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Home » Explore » ACROVE Co., Ltd. Collaboration between Nozomi Maeda and agetuya! “URU Straight & Curl Hair Iron” will be r eleased simultaneously from Saturday, November 2, 2024

ACROVE Co., Ltd. Collaboration between Nozomi Maeda and agetuya! “URU Straight & Curl Hair Iron” will be r eleased simultaneously from Saturday, November 2, 2024

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【ACROVE Co., Ltd.】 Collaboration between Nozomi Maeda and agetuya! “URU Straight & Curl Hair Iron” will be released simultaneously from Saturday, November 2, 2024 ​ Image
URL: ACROVE Co., Ltd. Press release: November 12, 2024 Nozomi Maeda and agetuya collaborate! “URU Straight & Curl Hair Iron” will be released simultaneously from Saturday, November 2, 2024
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Rhone Japan Co., Ltd., which operates the hair iron brand “agetuya,” has collaborated with Nozomi Maeda, who is active as a model and entertainer, to release a new product “agetuya URU Straight & Curl Hair Iron” to support busy mornings and styling. At the same time, we released the long-lasting “agetuya URU Curling Hair Iron 38mm”. Sales will begin on Saturday, November 2, 2024 at EC malls and some stores nationwide. ◆Collaboration background (agetuya comment) Agetuya is based on the concept of “Give a moment, be yourself.” We aim to be a brand that allows you to easily achieve your own style even on a busy day. Nozomi Maeda reached the milestone of turning 30 last year, and she has a strong desire to create products that make it easier for busy, working women of her age to look beautiful, and she also regularly posts hair arrangement videos on YouTube. Our strong commitment to styling led us to this collaboration. We have pursued a specification that incorporates the strengths of both products to make it easier to create high-quality styling. ◆Comment from Nozomi Maeda This time, we collaborated with Agetsuya to produce a straight iron and curl iron. From my experience of using many hair irons, I have arrived at the item I am particular about. ■Straight iron I thought that many irons wouldn’t straighten unless you passed the iron through the hair many times, so I focused on a wide cushion plate that sinks into the hair evenly, allowing the heat to spread evenly from the root to the tip of the hair. ■Curling iron By making the pipe part longer, we have made it possible to wrap your hair without it spilling out. Also, the shape of the pipe is not a perfect circle, but a square pipe with corners, so the key point is that you can easily create curls with a three-dimensional effect. ◆Product overview [agetuya URU Straight & Curl Hair Iron (Black/White)]
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https://prcdn.freetls.fastly.net/release_image/40239/223/40239-223-2b396cff94be904cc113fde7e4a37d27-1000×667.jpg Price: 12,100 yen (tax included) Achieve your ideal straight hair in about 30 seconds after starting up and styling in about 30 seconds. The wide plate and detailed temperature settings from 100℃ to 200℃ accommodate a variety of hair types. The plates are equipped with triple ion holes that remove static electricity from your hair while keeping it shiny. ▼Product features 1.Pursuit of time saving The wide plate design allows you to instantly straighten your hair by pinching it all at once. Compared to the previous Agetuya Pro product, the size is 1.24 times larger, so you can create smooth, straight hair just by pinching it once. It takes about 33 seconds to reach 100 degrees Celsius and about 53 seconds to reach 170 degrees Celsius, so it is characterized by an overwhelmingly fast start-up. Equipped with a temperature display LCD panel, you can visually check the temperature reached until the set temperature is reached. 2. You can style your hair while taking care of it Can be used in combination with hair oil. The “agetuya “URU” plate” has a double layered design with an aluminum plate coated with Teflon material, which has good thermal conductivity, to prevent moisture evaporation to the maximum extent possible even when styling products are attached to the hair. Creates a “moisturizing” finish that feels smooth on your fingers. The bottom of the plate is equipped with a “triple ion hole” that removes static electricity while maximally protecting your hair from dryness and damage. Static-charged hair becomes dry and frizzy, leading to tangles and damage. 3. Long-lasting styling until night Adopts a cushion plate that sinks in vertically and horizontally. Heat is evenly distributed from the roots to the tips of your hair, so your styling won’t fall apart even if you go out all day. 4. Achieves a satisfactory finish for any hair type The temperature can be adjusted in 5°C increments from 100°C to 200°C. Any type of hair, including curly hair and cat hair, can be instantly straightened. [agetuya URU curl hair iron 38mm (black/white)]
