[I-ne Co., Ltd.] [Spring Limited] 4th edition of BOTANIST “Fragrance Collection” “Scent of cherry blossoms and cherry” that is like wearing perfume New release on November 27th
I-ne Co., Ltd. Press release: November 13, 2024 [Spring Limited] BOTANIST “Fragrance Collection” 4th edition “Scent of cherry blossoms and cherry” that feels like wearing perfume New release on November 27th [Uses domestically produced upcycled raw materials*] “Somei Yoshino leaves” from Nagano and Ibaraki
prefectures, which are unused resources, and “cherry fruits” from Yamagata prefecture The botanical lifestyle brand [BOTANIST] developed by I-ne Co., Ltd. (Headquarters: Chuo-ku, Osaka) will release the spring limited edition “Fragrance Collection Series Sakura & Cherry Scent” on Wednesday, November 27, 2024. ) from variety shops and drug stores nationwide (excluding some stores), Official online store , will be sold at EC Mall.
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About BOTANIST “Fragrance Collection” Based on the brand concept of “living with plants,” BOTANIST develops limited edition products themed around seasonal plants. Our aim is to provide an opportunity for people to learn about plants by conveying how they live with plants while giving them a sense of the seasons. BOTANIST fragrances have received high praise in interviews and SNS posts, and from 2024, which marks the 8th year since the release of limited edition products, we will be rolling out seasonal limited edition items as a “Fragrance Collection.” We have proposed new designs and unique scents that have never existed before.
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https://prcdn.freetls.fastly.net/release_image/12002/720/12002-720-d1fcbc079b5f927eeca58f5eab7a8b63-381×241.jpg About the fragrance collection “4th edition” The fourth edition of the fragrance collection is the second spring series following last year, and we will be releasing hair care and body care items as limited edition spring items that feature the gorgeous and deep sweetness of “sakura and cherry scent.” This limited edition product combines the classic cherry scent with the cherry scent, which has become a trend in luxury brand perfumes in recent years, to create a deep fragrance with a sweet lingering aftertaste. The shampoo, treatment, and hair mask have been improved in scent compared to the previous seasonal products, and have a scent that is as if you are wearing perfume. The package has a trendy pop design with the accent color of pale pink cherry blossoms and dark red symbolizing cherries. In addition to using environmentally friendly materials*2, we have used unused Someiyoshino leaves and cherry fruits, which are upcycled raw materials*2, as ingredients. In addition, “Botanical Hair Mask Deep Damage Repair Balm”, which was newly released in March of this year, is now available as a seasonal limited item. Focusing on “protein,” which accounts for 80% of hair’s constituent elements, we have added pea protein*4 to prevent hair cavitation*3. It highly repairs and moisturizes damage accumulated due to hair coloring, perms, etc., and moisturizes dry hair. Furthermore, the “Botanical Hair Balm”, which can be used in multiple ways as a hand cream, is now available in a pale cherry color only available this spring. * Shampoo/treatment/hair oil/hair milk/hair mist/hair balm/body soap bottles: Made of biomass PET Ink for all container labels: Uses biomass ink Set box: Uses FCS certified paper *2 Upgrading waste and unnecessary items that would have been thrown away into new products *3 Penetrates into the inside of damaged and hollow hair and repairs it *4 Hydrolyzed pea protein (hair repair ingredient) *5 Damage due to dryness Concept story What’s poppin? Gorgeous and deep sweetness The scent of cherry blossoms and cherries dance It was still a cold morning, and when I opened the window, a strong breeze blew. My body flies through the air and I am taken out into the spring sky. The wind creates a rhythm, and the scent of cherry blossoms and cherries Dancing bouncy. The story picks up speed, and a pleasant floating feeling surrounds me. When I woke up, my heart was pounding in my chest The sweet aftertaste of gorgeous cherry blossoms and juicy cherries remained. You are always ready to meet your new self.
