FamilyMart Co., Ltd. press release (2024.11.13) FamilyMart Co., Ltd. FamilyMart’s original apparel brand “Convenience Wear” is expanding overseas for the first time! ~Sales start at FamilyMart Taiwan from November 13th (Wednesday)~ FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Kensuke Hosomi)’s area franchisor in Taiwan, Zenjia Convenience Store Co., Ltd. (hereinafter referred to as “Taiwan FamilyMart”), has launched FamilyMart’s original apparel brand “Convenience Wear”. It will be sold at approximately 700 stores from Wednesday, November 13, 2024. This is the first overseas expansion of convenience wear.
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■Popular items such as line socks and Imabari towel handkerchiefs are finally available overseas! ”Convenience wear” is an original Family Mart apparel brand developed in collaboration with fashion designer Hiroshi Ochiai, based on the concept of “good materials, good technology, and good design.” Since the brand was launched in 2021, it has been well received for its familiarity, ease of use, and reliable quality, and has created a new culture of purchasing clothing at convenience stores. In November 2023, we held the first fashion show for a convenience store, challenging even more possibilities. The convenience wear brand, which has celebrated its fourth year since its launch, has been well-received by customers not only in Japan but also overseas, and sales in 2023 will exceed 10 billion yen. Of the socks that have sold over 22 million pairs (*1) in total, about 10 items such as standard line socks and color socks will be available at about 700 Taiwanese Family Mart stores, as well as some stores. We will also be selling innerwear items such as the popular Imabari towel handkerchief, which has sold approximately 7 million pieces (*2), and the functional innerwear REHEAT, which has been renewed to be even warmer this season. *1 Results from March 2021 to the end of October 2024 *2 Results from March 2021 to the end of August 2024 ■Proposing a new lifestyle in Taiwan Since its establishment in 1988 and the opening of its first overseas store, FamilyMart Taiwan has strived to become an indispensable presence for local customers. By the end of September 2024, the number of stores will exceed 4,200, making it the largest number of stores in any overseas region. In Taiwan as well, through the development of convenience wear, we aim to “create a culture of buying clothing at convenience stores” so that people can wear it on a daily basis, rather than as an “emergency demand.” ■Comment from Hiroshi Ochiai The “convenience wear” brand, which is in its fourth year since its launch, will begin its global expansion in Taiwan. I myself have been able to go there and while communicating with Taiwanese stores and people involved, I am confident that together with the local people, we can create a culture of buying clothing at convenience stores. Please look forward to the big convenience wear challenge. [List of available products (partial)]
https://prcdn.freetls.fastly.net/release_image/46210/1523/46210-1523-b90d3d99742931b8f3488c954f5995d1-799×650.jpg ■About Hiroshi Ochiai
https://prcdn.freetls.fastly.net/release_image/46210/1523/46210-1523-97963a9167ed7a97e1be6cbd4b6061eb-1548×2064.jpg Hiroshi Ochiai/Fashion Designer Born in Tokyo in 1977. Graduated from Bunka Fashion College. In 2007, he launched “FACETASM”. In 2013, won the Mainichi Fashion Award Newcomer Award. In 2016, won the Mainichi Fashion Grand Prize. In the same year, he created the costumes for the Flag Handover Ceremony, the closing ceremony of the Rio Olympic and Paralympic Games, and continued to present his collection at Paris Men’s Fashion Week. He is active not only in Japan but also overseas, collaborating with global brands such as “NIKE”, “Coca-Cola”, and “LEVI’S”. FamilyMart aims to become an indispensable place beyond convenience by being close to the local community and connecting with each customer as if they were family, under the motto “FamilyMart for you, for convenience.”
