“Maruyama Hyakkei” KEITA MARUYAMA announces collaboration with “SEVEN TEN by MIHO KAWAHITO” to commemorate 30th anniversary KEITA MARUYAMA Press release: November 12, 2024 “Maruyama Hyakkei” KEITA MARUYAMA announces collaboration with “SEVEN TEN by MIHO KAWAHITO” to commemorate 30th anniversary Cardigans and skirts using patterns from the Spring/Summer 2012 collection are now available
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https://www.keitamaruyama.com/store [ SEVEN TEN by MIHO KAWAHITO Online Shop 】 https://seventen.jp/ Designer Miho Kawato reprints the design that she has been in love with for 12 years This “KEITA MARUYAMA × SEVEN TEN by MIHO KAWAHITO Collaboration” was realized as part of KEITA MARUYAMA’s 30th anniversary project “Maruyama 100 Views.” We adopted a pattern that appeared in the KEITA MARUYAMA 2012 Spring/Summer collection, which we were unable to include. In the collection, we have reproduced the garden pattern that was used as jacquard fabric by printing it on fabric. We will be offering three types: cardigans, flared skirts, and pleated skirts featuring this printed fabric. ■KEITA MARUYAMA Designer Keita Maruyama comment To celebrate KEITA MARUYAMA’s 30th anniversary, we started the “Maruyama 100 Views” project with the hope of creating around 100 landscapes with various people and places over the course of a year. When considering the collaboration lineup, the presence of SEVEN TEN by MIHO KAWAHITO was indispensable. Since this was a special
collaboration, we easily decided to go with a pattern that Mr. Kawato had always said he liked, but in my mind, it was originally a pattern that was perfected as a jacquard fabric. When I saw the finished item, I was impressed with the result. ■SEVEN TEN by MIHO KAWAHITO Designer Miho Kawahito’s comment I saw this pattern at KEITA MARUYAMA when I went to work at my previous job, and I had wanted to use it for 12 years. I was able to use it this time, and I was so excited to use it, and it broke my beloved KEITA MARUYAMA world view. I approached the project with a strong sense of urgency. This time, I made a two-color print with the base colors of saxophone and black.The black base has a calm and chic image, and the saxophone base is close to the color of the original pattern, so it seems to have given shape to my
aspirations. It has become something. ■Product details ・ KEITA MARUYAMA × SEVEN TEN by MIHO KAWAHITO Garden print Cardigan (off black/gray) ¥35,200(in tax)
https://prcdn.freetls.fastly.net/release_image/64343/48/64343-48-f385395ceaddff12e1cb4bcf3b410db8-1000×1500.jpg (off)
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https://prcdn.freetls.fastly.net/release_image/64343/48/64343-48-f292914e3fb57074308f5e3dac5a6937-1800×2700.jpg (Black) “I had a very strong desire to wear KEITA MARUYAMA’s worldview in my daily life.I can wear this art that allows me to wear this world no matter where I go or who wears it.” When I thought about how to wear it, I thought of a cardigan as an item. Cardigans are easier to wear than pullovers because they are easy for anyone to wear, and they look more glamorous just by putting them on, and are easier to use. I wanted to make it with this pattern, so I first tried making it with jacquard knit, but I couldn’t quite get the delicate feel. So I made a cardigan that was combined with a printed fabric. ” (SEVEN TEN by MIHO KAWAHITO designer Miho Kawahito) Miho Kawato, the designer of SEVEN TEN by MIHO KAWAHITO, has always wanted to wear a jacquard garden pattern from her Spring/Summer 2012 collection, but this time she uses it as a print. A round neck cardigan with printed fabric on the front adds glamor to your look just by wearing it in a basic shape. Available in three colors: off-white and gray with a saxophone-based print, and black with a black-based print. ■Product details ・ KEITA MARUYAMA × SEVEN TEN by MIHO KAWAHITO Garden print Flare skirt (saxophone black) ¥38,500(in tax)
https://prcdn.freetls.fastly.net/release_image/64343/48/64343-48-8a178d039a0f49eba5cf364e29ad11ae-1000×1500.jpg (saxophone)
https://prcdn.freetls.fastly.net/release_image/64343/48/64343-48-486693306826d56805d109a4416feddc-1000×1500.jpg (Black) With plenty of flare, you can enjoy the garden pattern print all over, creating a feminine mood piece. ・ KEITA MARUYAMA × SEVEN TEN by MIHO KAWAHITO Garden print Pleated skirt (saxophone black) ¥44,000(in tax)
https://prcdn.freetls.fastly.net/release_image/64343/48/64343-48-01d861ecfa2066cce5b734477d4d1672-1000×1500.jpg (saxophone)
https://prcdn.freetls.fastly.net/release_image/64343/48/64343-48-013fb5c9c3eb1ec422ea3d4cdcbd57e5-1000×1500.jpg (Black) The long length and fine pleats add variety to the garden pattern, giving it a chic look. The vertically flowing pleat lines also have the effect of making your whole body look neat. ■Sales details Order period: November 15th (Friday) to November 17th (Sunday), 2024 Sales store: ・KEITA MARUYAMA Online Store
https://www.keitamaruyama.com/store ・SEVEN TEN by MIHO KAWAHITO online shop https://seventen.jp/ ■About SEVEN TEN by MIHO KAWAHITO The collection does not have a specific concept or seasonal theme, but rather reflects designer Miho Kawato’s real feelings about what she wants to wear in a given season. Focusing on femininity, this collection is elegant and classy, sometimes feminine, sometimes traditional and cool, chic but also sweet and nostalgic.A collection for women who can be themselves in any situation without being influenced by trends. ・Brand HP, online shop: https://seventen.jp ・Instagram @seventenbymihokawahito (brand) / @miho0319kawahito (individual designer) ■About KEITA MARUYAMA Debuted as “KEITA MARUYAMA TOKYO PARIS” at the 1994-95 Fall/Winter Tokyo Collection (presented by FEMME/HOMME), and debuted at the 1998 Spring/Summer Paris Collection. In 2012, he designed uniforms for Japan Airlines (JAL Group) flight attendants and ground customer service departments. K.M Design Studio was established in 2020, and designer Keita Maruyama became the representative director. The 2024 brand 30th anniversary project “Maruyama 100 Views” is underway. ・Brand site
https://www.keitamaruyama.com/ ・Online store
https://www.keitamaruyama.com/store ・Instagrarm
@keitamaruyama_official (brand) / @keitamaruyama (individual designer)