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https://www.youtube.com/watch?v=y0BHX9dUrgc
Product features 1. Original “Sakura & Cherry” double fragrance limited to spring 2025 A deep fragrance with a sweet aftertaste of gorgeous cherry blossoms and juicy cherries. A complete change from the classic fruity-floral scent of the Botanist Spring series, this floral-fruity scent is characterized by gorgeousness, cuteness, and luxury, creating a sense of anticipation for the early arrival of spring and a new life. 2. Contains domestically produced Somei Yoshino fermented extract* that moisturizes and leads to shiny hair and skin Uses Someiyoshino leaves from Nagano or Ibaraki prefecture. In order to protect the world’s precious domestic cherry blossoms, this is a sustainable raw material that uses the leaves that come out when pruning the branches of roadside trees, rather than collecting living cherry blossoms. In addition, for fermentation, we use yellow koji mold, which is used in sake and miso and has supported Japanese food products since ancient times. 3. Contains cherry extract*2 from Yamagata Prefecture, a sustainable raw material, that leads to moist hair and skin The raw material, cherry extract, is from Napoleon, which is primarily used as a pollinator for Sato Nishiki, which is famous for its high-quality cherries. It is a sustainable raw material that utilizes the fruits of pollinated trees, which are often discarded without being shipped. It moisturizes and moisturizes hair that tends to become dry during the change of seasons, making it easier to manage. 4. Contains “Spring Barrier Complex*3” to care for dry and damaged hair and skin that is typical of spring Contains “Spring Barrier Complex*3”, a blend of carefully selected moisturizing ingredients for both hair care and body care. For hair care, a combination of scutellaria root extract, moringa seed extract, maghua root bark extract, and button extract suppresses static electricity in the hair and prevents pollen from adhering to it. In addition, the body care product contains moisturizing ingredients such as chamomile flower extract, dokudami extract, and button extract to protect your skin from dryness. * Aspergillus/Someiyoshino leaf fermented extract (moisturizing ingredient) *2 Western cherry fruit extract
(moisturizing ingredient) *3 [Shampoo, treatment, hair mask] Scutellaria root extract, magwa root bark extract, button extract (all moisturizing ingredients) [Out bath] Moringa seed extract (hair repair ingredient), maghua root bark extract (moisturizing ingredient), button extract ( Moisturizing ingredients) [Body soap] Chamomile flower extract, Dokudami extract, button extract (all moisturizing ingredients)
Sustainability initiatives By switching packaging materials and tackling waste loss, BOTANIST aims to achieve the goals of “SDGs Goal 12: Responsible Production and Consumption,” “SDGs Goal 13: Take concrete measures to combat climate change,” and “SDGs Goal 15: Protecting land abundance.” We will contribute to the achievement of “Deaf”. In addition to using environmentally friendly materials* for the packaging, the ingredients include Yoshino cherry leaves and cherry fruit, which are upcycled raw materials*2 and are unused resources. Someiyoshino leaves are made from the leaves that come out when the branches of street trees are pruned. In addition, we aimed to contribute to local industry by using the fruits of pollinated trees, which are often discarded without being received, as raw materials for cosmetics, and by generating revenue for uses other than food. * [Shampoo, treatment, hair oil, hair milk, hair mist, hair balm, body soap bottles] Uses biomass PET [Ink for all container labels] Uses biomass ink [Set box] Uses FCS certified paper *2 Upgrading waste and unnecessary items that would have been thrown away into new products Product overview ■Botanical Shampoo Treatment Sakura & Cherry Scent (Moist, Smooth, Damage Care) 1,540 yen each (tax included) / Shampoo 460mL/Treatment 460g *Sold only at online store Moist: For cohesive and moist hair Smooth: For smooth, moist hair Damage care: For shiny, smooth hair
https://prcdn.freetls.fastly.net/release_image/12002/720/12002-720-4a9d5a24d27c0b1a2b25ef4a5a049ae2-2914×1222.jpg ■Botanical Hair Mask Deep Damage Repair Balm Sakura & Cherry Scent 1,870 yen (tax included) / 180g *Sold at online stores, drug stores nationwide, and variety shops (excluding some stores) Contains pea protein* to highly repair and moisturize damage caused by hair coloring, perms, etc. The luxurious feel of the balm allows the repair and moisturizing ingredients to remain on the hair surface, allowing the care ingredients to slowly penetrate into the hair.
https://prcdn.freetls.fastly.net/release_image/12002/720/12002-720-1df638afb18361f2fd9a839dd99ab833-2520×2700.jpg * Hydrolyzed pea protein (hair repair ingredient) *2 Damage due to dryness ■Botanical hair oil Sakura & cherry scent (moist) 1,870 yen (tax included) / 80mL *Sold at online stores, drug stores nationwide, and variety shops (excluding some stores) Coat damaged hair with plant-derived hair care ingredients*3 to maintain a well-balanced water and oil content. It leads to naturally moisturized and supple hair.
https://prcdn.freetls.fastly.net/release_image/12002/720/12002-720-72b27ff6023de38ea2fe74e4a24ca98c-1096×2700.jpg *3 Squalane, birch sap, argania spinosa kernel oil, camellia seed oil, jojoba seed oil, sunflower seed oil, Salvia hispanica seed oil (all moisturizing ingredients) / Chimney seed extract (hair repair ingredient) / Yuzu fruit extract, Moringa seed extract (all hair conditioning ingredients) ■Botanical hair milk Sakura & cherry scent (moist) 1,870 yen (tax included) / 80mL *Sold at online stores, drug stores nationwide, and variety shops (excluding some stores) Repairs and moisturizes both the damage holes inside the hair and the cuticle on the hair surface, It leads to supple, moisturized hair that is easy to run through.
