Kyushu Chikuho Ramen Mountain Hut Kagawa Prefecture Marugame City “Yamaya Yatai Marugame Store” Grand open ing of a large store with 126 seats on November 14th! “Half price gyoza” event will be held for 3 days after opening ! Aiming for mutual develo

[Kyushu Chikuho Ramen Mountain Hut] “Yamaya Hut Marugame Store” in Marugame City, Kagawa Prefecture will open on November 14th as a large store with 126 seats! “Half price gyoza” event will be held for 3 days after opening! Aiming for mutual development with the region, serving as a catalyst for expanding stores in the Shikoku area ​
YS Food Co., Ltd. Press release: November 13, 2024 [Kyushu Chikuho Ramen Mountain Hut] Kagawa Prefecture Marugame City “Yamaya Yatai Marugame Store” Grand opening of a large store with 126 seats on November 14th! “Half price gyoza” event will be held for 3 days after opening! Aiming for mutual development with the region, serving as a catalyst for expanding stores in the Shikoku area Fukuoka’s authentic tonkotsu ramen “Yamagoya”, which has been in business for over 50 years, has re-entered Kagawa Prefecture for the first time in about a year and a half! We aim to be a store that is rooted in the local community and can contribute to the local community. Utilizing DX to improve employee work efficiency and restart towards expanding stores in the Shikoku area!
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“Mountain Hut Marugame store” exterior Y.S. Food Co., Ltd. (Head Office: Kaharu-cho, Tagawa-gun, Fukuoka Prefecture; President and Representative Director: Mitsuhisa Ogawa; hereinafter referred to as the Company), which operates a chain of Kyushu Chikuho Ramen brands and wholesales ingredients, will open a restaurant in Kagawa Prefecture on Thursday, November 14th. As a re-advancement, we will open a new “Kyushu Chikuho Ramen Yamagoya Marugame store” in Marugame city. [Background and purpose] Our group’s stores began with the first store in the Shikoku area in November 1999 under the Yamagoya brand in Matsuyama City, Ehime Prefecture, and in December 1999 we opened a store in Marugame City, Kagawa Prefecture. It will be sadly closed in March 2023, approximately 23 years later. We have received many feedback from customers who have loved the taste of “Yamagoya Ramen” that they regret the closure, and we have been looking to open a store in the Shikoku area. We have received an offer from a franchise owner to expand our brand stores in the Shikoku area, and we have decided to open a new store in Marugame City, Kagawa Prefecture. [Future outlook] Currently, there is one store in the Shikoku area in Saijo City, Ehime Prefecture, and this new store will be the second store in the same area. Taking this opportunity, we will strive to become a catalyst for store expansion in the Shikoku area. In addition, we will continue to actively open new stores in Japan and overseas, strive to coexist and prosper with owners, and contribute to the development of local communities.We will also prioritize increasing corporate value and returns to shareholders. We will move forward with our business. [Store information] Store name: Kyushu Chikuho Ramen Yamagoya Marugame store Location: 8-11 Dokicho Higashi, Marugame City, Kagawa Prefecture Yamagoya Marugame store – Google Map Business hours: 11:00-23:00 Closed: None Parking: Complex communal parking lot Total number of seats: 126 seats (16 counter seats, 98 table seats, 12 tatami seats) Store area: 85.6 tsubo
https://prcdn.freetls.fastly.net/release_image/72408/100/72408-100-b3cadabea649a2925f27bc093d972730-1440×966.jpg
https://prcdn.freetls.fastly.net/release_image/72408/100/72408-100-f33067c1b8a81c57b4dc591debc4784e-1440×964.jpg The entrance is large and there is ample parking space in the communal parking lot, making it easy for customers to visit our store. Image
URL: https://prcdn.freetls.fastly.net/release_image/72408/100/72408-100-dfd6847fc6deb2a4bcb94a646a583ea5-1440×961.jpg A large illuminated signboard will be installed on the roadside to make it easy to see and visit the store [Aiming to improve employee work efficiency by creating a store that can be used easily at any time and utilizing DX] The store is located within a complex that includes an internet cafe, fitness club, and restaurants, so there is a free communal parking lot. The store is a large store with 126 seats, creating a spacious and relaxing space. The restaurant has counter seating, tables, and tatami mats, making it a restaurant where you can enjoy your meal in peace and quiet, even if you are alone or with a family with small children. Moreover, As part of the use of DX, which we are promoting at our group stores, we have adopted an order entry system that allows orders to be placed at the table, creating an environment where customers can order smoothly, as well as automatic payment machines (self-checkout) for checkout operations. By introducing this system, we aim to improve work efficiency by reducing employee man-hours, and aim to create stores that can operate smoothly with a small number of people even in large stores.
