[Hanshin Umeda Main Store] A permanent store of “MILK STAR”, a new sweets brand that explores the possibilities of milk, is now available in Kansai for the first time!
Hankyu Hanshin Department Store Co., Ltd. Press release: November 13, 2024 [Hanshin Umeda Main Store] A permanent store of “MILK STAR”, a new sweets brand that explores the possibilities of milk, is now available in Kansai for the first time! Two types of sweets exclusive to Hanshin Umeda Main Store are also available!
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https://www.hanshin-dept.jp/hshonten/ HiOLI Co., Ltd. (Setagaya-ku, Tokyo, President: Akira Hiraoka)’s sweets brand “MILK STAR” that explores the possibilities of milk will open its first permanent store in the Kansai region on Wednesday, November 27, 2024 in the Hanshin area. We will open in the Hanshin Food Hall on the 1st basement floor of Umeda Main Store. HiOLI has so far developed sweets brands that pursue deliciousness with a focus on ingredients, such as craft ice cream (R) “HiO ICE CREAM,” craft butter sweets “Butters,” and cheese sweets “Yamano Cheese.” “MILK STAR”, which was born on the occasion of HiOLI’s 5th anniversary, is a sweets brand that explores the possibilities of milk, following butter and cheese. It was created with a focus on “milk,” which is essential for making delicious sweets, and with the desire for people to fully enjoy the uniqueness of milk and by-products produced from milk.
https://prcdn.freetls.fastly.net/release_image/14431/2133/14431-2133-bafe2c5505160b360adb5f289030a406-1028×680.jpg Following the Tokyo Gift Palette’s first permanent store (opened on November 12th), MILK STAR’s first permanent store in the Kansai region will open on November 27th (Wednesday) at the Hanshin Umeda Main Store. In addition to 5 types of milk sweets, including milk madeleines where you can directly enjoy the taste of the ingredients, we will also offer milk pudding and cream puff milk that are exclusive to the second store, Hanshin Umeda Main Store. The moment you eat it, the milky flavor that fills your mouth fills your mouth.It’s a product we’re proud of, packed with care, and will make you think of someone special in your mind, “I want to gift it to that person.”
https://prcdn.freetls.fastly.net/release_image/14431/2133/14431-2133-f14d50fb13685240a322361d230e191a-1028×680.jpg Through our craft sweets brand, we are contributing to the creation of a sustainable environment by bringing out the potential of all dairy products, including by-products generated when manufacturing dairy processed products such as butter and cheese, and creating products that will last for the next generation. Please also pay attention.
https://prcdn.freetls.fastly.net/release_image/14431/2133/14431-2133-1168c32093614a0d3478b70d3d8673da-1378×1904.png NEW MODERN & TIMELESS There is always milk beside delicious sweets. Milk continues to evolve with the times, with not only milk from cows but also plant-based milk now commonplace. And we must not forget the existence of by-products produced during the milk processing process. In order for customers to enjoy the gentleness and strength of milk, we value a manufacturing approach that takes full advantage of the goodness of the ingredients and explores the potential of milk, the source of deliciousness. MILK STAR is a collection of sweets from various genres that connects smiles with milk. We strive to create a brand that is loved for a long time, with classic sweets that somehow feel new, yet still popular over time, functional, beautiful, and sophisticated enough to fit any era. . ■Product lineup (all prices include tax)
https://prcdn.freetls.fastly.net/release_image/14431/2133/14431-2133-44d6f0a796929b24ba111738a10ca922-1028×680.jpg Milk pudding (1 piece) 378 yen *Refrigerated product A milk pudding made with plenty of milk from Biei, Hokkaido, which has a rich but light aftertaste. It has a good texture and you can feel the milkiness. A luxurious pudding that brings out the richness and mellow taste of milk.
https://prcdn.freetls.fastly.net/release_image/14431/2133/14431-2133-6de17db0fd2c85eca2ebc96c7d4a664d-1028×680.jpg Cream puff milk (1 piece) 378 yen *Refrigerated product It has a fluffy texture and plenty of smooth and rich milk cream. You can even feel the milk in the choux pastry, which is made with milk from Biei, Hokkaido, and skim milk powder. This cream puff has a milky feel from both the outside and the inside.
https://prcdn.freetls.fastly.net/release_image/14431/2133/14431-2133-2c29292395fdc7726ab3b789603b77c0-1028×680.jpg Milk Madeleine (4 pieces) 1,296 yen / (8 pieces) 2,592 yen You can feel the sweetness of elegant milk amidst the fluffy and light texture and the rich taste of burnt butter. Honey and lemon add a light scent. Madeleines baked with simple ingredients. ・Lemon madeleine (4 pieces) 1,296 yen ・Milk cookies (5 pieces) 1,080 yen ・Brioche milk cream (1 piece) 432 yen *Refrigerated product ・Rich milk cake (1 piece) 486 yen *Refrigerated product ■Package design commitment
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https://prcdn.freetls.fastly.net/release_image/14431/2133/14431-2133-dd41476b0c2b81c921b16ade4b069711-1028×680.jpg “MILK STAR” is designed with a brand color of blue reminiscent of Scandinavian skies and seas, which was an inspiration when thinking about the brand, so that people can enjoy not only the taste of the sweets, but also the way they look at them and receive them as gifts. We have products that give you a sense of modernity and elegance even from their packaging. [HiOLI Co., Ltd.] HiOLI Co., Ltd. is a craft sweets company founded in April 2018 with the vision of “MAKE HAPPY TIME MORE THAN EVER.” Craft ice cream (R) “HiO ICE CREAM” in April 2019, craft butter sweets “Butters” in April 2020, and cheese sweets “Yama” in November 2022. Started “Nochis”. We manufacture craft sweets using upcycled skim milk powder, which is a byproduct of the butter manufacturing process. A craft sweets company that handles everything from planning to development/manufacturing, valuing three craft approaches: “Focusing on materials,” “Micro-batch manufacturing,” and “Manufacturing that shows the face of the producer.” We also focus on regional revitalization projects through collaboration with farmers and companies across the country.