https://prcdn.freetls.fastly.net/release_image/12002/720/12002-720-f2dff61402743bba34a631476215f15e-1096×2700.jpg ■Botanical hair mist Sakura & cherry scent 1,540 yen (tax included) / 200mL Contains botanical water*4 to moisturize dry hair, Contains sesame-derived protein*5 to repair and condition damage to the surface of the hair, making it easier to comb.
https://prcdn.freetls.fastly.net/release_image/12002/720/12002-720-1d9bed5bb8f1a256fc9058549547d4e4-1145×2700.jpg *4 Orange flower water, apple fruit water (all moisturizing
ingredients) *5 Hydrolyzed sesame protein PG propylmethylsilanediol (conditioning ingredient) ■Botanical hair balm Sakura & cherry scent 1,650 yen (tax included) / 32g While performing intensive repairs, it is possible to create dynamic, wet styling. This is a multi-use product that can also be used as a hand cream. The color of the balm itself is also available in a light cherry color that is only available this spring.
https://prcdn.freetls.fastly.net/release_image/12002/720/12002-720-2633e4327f3a7363e503523f62010f8c-1955×2700.jpg ■Botanical body soap Sakura & Cherry scent (Moist/Deep Moist) 1,100 yen each (tax included) / 490mL each *Sold at online stores, drug stores nationwide, and variety shops (excluding some stores) Wash while moisturizing and leave your skin smooth and smooth. Contains vegetable squalane*6 that moisturizes your skin every time you wash it. *6 Squalane (emollient ingredient)
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https://prcdn.freetls.fastly.net/release_image/12002/720/12002-720-aa118e4f3c4c48942673973010163364-1099×2700.jpg ■Botanical hair care set Sakura & cherry scent (moist, smooth, damage care) 3,080 yen each (tax included) *Sold at drug stores and variety shops nationwide (excluding some stores)
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https://prcdn.freetls.fastly.net/release_image/12002/720/12002-720-850a984025e17bbfbb120ccdb73a1a82-2040×2700.jpg Release date/distribution ・November 27, 2024 (Wednesday): Official online store , EC Mall ( Rakuten Market , Amazon , Yahoo! Shopping , Qoo10 , ZOZOTOWN etc.) ・Sequentially from Wednesday, November 27, 2024: Variety shops, drug stores (excluding some stores) SNS campaign To commemorate the new release, the “Sakura and Cherry Scent Release Commemoration Campaign” will be held at Official For three days from November 27th (Wednesday) to November 29th (Friday), Official ■Official X “Sakura and cherry scent release commemorative campaign” [Application period] November 13th (Wednesday) 17:00 to November 26th (Tuesday) 23:59 [Present] 20 people will be selected by lottery to receive the following 3-piece set in a special box. ・Botanist Botanical Shampoo Moist Sakura & Cherry Scent ・Botanist Botanical Treatment Moist Sakura & Cherry Scent ・Botanist Botanical Hair Oil Moist Sakura & Cherry Scent ■Official X “Sakura and cherry fragrance 3 consecutive days of daily campaign” First edition Special care set [Application period] November 27th (Wednesday) 12:00-23:59 [Present] The following 3-piece set will be presented to 10 people by lottery. ・Botanist Botanical Shampoo Smooth Sakura & Cherry Scent ・Botanist Botanical Treatment Smooth Sakura & Cherry Scent ・Botanist Botanical Hair Mask Deep Damage Repair Balm Sakura & Cherry Scent Part 2: Hair care set before bed [Application period] November 28th (Thursday) 12:00-23:59 [Present] We will give away the following 2-piece set to 5 people by lottery. ・Botanist Botanical Hair Oil Moist Sakura & Cherry Scent ・Botanist Botanical Hair Milk Moist Sakura & Cherry Scent Part 3 Morning styling set [Application period] November 29th (Friday) 12:00-23:59 [Present] We will give away the following 2-piece set to 5 people by lottery. ・Botanist Botanical Hair Mist Sakura & Cherry Scent ・Botanist Botanical Hair Balm Sakura & Cherry Scent [How to apply] 1) Set X’s account to public and follow the BOTANIST official account (@BOTANIST_01). 2) Complete your application by adding “#SakuraCherryIt’s still a fantasy scent” to each target campaign post and reposting the quote. *Applicants must complete both follow-up and quotation reposting within the application period. BOTANIST BOTANIST=Botanist A botanical lifestyle is about
incorporating the blessings of plants into your life and lifestyle. The botanical lifestyle brand [BOTANIST] was born out of the belief that in today’s world, which is full of things and changes at a dizzying pace, living a simpler and more careful life and living with plants will lead to essential richness. As part of our environmental efforts, we are working with the forest conservation organization More Trees to create diverse forests. Official website:
https://botanistofficial.com/shop/default.aspx Official Instagram: https://www.instagram.com/botanist_official Official X:
https://twitter.com/botanist_01