https://prcdn.freetls.fastly.net/release_image/72408/100/72408-100-0072852c2dce271fac0bca446c755b98-1431×954.jpg You can enjoy your meal at a leisurely pace in our spacious interior and seating that accommodates a variety of occasions.
https://prcdn.freetls.fastly.net/release_image/72408/100/72408-100-851339566e9ad80161ca298f4a0d72bc-1440×960.jpg There is also a tatami room for customers with children, so you can enjoy your meal with peace of mind.
https://prcdn.freetls.fastly.net/release_image/72408/100/72408-100-0a8f5b2a2cff4ca446cb842fb70facc3-1436×957.jpg We also have counter seats available for those who come alone. Image
URL: https://prcdn.freetls.fastly.net/release_image/72408/100/72408-100-561183c7bb62c3c56131425d7ad4f5df-1440×960.jpg As part of utilizing DX, we will use touch panels at all seats to order table orders, allowing customers to order smoothly and aiming to improve the work efficiency of employees.
https://prcdn.freetls.fastly.net/release_image/72408/100/72408-100-2b6c9a0b42359d908db0663386b6bb01-1323×882.jpg We are promoting the use of DX by adopting automatic payment machines (self-checkout). [Open event held] To commemorate the new opening of “Yamagoya Marugame Store,” we will be holding a half-price event for “Yamagoya” special gyoza for 3 days only on November 14th, 15th, and 16th. During the event period, We will be offering gyoza, which normally costs 400 yen (tax included), for 200 yen (tax included)! Please take this opportunity to visit us. ▼Open event announcement CM https://img.youtube.com/vi/WtRUKUj6ju8/sddefault.jpg https://www.youtube.com/watch?v=WtRUKUj6ju8
https://prcdn.freetls.fastly.net/release_image/72408/100/72408-100-e8b16424c2ce726b937185c9bab6a08c-1500×2123.jpg [Product introduction] Our store sells 12 types of ramen, mainly the recommended Showa (mukashi) ramen. In addition, we sell 11 types of side dishes such as mountain hut special gyoza and fried rice, as well as ramen and a la carte sets. In addition, we will also sell four types of kids’ menus that include a soft drink bar and soft serve ice cream bar, with the family audience in mind. Product name: Showa (mukashi) ramen Product price: 970 yen (tax included) Homemade Chinese noodles, roasted pork (char siu), special pork bone soup, and boiled eggs marinated in the special sauce that is the biggest feature of Showa Ramen are exquisite!
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https://prcdn.freetls.fastly.net/release_image/72408/100/72408-100-26571504dd6ea45c497bf0c738da57f4-1527×1080.jpg Ramen/one item menu
https://prcdn.freetls.fastly.net/release_image/72408/100/72408-100-a3a373d35d8543ce97d0ba40328e4b37-1527×1080.jpg We also have a full lineup of rice dishes, set menus, and drinks! We also have a children’s menu that children will enjoy.