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https://prcdn.freetls.fastly.net/release_image/40239/223/40239-223-741fe070206d010ad5377914e0b15726-1000×667.jpg Price: 16,100 yen (tax included) Adopts a “square round pipe” that allows you to easily create natural “luster” curls. The thick 38mm pipe is perfect for loose waves and trendy Korean curls. It maintains styling for a long time and achieves a beautiful finish without putting stress on your hair. ▼Product features 1. “Square round pipe” with long-lasting styling The shape of the pipe is not a perfect circle, but has corners, so you can easily create curls with a three-dimensional effect. It remembers its shape easily and won’t fall apart even if you stay outside all day. 2. Create loose waves quickly and easily without “over-curling” Adopts the trendy 38mm. In addition, the pipe part is designed to be long at approximately 13.4cm, so you can wrap your hair all at once without spilling your hair. 3. You can style your hair while taking care of it Like straightening, it can be used in combination with hair oil. The “Agetuya “URU” Plate” has a double layered design that consists of an aluminum plate coated with a Teflon material that has good heat conduction, and even if the hair has styling products on it, it prevents moisture from evaporating to the maximum extent and maintains shine. Creates a smooth finish with a smooth texture. Because the plates are smooth, you won’t feel like your hair is being pulled when you wrap it around your hair, and you can style it with less stress on your hair. 4. Achieves a satisfactory finish for any hair type Fine temperature adjustment is possible from 100℃ to 200℃ in 5℃ increments. ◆Sales/Distribution Sales will begin on Saturday, November 2, 2024 at Rakuten Market, Amazon, and Rhone Official Online Store. Sales location: • Rakuten Market
https://item.rakuten.co.jp/agetuya/ag-0006/
https://item.rakuten.co.jp/agetuya/ag-0007/ • Amazon
https://www.amazon.co.jp/dp/B0DM1P1NWC?th=1
https://www.amazon.co.jp/dp/B0DM1S6WZH?th=1 • Rone Official Online Store https://ronne.co.jp/products/ag-0006
https://ronne.co.jp/products/ag-0007 *Products will be shipped sequentially from “agetuya URU Straight & Curling Hair Iron
(Black/White)” November 4th (Monday) and “agetuya URU Curling Hair Iron 38mm (Black/White)” November 15th (Friday) . *Sales will also start on Qoo10, zozotown, and Yahoo Shopping in sequence. Available stores: ・Bic Camera (all beauty appliance stores) ・Yodobashi Camera (available at some stores) ・MEGA Don Quijote Shibuya Main Store, MEGA Don Quijote Sapporo Tanukikoji Main Store (Both stores only handle URU straight & curl hair irons as of November 11, 2024) *Currently sold only at the stores listed above. We will gradually expand the number of stores that carry our products. *Inventory status varies depending on store status. note that. *Agetuya URU Curling Hair Iron 38mm (Black/White) will be rolled out sequentially from November 19th (Tuesday) onwards. ◆Nozomi Maeda’s profile
https://prcdn.freetls.fastly.net/release_image/40239/223/40239-223-1ae74520a883a386b114e728aac4b903-1672×2508.jpg Born June 16, 1993. AB type. Born in Saitama Prefecture. In 2006, she won the runner-up prize at the 14th reader model audition of the magazine “Pichilemon” and won the newly established “Priuli Award”. She has been working as an exclusive model since the June issue of the same year. In January 2007, she made her debut as an actress in the web cinema “Real Sister”. From April of the same year, she appeared as “Oha Girl” on “Oha Suta” (TV Tokyo). After graduating from
“Pichilemon” in 2010, she has been working as an exclusive model for the magazine “Popteen” since 2011. Her activities are diverse, including her own apparel brand “N WITH.” since 2018 and inner beauty brand “Nodeal” since 2024. Every day, she uses SNS to disseminate information on fashion and beauty, and the total number of SNS followers exceeds 930,000. What is “agetuya” developed by Rhone Japan? It is a hair iron brand with a cumulative sales record of 2,760,000 units (shipped from manufacturers from June 18, 2010 to April 23, 2024). We sell products that have a large number of repeat customers, mainly among people in their 20s, because of their wide range of products, rich color variations, and easy way to solve hair problems. Official URL: https://ronne.co.jp/pages/agetuya Seller: What is Rone Japan Co., Ltd.? (Address: Chiyoda-ku, Tokyo, Representative Director: Haruka Wako) Rone Japan was founded in 1984 and sells “agetuya”, which sells hair irons, and “SHAPEDAYS”, a line of functional innerwear that focuses on comfort. Many of our products have achieved first place or top rankings on EC malls. In 2023, due to EC roll-up, we became a group company of ACROVE Co., Ltd. ◆ACROVE Co., Ltd. Overview With the mission of “Creating a social orchard,” we are developing two businesses: sales support and M&A in order to pass on as many wonderful businesses, products, and ideas as possible to the next generation. The Commerce Transformation Business (CX Business) is an all-in-one sales support service that utilizes our own big data to maximize e-commerce sales, as well as M&A and business succession services aimed at cultivating brands and businesses. We are
simultaneously developing two businesses: the “EC roll-up business” that realizes M&A. ACROVE’s strength lies in the synergistic effects of the two businesses through a unique business model unlike any other in the world. Representative Director/President Executive Officer and CEO Toshiaki Arai was selected as Forbes 30 Under 30 Asia 2024 and Forbes JAPAN 30 UNDER 30 2024. Company name: ACROVE Co., Ltd.( https://acrove.co.jp/ ) Established: November 15, 2018 Representative: Representative Director/President Executive Officer CEO Toshiaki Arai Consolidated number of employees: 220 (as of October 2024) Address: 9F, Banmachi Kojimachi Building, 6-6-2 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Business details: ・One-stop EC sales support with an average sales growth rate of 300% “Commerce transformation business (CX) business”

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