophy of helping all children grow up smart, strong, and kind, we provide high-quality education in more than 150 countries and regions through characters and programs that are popular across generations, and community outreach activities. We are delivering. HP: , We also send information on Instagram, X, Facebook, and TikTok.
About Sony Park Mini
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https://prcdn.freetls.fastly.net/release_image/353/463/353-463-d92d2a4b1d75af116cb5a7c8a568d325-1220×655.jpg Sony Park Mini is located on the basement floor of the Nishi Ginza parking lot, located almost directly below the Sukiyabashi
intersection in Ginza, Tokyo, as a testing ground for the new Ginza Sony Park scheduled to grand open in January 2025. It is a POP-UP space of 10 tsubo. Based on the concept of “continuing to launch programs that feel the heartbeat of artists,” we have held a variety of programs over 50 times since opening in March 2022. In addition, “Nishiginza Parking Lot Coffee”, located inside Sony Park Mini, offers specialty coffee carefully brewed by baristas, selected from carefully selected coffee beans according to the season. Facility name: Sony Park Mini Location: 1st basement, Nishi Ginza parking lot, 5-3-1 Ginza, Chuo-ku, Tokyo Business hours: Program 11:00-19:00 Nishi Ginza parking lot coffee Weekdays 8:00-19:00, Saturdays, Sundays, and holidays 11:00-19:00 Regular holidays: Irregular holidays Floor area: Approximately 30.0 square meters (approximately 10 tsubo) Official web page: https://www.sonypark.com/mini/ Nishi Ginza Parking Lot Coffee Instagram: https://www.instagram.com/nishiginzaparking_coffee/ @nishiginzaparking_coffee #nishiginzaparking_coffee
#nishiginzaparking_coffee About the Ginza Sony Park project
https://prcdn.freetls.fastly.net/release_image/353/463/353-463-dc0a0923e629f414d1ab9d769c511880-3840×2160.jpg The Ginza Sony Park project is a project to rebuild the Sony Building, which has been a part of Ginza for over 50 years, with the concept of “a facility open to the city.” The Sony Building was built in 1966 by Akio Morita, one of the founders of Sony. It was a symbol of a “facility open to the city,” and there was a 10 tsubo public space that Morita called the “Garden of Ginza.” We want to inherit the thoughts of our founder for the next 50 years, and by expanding the “Ginza Garden” into “Ginza Park,” we will create a new rhythm in the city of Ginza and encourage visitors to visit the city. We have been working on a project to create a place that is easy for people to enter and enjoy in a variety of ways. In addition, we wanted to carry out the rebuilding process in a uniquely Sony way, so we adopted a two-step process based on an entirely new concept. In the first stage, we did not construct a new building immediately, but instead created a park during the demolition of the building (August 2018 to September 2021), a unique experiment. As a result, 8.54 million people visited the park in about three years, including the coronavirus pandemic. After that, demolition and new construction will resume in the second stage, and the project will be in its final form in August 2024 “Ginza Sony Park” has been completed and its grand opening is scheduled for January 2025. Sony Park official website/SNS account Web:
https://www.sonypark.com/ Instagram:
https://www.instagram.com/ginzasonypark/ X:
https://x.com/ginzasonypark/ Facebook:
https://facebook.com/ginzasonypark/ YouTube:
https://youtube.com/ginzasonypark/ @ginzasonypark #GinzaSonyPark