Expedia Japan Expedia Group collaborates with Brand USA to implement “Somewhere for Everyone Campaign” in Japan and Canada

[Expedia Japan] Expedia Group collaborates with Brand USA to carry out “Somewhere for Everyone Campaign” in Japan and Canada ​
Expedia Japan Press release: November 13, 2024 Expedia Group collaborates with Brand USA to launch “Somewhere for Everyone Campaign” in Japan and Canada
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Starting Tuesday, November 12, 2024, Expedia Group will collaborate with American tourism marketing organization Brand USA to launch the Somewhere for Everyone campaign in Japan and Canada. In this campaign, we will launch a custom microsite where travelers can automatically generate an itinerary combining three travel destinations in the United States according to their own tastes, and then plan and book their trip on the site. In addition, a video created by Expedia Group’s in-house creative team depicting a family enjoying a road-trip from San Francisco to Oregon will be featured in digital out-of-home advertising, paid social media, YouTube and connected TV. Publish. Through this campaign, we want to make it easy and seamless for travelers to arrange unique American experiences, such as meeting diverse people and seeing unique landscapes in the United States. said Susan Zucker, Senior Director of Brands at BrandUSA. “We are pleased to continue our long-standing partnership with Expedia Group through this campaign. Brand USA, the American tourism marketing organization, continues to innovate to reach travelers around the world and to By optimizing existing technology and leveraging new technology, we want to help travelers fully experience America’s diversity.” As the advertising industry continues to evolve, reaching travelers with information at the right time is more important than ever. Expedia Group’s ” Path to Purchase Study According to “Travelers view an average of 141 pages of travel content over the course of 45 days before booking, and approximately 3 in 5 travelers consider multiple travel options.” I understand. Rob Torres, Expedia Group’s senior vice president of media solutions, said: “As the travel booking journey becomes more complex, we are working to make the booking and purchasing experience simple and efficient, and we are committed to partnering with partners who trust our media network and its effectiveness. Thank you.” ■“Somewhere for Everyone Campaign” video ・“There is a place waiting for you” 30 seconds:
https://youtu.be/0P0k2Aqgym0 ・”Mother’s Place” 15 seconds:
https://youtu.be/2cee1pxw-6w ・“Son’s Place” 15 seconds:
https://youtu.be/q4UVJTGV4_o ・“Father’s Place” 15 seconds:
https://youtu.be/0qmKuGvGW2Y ■About Expedia Group The Expedia Group, Inc. brand is a global online travel company. We provide services that allow people around the world to have rich experiences through travel. Based on our belief that “travel enriches people,” we strive to help travelers experience the world in new ways and build lasting connections with the world. By providing industry-leading technology, we help our partners grow and expand their business, and help create unforgettable experiences for travelers. (C) 2024 Expedia, Inc., an Expedia Group company. all rights reserved. Expedia and the Expedia logo are trademarks or registered trademarks of Expedia, Inc. in the United States. All other trademarks are the property of their respective owners. For more information, please visit Visit
https://www.expediagroup.com/home/default.aspx. About Brand USA Brand USA is a semi-governmental entity responsible for stimulating tourism to the United States and communicating about U.S. immigration policies and procedures. It was established in accordance with the Travel Promotion Act enacted in 2010, and began operations in May 2011 under the business organization name “Brand USA.” According to research by Oxford Economics, since 2013, Brand USA’s marketing efforts have increased the number of international visitors to the United States by 8.7 million people, increased spending by approximately $28.8 billion, and increased federal and state taxes by $8.3 billion. It is estimated that the project generates approximately $63 billion in economic benefits, local taxes, and the creation of 36,800 jobs annually.