Carrion Odawara City x Fishing Port x Experience Event Experience the charm of fish through an experience

Carrion press release (2024.11.12) Carrion [Odawara City x Fishing Port x Experience Event] Experience the charm of fish through experience Employees of our seafood sales department used their experience to perform as sushi chefs at the “Aji/Local Fish Festival” sponsored by Odawara City. This event aims to prevent the decline in seafood intake among Japanese people, and allows
participants to learn more about seafood by actually eating, touching, and handling fish.
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What is Odawara Fishing Port? Odawara Fishing Port, located in western Kanagawa Prefecture, is a fishing port facing Sagami Bay, which is said to be one of the three deep bays in Japan. This fishing port has an annual catch of 3,000 tons, 97% of which is caught by set net fishing. It is said that of the approximately 4,000 species of fish caught in Japan, approximately 1,300 are caught in Sagami Bay. The reason why so many types of fish can be caught is because of the ocean area, where you can reach waters over 1,000 meters deep in just a few minutes by boat from Odawara fishing port. There are two main layers of seawater in this area. The first is that warm Kuroshio seawater flows on the surface, which brings a variety of fish to Sagami Bay. The second reason is that cold Oyashio seawater from the north flows into Sagami Bay at a depth of approximately 250m to 1,000m, bringing rich nutrients to Sagami Bay. As a result, it is now possible to catch many types of fish at Odawara Fishing Port. What is “Odawara Aji/Local Fish Festival”? The Odawara Horse Mackerel and Local Fish Festival is held every year. This year’s theme is “Experience” and “Experience”. The aim is to help people learn more about the appeal of fish by actually eating, touching, and handling fish, and to increase their seafood intake. Event contents include an event where you can buy fresh local fish from Odawara caught early in the morning, a local fish gourmet shop, participation in a mock auction, an event where you can touch swimming fish, and a surprise event on the day. There were many programs that both adults and children could enjoy.
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https://prcdn.freetls.fastly.net/release_image/87236/192/87236-192-287d4d16cb66b5bb3a3051176a735f10-1200×900.jpg Mock auction experience One of our employees, Mr. Aoki, appeared as a sushi chef at the Odawara Aji/Local Fish Festival, which attracts a large number of visitors among Odawara festivals. But if the agency belongs to a YouTuber, why does it have anything to do with a fishing port? Our company has many food-related YouTubers. By leveraging that strength and the dissemination power of YouTubers, we aim to save companies that are in trouble with food and revitalize primary industries. “Uoki Suisan”, which is operated by our fisheries sales department, conducts brokerage buying at Odawara fishing port, and we use YouTubers belonging to our company to expand our sales channels for fresh fish purchased by “Uoki Suisan”. By connecting them, we are contributing to the revitalization of primary industries. Uoki Suisan is an important bridge between our company and Odawara Fishing Port, and Mr. Aoki is in charge of it. Mr. Aoki was approached as a sushi chef this time, and it was because he had built a relationship with us through purchasing at Odawara Fishing Port that he was chosen to appear on the show. Go to sushi/sashimi making experience Mr. Aoki is an employee of our company and works daily at Odawara Fishing Port as a company known as Uoki Suisan. Since my previous job was as a sushi chef, I participated in this event as an instructor for a customer experience class. I started preparing fish early in the morning, hoping that everyone would have fun.
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https://prcdn.freetls.fastly.net/release_image/87236/192/87236-192-7e3731a65cf345b4fe43808f7c646058-900×1200.jpg This event was divided into five 30-minute sessions, and over 200 people enjoyed the experience.
https://prcdn.freetls.fastly.net/release_image/87236/192/87236-192-6f60e5cd3008db6bff5b24555a6ce7d7-1200×900.jpg The experience involved first cutting the horse mackerel, removing the bones, and peeling the skin, which is a difficult task that even adults struggle with, but the children were able to handle the horse mackerel as beautifully as the adults.
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https://prcdn.freetls.fastly.net/release_image/87236/192/87236-192-722764bdf706fc64f8d3dc982bd14970-1200×900.jpg Once the horse mackerel is cooked, make sushi using sushi rice and top with the horse mackerel and other toppings you have prepared. The sushi that they made themselves using fresh fish caught in the morning looked especially delicious, and all the customers who tried it were smiling.
https://prcdn.freetls.fastly.net/release_image/87236/192/87236-192-0c34233786c4661014bfbf5037abecbe-1200×900.jpg Message from Aoki Even though this was my first time trying out sushi at the Odawara Aji/Local Fish Festival, everyone other than me who was called as a lecturer was serving customers at a fish shop, so I was treated very well. I did. Also, thanks to the quick work of our supporters, despite the short intervals and tight schedule, we were able to get through it safely on time. This event was held by Odawara City, but I would like to utilize this experience for events held by Carry On. . This time, the number of visitors was lower than usual due to the election, baseball games, and nearby festivals. Next year, my other employees and I will be able to invite even more customers! I felt more motivated.
https://prcdn.freetls.fastly.net/release_image/87236/192/87236-192-073d355ddb230e80571ee12783894435-1200×900.jpg The charm of fish through experience For this event, our employees were invited as lecturers to an event held by Odawara City. With the aim of preventing a decline in seafood intake, I believe we were able to provide an opportunity for young people, including small children, to become familiar with fish by having them try their hand at preparing fish. . In the sushi and sashimi making experience, by actually experiencing it, you will learn how to prepare fish that you didn’t know before, you will have the opportunity to eat fish ingredients you have never eaten, and your perspective on fish will expand. I think this may have been the trigger. When we asked Noriyuki Yoneyama, president of Odawara Fish Market Co., Ltd., about the future he envisions, he said, “I want people to stay healthy by eating fish and other foods that are good for their bodies.To stay healthy, we need to eat fish and our bodies, not foods with additives.” It’s important to continue eating foods that are good for your health, so I hope more people like fish.” This event was held precisely because we envision such a future, and it was a wonderful event that allowed us to get closer to fish. The appeal of fish that can be gained through experience is immeasurable, and this time, Mr. Aoki and our company will create such opportunities and connect them to the revitalization of the primary industry. Uoki Suisan Instagram
https://www.instagram.com/uokisuisan/ Aoki’s Instagram https://www.instagram.com/taichi.uoki *Other SNS will be released at any time. Inquiries regarding Uoki Fisheries
shop@uoki-suisan.com [Carry On Company Profile] Company name    : Carry On Co., Ltd. Head office location: J6 Front Building 6F, 6-12-20 Jingumae, Shibuya-ku, Tokyo Osaka Branch   : NLC Shin-Osaka Power Building 10F, 4-5-1 Nishinakajima, Yodogawa-ku, Osaka-shi, Osaka Prefecture Founded
    : March 2021 Representative Director  : Itsuki Takada Business content   : Creator management        Various promotions        EC planning and sales business        event business        SNS consulting
URL    : https://carry0n.co.jp/ [Contact information] mail：info@carry0n.co.jp