https://prcdn.freetls.fastly.net/release_image/72408/100/72408-100-09f08461089f6f42165930ff38080891-1430×953.jpg A soft drink bar and soft serve ice cream bar have been set up with the family audience in mind. [We want to preserve the traditional taste and provide delicious tonkotsu ramen] Founder Masatoshi Ogata “Despite being a chain store, we want to provide our customers with authentic ramen” Inheriting this passion, we have continued to maintain our special taste for over 50 years since our establishment. Made using the same manufacturing method since the company’s founding, the special pork bone soup is mixed with the secret sauce “kaeshi”, which is the key to the flavor. It has a traditional taste. In addition, our homemade Chinese noodles are made with a unique blend of the highest quality Australian wheat, “Prime Hard,” and are low in water with an emphasis on texture and taste. We also take into account the thickness of the noodles so that they will interact well with the soup, and by choosing straight medium-thick noodles, you will be able to enjoy the chewy and smooth texture, as well as the richness of the relationship with the soup. In this way, although it looks like a rich ramen, it actually has a relatively light taste, and when you put it in your mouth, the exquisite balance of soup and noodles creates an exquisite ramen. We will continue to maintain the traditional taste of our products as products that are loved by people of all ages, sticking to the same manufacturing methods and safe and secure ingredients that have remained unchanged for over 50 years since our founding.
https://prcdn.freetls.fastly.net/release_image/72408/100/72408-100-a56afe3aa73caab5daeafe7f2b771201-2000×1340.jpg Founder Masatoshi Ogata spent about 3 years developing the secret “kaeshi” technique, which has kept the traditional taste alive since its founding.
https://prcdn.freetls.fastly.net/release_image/72408/100/72408-100-5eea709fc0bafae7dceeed57652bdf17-1995×1330.jpg Using our unique blend and carefully selected manufacturing methods, we produce homemade noodles with a chewy, smooth texture that you can enjoy. [What is Kyushu Chikuho Ramen] ― Founded in 1972 ― The founder, who was a truck driver, made a big decision to create ramen with a flavor that he was satisfied with. Established in 1970 as “Ramen Center Yamagoya” in Kaharu-cho, Tagawa-gun, Fukuoka Prefecture. Using a unique manufacturing method, the soup is cooked from the bones and a secret “kaeshi” is developed, which is the key to the flavor. Over 50 years since then, we have opened 83 stores in Japan, mainly in Kyushu. “Tagawa’s soul food” is. ※ Next year, we will celebrate our 55th anniversary.
https://prcdn.freetls.fastly.net/release_image/72408/100/72408-100-67c4f7a476e5593b0ebdef75cc31117b-3264×2448.jpg Start-up store under construction using school scraps
https://prcdn.freetls.fastly.net/release_image/72408/100/72408-100-ff43361bb3efb43d36dedd00e3c5d719-3264×2448.jpg Founder Mr. Masatoshi Ogata (right) and his wife Yasuko (left) [Company Profile] Company name: YS Food Co., Ltd. Head office location: 552-8 Kagamiyama, Kaharu-cho, Tagawa-gun, Fukuoka
Representative: Representative Director and President Mitsuhisa Ogawa Established: May 12, 1994 (Heisei 6) *We are celebrating our 30th anniversary this year Capital: 1,363,288,200 yen Sales: 1,422,470,000 yen (non-consolidated, fiscal year ending March 2024) Number of employees: 144 (year ending March 2024) Business details: Management of directly managed Chikuho Ramen stores, recruitment and guidance of FC member stores, production and sales of ingredients, noodles, and sauces, etc. 83 stores in Japan, 27 stores overseas (as of the end of October 2024) [HP] https://ys-food.jp
https://prcdn.freetls.fastly.net/release_image/72408/100/72408-100-40ca81544bca6324abcbf6e818e13b01-1336×912.jpg Head office building
https://prcdn.freetls.fastly.net/release_image/72408/100/72408-100-05dcff41785523ff0fa96e550cff3fc8-2500×1667.jpg Own noodle factory (partial)