The shortage of human resources can be solved by “transferring knowledge rather than migrating people”! Supporting regional revitalization through DX human resource development

The shortage of human resources can be solved by “transfer of knowledge rather than migration of people”! Supporting regional revitalization through DX human resource development ​
Tinect Co., Ltd. Press release: November 13, 2024 The shortage of human resources can be solved by
“transferring knowledge rather than migrating people”! Supporting regional revitalization through DX human resource development What do you do when your sales list runs out? In-house DX human resources development and web customer attraction Creating a system where employees take the lead in attracting new customers ~
Easy-to-understand introduction based on success stories ~
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Sparkle Co., Ltd., a venture capital company based in Sendai City and active in Tohoku, and Tinect Co., Ltd., which provides content marketing support for companies in Tokyo, will co-host a webinar on the theme of DX human resource development and online customer attraction. Sparkle Co., Ltd. (Headquarters: Miyagi, Representative Director Hideki Fukudome) and Tinect Co., Ltd. (Headquarters: Tokyo, Representative Director: Yuya Adachi) is co-hosting a webinar targeting managers and human resources personnel of small and medium-sized enterprises. “ What do you do when your sales list runs out? DX human resource development and web customer attraction starting in-house ” We will be holding a In this webinar, we will explain recruitment and training of human resources essential for DX promotion, as well as online customer attraction as a new method for sales activities, along with specific examples. [Background of the webinar] Regional revitalization remains an urgent issue, but recruiting human resources is becoming increasingly difficult for local companies. Since our founding, Tinect has been able to solve the shortage of human resources and skills that local companies face by treating the wealth of marketing talent accumulated in urban areas as “knowledge,” and by utilizing this knowledge remotely in rural areas, we have been able to help companies in the medium to long term. We have provided support with an eye on growth. In this webinar, we will deliver practical DX promotion and online customer attraction know-how to help local companies achieve sustainable growth, along with specific examples. [Webinar overview] Title “What do you do when your sales list runs out? Developing DX human resources and attracting online customers by starting in-house” Creating a system where employees take the lead in attracting new customers – An
easy-to-understand introduction based on success stories – Target Managers and human resources managers of medium-sized and
small-to-medium-sized companies Main contents -Sparkle Co., Ltd.- 1. Recruitment and training status of DX promotion personnel to solve corporate issues We will explain the necessity of human resource development in promoting DX and the importance of initiatives that utilize existing human resources. 2. Specific examples and skill requirements of DX promotion personnel We will explain the skill requirements and human resources required for small and medium-sized enterprises and indicate the direction of development. 3. How to proceed with human resource development and its key points We go beyond simple input and emphasize the importance of establishing skills through practice and organizational change. 4. Introduction of our support contents We would like to introduce the DX human resources development support provided by Sparkle. -Tinect Co., Ltd.- 1. What to do next when the sales list is exhausted We will explain the concept of target setting and content theme through the basic steps of attracting customers online. 2. Generative AI usage examples Based on examples of precision equipment manufacturers in Shizuoka and sausage sales in Kyoto, we will share the results of new inquiries and increased sales through the use of generative AI. 3. Creating a system that allows your employees to move We will introduce practical training and key points for establishing a regular feedback system, and tell you how to increase DX promotion within your company. 4. Summary and next steps We will also provide information on individual consultation sessions and study sessions on “Specific measures to aim for 5 inquiries per month.” [Date and time] Date and time: 2024/11/22 (Friday) 10:00-11:30 Participation fee: Free Capacity: 50 people It will be streamed via Zoom video conference (no login required). Please apply from the page below ↓
https://tinect.jp/seminar/achieving-improved-business-performance-recommendations-for-dx-human-resource-development/ Kyouhei Kuramasu Director of Tinect Co., Ltd. / Director of
WorkDesignLab General Incorporated Association / Representative Director of Life & Work Co., Ltd. 2002: Joined Dentsu Group company (current company name: Dentsu Digital). We have been providing marketing support for client companies in the digital domain for many years. Participated in Tinect Co., Ltd. as a director since 2019. Focusing on creating new business models and business development, he has gained deep knowledge and experience in the field of content marketing. Since the coronavirus, he has provided marketing support to many local companies and played a role in promoting digital
transformation. In 2023, we will increase opportunities to practically utilize generative AI in the field of marketing and take on the challenge of creating new value through the fusion of AI and marketing. [Contact information] Tinect Co., Ltd. 4th floor, Kabutocho No. 6 Hayama Building, 17-2 Nihonbashi Kabutocho, Chuo-ku, Tokyo Email: info@tinect.co.jp Official website: