Facing fashion loss. Lynette Green Friday event “FUKU BATON” will be held on November 22nd and 23rd for the first time in two years

Facing fashion loss. Lynette Green Friday event “FUKU BATON” will be held for the first time in two years on November 22nd and 23rd ​
White Plus Co., Ltd./Linette Press release: November 12, 2024 Facing fashion loss. Lynette Green Friday event “FUKU BATON” will be held on November 22nd and 23rd for the first time in two years Held a flea market to educate about sustainable fashion with 8 influencers with a total of 460,000 followers The delivery cleaning service “Lenet” (hereinafter referred to as “Linet”) provided by White Plus Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Takayuki Inoshita, hereinafter referred to as “the Company”) promotes sustainable consumption, which is spreading mainly in Europe. In conjunction with “Green Friday” (*1), Lynette’s Green Friday event is an initiative to encourage sustainable fashion (*2) such as reusing clothes (reusing them instead of throwing them away). FUKU is a flea market with the theme of fashion loss. We are pleased to announce that “BATON” will be held on Friday, November 22nd and Saturday, November 23rd, 2024.
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What is “fashion loss”? The issue of large amounts of clothing being discarded even though it can still be worn It means. The reason behind this is that the amount of clothing discarded is increasing year by year due to factors such as the fast fashion trend. According to the Ministry of the Environment, the average amount of clothing that is incinerated or landfilled per day in Japan is 1,200 tons, which is equivalent to approximately 120 large trucks (*3). Under these circumstances, Lynette conducted an investigation and found More than 60% said, “Green Friday, which promotes sustainable consumption, gives us an opportunity to think about sustainable consumption,” and 80% said, “Due to soaring prices, we are trying to value things more than ever.” I think” We feel that there is a high level of interest in sustainability and fashion loss. (For the research release, please see Please see ) Therefore, Lynette took advantage of Green Friday to “I want people to know that “handing over clothes to the next person without throwing away clothes that you no longer wear” is also a sustainable action, and I want them to have an encounter with clothes and good fortune. ” With this wish in mind, we have planned a flea market called “FUKU BATON” where you can pass the clothing baton to the next person. On the day of the event, personal clothes of popular influencers who are active in fashion magazines and people in the fashion industry will be sold on-site. In addition, those who come to the event on the day of the event will receive special gifts such as the “Clothing CARE BOOK,” which contains information on how to care for clothes. If each person were to wear clothes one year longer than they currently do, Japan as a whole would reduce the amount of waste by more than 40,000 tons (*3). Through this event, we hope that everyone will learn that cleaning, as part of sustainable fashion, is a sustainable service that allows you to enjoy your clothes for a long time. Lynette will continue to aim to realize a recycling-oriented society where people and clothes have a long-lasting comfortable relationship. ■Outline of “FUKUBATON” flea market event with the theme of fashion loss ・Date and time: November 22nd (Friday) 11:00-18:00 ：November 23rd (Sat) 11:00-17:00 ・Location: TREES studio&market (8 minutes walk from Nakameguro station) https://treesnakameguro.com/ ・Contents: Private clothes of several popular Instagrammers, models, and creators will be sold locally ・Visitor benefit: “CARE BOOK for clothes” that will stay beautiful for a long time “Linette” insect repellent WOOD that keeps your clothes clean and long-lasting “Linet cleaning ticket” for wearing one place for a long time ・Admission fee: Free *Required to add friends on official LINE on the day ・For details, please see the special website below
https://www.lenet.jp/about/fukubaton/ ■Influencers and fashion-related people who are scheduled to participate
https://prcdn.freetls.fastly.net/release_image/16048/86/16048-86-7dd73195c213d1ccc2cdc03df5d90ac3-1432×878.png *1: Green Friday is a campaign to counter the overconsumption represented by Black Friday (Friday the day after the American holiday Thanksgiving (fourth Thursday of November)), when large-scale sales are held, and to cherish things for a long time. This is an initiative to educate people about sustainable consumption that is considerate of the global environment. In Europe, where Green Friday is already widespread, events such as exchanges for unwanted clothes and workshops to teach people how to repair and continue using things are held at the same time as Black Friday to draw people’s attention to environmental and social issues. We are working to direct the *2: Sustainable fashion is an initiative that aims to ensure that the process of clothing, from production to wearing and disposal, is sustainable into the future, and is considerate of the global environment, including the ecosystem, and the people and society involved. Specifically, these include properly caring for and repairing items so that they can be cherished for a long time, reusing them (reusing them instead of throwing them away), and recycling them. *3: Ministry of the Environment “Sustainable Fashion”
https://www.env.go.jp/policy/sustainable_fashion/ ■About home delivery cleaning “Lenet” “Linette” is a delivery cleaning service that allows you to easily order 24 hours a day via the web or app, from ordering to arranging delivery. This year marks the 15th anniversary of the service’s launch, and the service is used throughout Japan, mainly by busy working dual-income households and business people, and the cumulative number of members has exceeded 550,000 (as of May 2024). You can receive free stain removal, one-minute pill/hair removal, and refinishing within 30 days. In addition, if you register as a membership fee-based subscription “Premium Member”, you will be able to enjoy delivery in as little as two days, free shipping of cardboard boxes, delivery boxes and convenience store deposits, as well as “Premium Finishing”, which treats the fibers of your clothes. services are provided as standard every time. Winner of the 2019 Good Design Award. ・Service URL: https://www.lenet.jp/ ■About White Plus Co., Ltd. Based on the vision of “creating a new daily life,” White Plus uses technology to solve untapped daily life issues and provide new value to the world, centered on “technology x reality.” , aims to enrich the lifestyles and daily lives of people around the world. Location: KDX Nishigotanda Building 8F, 7-20-9 Nishigotanda, Shinagawa-ku, Tokyo Representative: Representative Director and President Takayuki Inoshita Established: July 2009 URL:
https://www.wh-plus.co.jp/ Service provided: ●Home delivery cleaning “Linet” https://www.lenet.jp/ – Lynette (clothing) -Futon linette (futon) -Shoes net (shoes) – Lynette PREMIUM CLOAK (Storage service with cleaning) *Lenet and its name and logo are registered trademarks or trademarks of White Plus Co., Ltd. in Japan and other countries. *The contents, service/product prices, specifications, contact information, and other information published in the press release are as of the time of announcement. Thereafter, the information may be subject to change without prior notice. In addition, the plans, goals, etc. in press releases are subject to various risks and uncertainties, and actual results may differ from expectations. Thank you for your understanding in advance. [Contact information regarding this matter] White Plus Co., Ltd. PR person: Takami/Umenoi TEL: 080-2184-7623 / MAIL: press@wh-plus.com