Sales promotion activities tailored to customer type with easy customer analysis Dynatec releases “CRM function” in hotel management system (PMS) “Dynalution”

[Sales promotion activities tailored to customer type through simple customer analysis] Dynatec releases “CRM function” in hotel management system (PMS) “Dynalution” ​ Image
URL: Dynatec Co., Ltd. Press release: November 12, 2024 [Sales promotion activities tailored to customer type with easy customer analysis] Dynatec releases “CRM function” in hotel management system (PMS) “Dynalution” Contributing to retaining in-house reservations by analyzing accommodation history and distributing campaigns on LINE Dynatec Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Masahiro Awa) announced on Monday, October 28, 2024, that it will acquire ValueCommerce shares in its hotel management system (PMS) “Dynalution.” We have jointly released a CRM function with the company (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Hitoshi Kagawa).
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Promote in-house reservations with marketing measures tailored to customer groups A function that accelerates CRM activities with “D-Lipeat,” a collaborative service between Dynalution and LINE, that segments customers using three indicators based on their lodging history and takes appropriate measures for each classification type. Automatically performs RFM (*1) aggregation for hitting. You can also send messages using LINE (*2) or email, such as information about the accommodation and surrounding area before and after checking in, and information about advantageous campaigns that will make you want to come back after checking out. Since PMS includes all accommodation information, you can build an ongoing relationship with guests who booked through OTA (*3) so that they can be converted to in-house reservations in the future. *1 RFM analysis is an analysis method that evaluates customers in terms of “recent purchase date (Recency)”, “Frequency”, and “Monetary” and segments customers *2 LINE ID linkage is required in advance to send a message *3 Online Travel Agent: A travel agency that conducts transactions only through the Internet [Three main functions] 1. RFM aggregates accumulated customer data and classifies customer groups It is possible to communicate by
distributing messages to each classified customer group. By being able to choose between LINE and email as the guidance method, we deliver information in the most appropriate format to our customers. Since you can carry out marketing activities tailored to customer types, this will help strengthen your own reservations. 2. Promote repeat business by simply selecting from a variety of campaign templates We have a wide range of basic campaign settings to suit your needs, including a “birth month special offer” that encourages repeat purchases. Conditions for target customers, coupon creation, and automatic delivery of messages using LINE and email It is a template. You can easily implement campaign measures to increase repeat customers by simply selecting and setting a template without having to think about detailed settings. ・”Birthday month benefits” for customers
celebrating their birthday month ・“Good customer benefits” for customers with many repeat customers ・“Customer defection prevention” for customers who have used the service infrequently 3. Improving the quality of customer service by providing timely information Messages can be sent according to check-in and check-out timings. By providing useful information such as a guide to the hotel and its surroundings at check-in, you can ensure that you have a fulfilling stay. Additionally, after checkout, you can increase customer loyalty by sending personalized messages, such as special offers or birthday coupons. Contributing to sales expansion through marketing DX For lodging facilities, OTA and other services require fees, which puts pressure on profits, so acquiring repeat customers through in-house reservations that do not incur fees is an essential measure to increase sales. With this function, you can automate your marketing activities simply by setting a campaign template, making it possible to promote marketing activities easily and quickly. In addition to basic ready-to-use templates, it also supports detailed settings, allowing you to deepen customer analysis and implement more
personalized measures, contributing to the acquisition of even more repeat customers. Dynalution will continue to strive to develop functions that will promote business DX and maximize profits. We will also do our best to support the management of accommodation facilities while leveraging the synergies unique to the LINE Yahoo Group. ■ Product overview About Dynalution This is a hotel management system (PMS: ​​Property Management System) that has been provided by Dynatec Co., Ltd. for over 30 years since its founding, and has been installed at approximately 450 facilities nationwide. It is linked to a wide range of external systems that improve efficiency and save labor, including detailed data management of reservations, stays, and customers, and sales management, as well as revenue management systems and self-check-in machines. It is also equipped with a POS system and a wedding banquet system, and can be used not only at hotels specializing in lodging, but also at city resorts and inns. We provide strong support for your facility’s operations with 24/7 maintenance and customer service. https://www.dyn.co.jp/product/dynalution/ ■ Company profile About Dynatec Co., Ltd. Since our founding in 1987, we have been expanding our business throughout Japan with two core products: Dynalution, a hotel management system (PMS) specialized for accommodation facilities, and Direct In, our own accommodation reservation system. We provide total solutions to accommodation facilities. We will create products that can support DX for
accommodation facilities, significantly increase in-house
reservations, and contribute to profits. Dynatec is a company of the LINE Yahoo Group. We will continue to provide services that take advantage of group synergies and strive to be of use to everyone in the lodging industry. https://www.dyn.co.jp/