Calbee Co., Ltd. press release (2024.11.12) Calbee Co., Ltd. “I can’t stop, I can’t stop♪” “Kappa Ebisen” with 3 special packages in collaboration with Season 2 of the Netflix series “Squid Game” Limited to convenience stores nationwide from Wednesday, November 13, 2024 Limited appearance Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Makoto Ebara) will be selling “Kappa Ebisen”, which is famous for “I can’t stop, I can’t stop♪”, at convenience stores nationwide from Wednesday, November 13, 2024. For a limited time, we will be selling
collaboration packages (3 types in total) with the Netflix series “Squid Game” Season 2 “Squid Game 2″. (As soon as it runs out, it will return to the regular package) [Collaboration history] “Kappa Ebisen”, which was released in 1964, was inspired by “river shrimp tempura”, a childhood favorite of Calbee’s founder (Takashi Matsuo), and is celebrating its 60th anniversary this year. After much trial and error, we created a product that uses fresh, natural shrimp, whole in their shells, and is both delicious and rich in calcium. Even after 60 years, it has become a popular long-selling product. To commemorate our 60th anniversary, by collaborating with companies that have celebrated the same anniversary, we were able to get many people to pick up Kappa Ebisen. With the hope that even more people can experience “I can’t stop, I can’t stop ♪”, when I started eating it, I thought, “I can’t stop, I can’t stop ♪” and “Kappa Ebisen” when I started watching it. Season 2 of the “I can’t stop, I can’t stop” Netflix series “Squid Game” will be released in a special package.
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https://prcdn.freetls.fastly.net/release_image/30525/1451/30525-1451-35a1d50aba018a650d746437a3a7e72c-1067×1360.jpg [Product Features] ●Using fresh natural shrimp whole and in their shells, using the same manufacturing method as when it was first released. It’s a taste you can’t stop, can’t stop. – Three types of scenes symbolizing the Netflix series “Squid Game” Season 2 are expressed with pop illustrations typical of “Kappa Ebisen”. Kappa Ebiya, which usually does not appear in the regular package limited to convenience stores, will appear for a limited time in conjunction with this collaboration. ●To commemorate this collaboration, a
two-dimensional code that allows you to watch a special video of Kappaebiya is posted on the back of the package.
https://prcdn.freetls.fastly.net/release_image/30525/1451/30525-1451-c75de6f119750a9b0521f64a1879f7a5-1121×156.jpg [Present campaign] ■Implementation period: November 12, 2024 (Tuesday) 11:00 to November 16, 2024 (Saturday) 23:59 ■Summary: Follow the “Kappa Ebisen” official X account (@CalbeeKappaCP) and apply by reposting the relevant post. 1 case (12 bags) of “Kappa Ebisen” will be presented to 5 people by lottery. *Campaign contents are subject to change.
https://prcdn.freetls.fastly.net/release_image/30525/1451/30525-1451-206ad9633e2f06afce846a24b7649730-1200×1200.jpg [Product overview] Product name Kappa Shrimp Contents 77g price Open (estimated price: around 170 yen including tax) release date/ Sales area Sequential changeover from Wednesday, November 13,
2024/Convenience stores nationwide *Once it runs out, it will return to the regular package. *Available only at convenience stores. *The actual release date may be delayed depending on the retailer. *Depending on the store, the product may not be available or the product may be sold out and discontinued. Product information etc. ■“Kappa Ebisen” official website https://www.calbee.co.jp/kappaebisen/ ■“Kappa Ebisen” official X account https://X.com/CalbeeKappaCP ■How “Kappa Ebisen” is made https://www.calbee.co.jp/kappaebisen/factory/ [Netflix series “Squid Game” Season 2 Summary] In the survival thriller “Ika”, people who have almost given up on life due to huge debts and serious troubles get caught up in a game of extreme tension and risk, with a large prize at stake that can turn their lives around once and for all. game”. The story not only depicts the fate of the game, but also the suspense that explores the mysteries hidden behind the game, as well as the intense human drama created by the
intertwining of the intentions and motivations of the contestants, and the world has gone crazy for this “game.” In season 1, Ki-hoon (played by Lee Jeong-jae), the unreliable main character who lives with his elderly mother and spends his days gambling and is chased by loan sharks, is given guidance by a mysterious salesman (played by Gong Yoo). , “Daruma-san Fell Down” and “Tug of War” were depicted being invited to play games based on familiar games. Players must use all of their intelligence and physical strength, sometimes deceiving their opponents, in order to win. The fierce and clever battle became a hot topic of conversation, and the dramatic nature of the humans reflected in the background of Ki-hoon and other players being forced to take on the game also moved many hearts. Coupled with the unique visuals and worldview that combine colorful pop and eeriness, it quickly attracted attention from all over Japan and the world, and season 1 was ranked “today’s overall TOP 1” in 94 countries around the world, making it the largest in Netflix history. to the hit series. He has received numerous awards and nominations, including the Primetime Emmy Award. Season 2 takes place three years after winning the Squid Game. Ki-hoon, also known as Player 456, gives up on going to the United States and returns with a new determination. With a prize of 45.6 billion won, Ki-hoon once again participates in the mysterious survival game and challenges the game with new
participants.Season The details of the second game are still shrouded in mystery, but this game, which has created a trend that can be called a “genuine social phenomenon” and has achieved a series of historical achievements, will once again capture the year-end mood of 2024. –. season 2 [Director/Screenplay/Executive Producer] Hwang Dong-hyuk [Executive producer] Kim Ji-young [Cast] Lee Jung-jae, Lee Byung-hun, Im Si-wan, Kang Ha-neul, Wi Ha-joon, Park Gyu-young, Lee Jin-wook, Park Sung-hoon, Yang Dong-geun, Kang Aesim, Lee David, Choi Seung-hyun , Noh Jae-won, Cho Yoo-ri, Won Ji-an / Gong Yoo (special appearance) Work page:
https://www.netflix.com/title/81040344 Season 2 teaser:
https://www.youtube.com/watch?v=ub56KHxWfzo *Viewing is recommended for people over 16 years old.
https://prcdn.freetls.fastly.net/release_image/30525/1451/30525-1451-74a1cd973735613aa00e8a699a2ba666-776×407.jpg Kappa Ebisen is 60th anniversary “Kappa Ebisen” was introduced in January 1964 and is a long-selling product that will celebrate its 60th anniversary in 2024. This is a popular product that uses fresh natural shrimp, whole shell, and has a great flavor and is also a good source of calcium. Behind the creation of a product with such a high level of perfection that the manufacturing method remains almost unchanged today, there was a lot of trial and error and attention to detail, including the predecessor “Kappa Arare” series and the freshness of the raw material shrimp. Check out the article below to learn more about the challenges of development. “Kappa Ebisen” development secret story
https://note.calbee.jp/n/n14d59eb1afc3