Osawa Shokai Co., Ltd. press release (2024.11.12) Osawa Shokai Co., Ltd. Swiss watch brand “Louis Erard” has rebuilt its category line. The first model in the new lineup is a modern interpretation of the 1930s sector dial. Osawa Shokai Co., Ltd. is a restructured new line of “Louis Erard” The new product
“Regulator Grave Noir” from the “Noirmont Métiers d’Art” collection will be released from late November 2024. Louis Erard has recently restructured the category lines of its collection, changing the previous Excellence Collection to the Noirmont Collection, named after the place where the brand is based. This new product is the Regulator Grave Noir, which is included in the Noirmont Métiers d’Art category, which uses traditional Swiss watchmaking and techniques. This product is positioned as the central model of the collection and will play an important role in product positioning for the brand. Osawa Chamber of Commerce Watch Department ( https://josawa-watch.com
https://prcdn.freetls.fastly.net/release_image/47204/158/47204-158-6899418d6eb54c04467422b1a9a8581a-2210×2700.jpg Louis Erard redefines its previous collections and combines the various excellence collections into the Noirmont collection. This new collection will be built around three pillars: the classic Noirmont, the Noirmont Métiers d’art, which uses traditional watchmaking and techniques, and the collaborative Noirmont X. This time’s “Regulator Grave Noir” will become a part of the standard collection as the central model of the “Noirmont Métiers d’Art” collection, and will play an important product positioning for the brand. This watch is a “regulator” with the brand’s signature vertical time display. Inspired by the sector dials of the 1930s, Louis Erard has brought this design back to the modern era, incorporating traditional horological engraving techniques. This model symbolizes the Louis Erard brand’s philosophy of sublimating traditional watchmaking and techniques into watches using modern artistic expression. The sector dial used in the Regulator Grave Noire is a design symbolizing the Art Deco period of the 1930s, and is Louis Erard’s first design code. The galvanized, finely grained dial is engraved with subtle reliefs to create a sense of depth. This technical and aesthetic precision highlights important elements such as the division of time, optimized legibility, concentric circles and railway track motifs. Staying true to the “neo-vintage” spirit, Louis Erard’s uniquely modern designs capture the essence of the past while also possessing a unique modernity. [Product details] (Price includes tax)
https://prcdn.freetls.fastly.net/release_image/47204/158/47204-158-5806322b006c84901229a5907e43ee01-1950×2700.jpg Product name: Noirmont Metiers d’Art Regulator Grave Noir Product number: LE85248AA13BVA158 Price: ¥659,450 Case: stainless steel Case size: 39mm Dial: Galvanized grained black dial. Polished rose gold indexes and Railroad Truck Needle: A needle with the motif of a fir tree, the symbol of Noirmont. Water
resistance: 5 ATM Strap: Beige grain calfskin with tone-on-tone stitching, polished stainless steel pin buckle, quick strap change system Movement: SW266-1 (automatic regulator)
https://prcdn.freetls.fastly.net/release_image/47204/158/47204-158-335dcdebe098e462a4cfa8f4ffc301f4-3900×3120.jpg The Regulator Grave Noir is 39mm in size and has a polished steel case with 5N rose gold details.
https://prcdn.freetls.fastly.net/release_image/47204/158/47204-158-0454cef6f01a74e277d4027297446b4e-3900×3120.jpg The finely grained black dial, combined with fir tree motif hands and minimalist indicators, displays the time in a clear and sophisticated manner. ABOUT LOUIS ERARD Founded in 1929 by Louis Erard, Louis Erard, based in the Jura Mountains of Noirmont, a sacred place for watchmaking, is a brand that cherishes Swiss mechanical technology and tradition. Louis Erard is known for its iconic regulator, a mechanical watch collection that combines luxury, timelessness and elegance. Today, under the leadership of Manuel Emsch, the brand continues to evolve, preserving and respecting its history and watchmaking traditions, while reinterpreting them in a modern way. We sublimate métiers d’art (traditional crafts) into a modern style, and expand the realm of expression through collaboration with various fields and exchange of know-how. Louis Erard continues to pursue a collectible path that is different from that of a mass-market brand, creating a unique position by drawing inspiration from fine watchmaking.
