Longchamp Spring 2025 Collection “THINK PINK!”
Longchamp Japan Co., Ltd. Press release: November 12, 2024 Longchamp Spring 2025 Collection “THINK PINK!”
https://prcdn.freetls.fastly.net/release_image/17782/98/17782-98-95cd6c7033f554b31e104556e75bd9e5-1094×401.png
Longchamp is proud to present its spring 2025 collection “ THINK PINK! ” and summer collection “ LIVE GREEN! ” was announced during Paris Fashion Week. Creative director Sophie Delafontaine focuses on the “modern Parisienne” who lives in Paris at this moment when the Maison returns. Spring is full of dreams in Paris, a city of lights with a pink filter of happiness , and Summer surrounded by loving family and friends in a lush rural vegetable garden away from Paris The moment was depicted in the look. “At Longchamp, I love colors that convey positivity and energy. The variety of pink represents a free spirit. It’s the beginning of the THINK PINK! season” (Creative Director Sophie Delafontaine) “Love comes from pink” – This is a line* from the passionate fashion magazine editor-in-chief Maggie Prescott (Kay Thompson) in the movie “A Lover in Paris” (1957) starring Audrey Hepburn. Set in Paris, the City of Lights, the most exciting spring colors liven up each moment like a filter, from the waking hours of modern Parisians to their dreams. She plays with the nuances of pink and revels in its charm. The spring collection spreads out like a palette, from sequins to leather, velvet to knits, ballerinas to marshmallows and blush, all of which express your individuality and shine to the fullest. *”Think Pink!” – A song from the musical film “The Lovers of Paris” (1957) directed by Stanley Donen. Written and composed by producer Roger Edens and screenwriter Leonard Gersh. Shocking pink velvet suit (Look 3), peachskin-like stretch leather straight pants (Look 6, 7), recycled polyester faux fur blouson (Look 4, 12), sequined pajama set (Look 8), ballet shoes that look like they’re about to dance (Look 6, 7, 8), and other eye-catching textures and shades of pink. As if our hearts could communicate again, fluffy faux fur “Le Roseau Cozy” (Bag 6) or sparkling like the bubbles of rose champagne “Le Pliage (R) Payette” , tone-on-tone “Le Pliage (R) Pink” brings brilliance. “Modern Parisienne” boldly wears rich pinks that resemble the softness of Paris at night. Long dresses with a sexuality that attracts attention every time you turn around (Look 2/9), crop tops that create the illusion of a cape (Look 15/17), kimono jackets with dramatic sleeves (Look 5, 10, 14), “Le Roseau” Bamboo toggle accentuates the neckline like jewelry (Look 17), and heeled sandals decorated with sweet ribbons (Look 9, 13, 14) bring a playful touch. In addition, a new color beetroot leather bag is available with black outfit. “Le Roseau” (Look 17) and “Daylong” (Look 14) for a minimalistic look that combines Parisian chic with the House’s savoir-faire. To quote Maggie, the Maison’s spring collection is “Let’s paint everything pink!” ” and are enjoying the joy of spring. *If you would like a lookbook or image materials, please contact Longchamp PR
https://www.dropbox.com/scl/fo/cm97whqqq9i94yr6099k4/AKde1v3qStNtBPPjr5dY98I?rlkey=cz1e4gbs7i5oerxdw3g6mzry3&st=ky8v5vzj&dl=0 https://www.dropbox.com/scl/fo/57chlhalc7sdgudef2j78/AH5RkT3mdxDcbMAhaXpXBEA?rlkey=i49ov7kvehu3taqc44ppbd8pq&st=tyy63zpk&dl=0 [About Longchamp] A maison brand that combines authenticity and energy, founded by Jean Cassegrain in Paris, France in 1948. The brand, which began with the world’s first luxury leather-wrapped pipes wrapped in hand-stitched leather, continues its heritage of over 70 years while creating a modern Parisienne filled with “joie de vivre”. We continue to convey the style of Longchamp women that is reminiscent of that of a Longchamp woman. Longchamp has released many products in France in 1993, including Le Pliage(R), which was inspired by Japanese origami, and Le Roseau, which has an impressive bamboo toggle. We have created a collection of iconic and timeless bags that embody our savoir-faire. In addition, we promote sustainability with the motto “We produce, we care, we repair,” and since 2019 we have been working on the development of “Le Pliage (R)” that uses recycled materials, and by the end of 2022, all “Le Pliage (R)” R) has been switched to recycled nylon. Currently, under the direction of Artistic Director Sophie Delafontaine, each season we release ready-to-wear that reinterprets French elegance, as well as bags, accessories, shoes, eyewear, and travel goods for women and men. With a family-run tradition spanning four generations, Longchamp remains owned and operated by the Cassegrain family and has more than 300 directly managed boutiques in 80 countries around the world. In Japan, “Longchamp La Maison Ginza” was born in July 2019 and has 44 stores, including the flagship La Maison in Omotesando and Ginza (as of July 2024). In addition, Longchamp, which values craftsmanship from its atelier in Segre, France, has been certified as an intangible cultural property company by the French government since 2007.
[Contact information for publication] Longchamp (Longchamp Japan) TEL 0120-150-116 Official online store
https://www.longchamp.com/jp/ja/ Instagram
https://www.instagram.com/longchamp/ LINE @Longchamp.Japan YouTube
https://www.youtube.com/longchamp Facebook
http://www.facebook.com/Longchamp.japan X (old Twitter)
http://twitter.com/Longchamp_JP
