30 years since the Great Hanshin-Awaji Earthquake. 45 companies in the prefecture support the idea of connecting the bonds of
reconstruction support A new form of donation HYOGO .1 BOND (Hyogo Point One Bond) The future of Hyogo Prefecture is connected to the future of the disaster-stricken areas. Otsuya Co., Ltd. Press release: November 13, 2024 30 years since the Great Hanshin-Awaji
Earthquake. 45 companies in the prefecture support the idea of connecting the bonds of reconstruction support A new form of donation HYOGO .1 BOND (Hyogo Point One Bond) The future of Hyogo Prefecture is connected to the future of the disaster-stricken areas. The year-end hometown tax season is here! Introducing all the attractive return gifts from Hyogo Prefecture! The third installment of Hyogo’s Gohobi series! We also have carefully selected set items that go beyond the boundaries of cities and towns! HAQTSUYA, whose representative company is Otsuya Co., Ltd., has been entrusted with Hyogo Prefecture’s hometown tax donation “Furusato Hyogo Donation” project since April 2024 under the “Hyogo HAQTSU Project.” Starting this year, with the cooperation of volunteers from businesses that provide return gifts to Hyogo Prefecture, we have launched a new recovery support program, “HYOGO .1 BOND”* (Hyogo Point One Bond), linked to hometown tax payments. Your donations will be used for various projects in Hyogo Prefecture, such as operating children’s cafeterias and supporting businesses, and 0.1% of sales from return gifts from supporting businesses will be donated to disaster-stricken areas. Because Hyogo Prefecture experienced the Great Hanshin-Awaji Earthquake and is disseminating its experience and lessons from the disaster both domestically and internationally, we will also work on a “new form of donation” that leverages the spirit of mutual assistance through hometown tax payments. *[What is “HYOGO .1 BOND” (Hyogo Point One Bond)] Because Hyogo Prefecture experienced the Great Hanshin-Awaji Earthquake, which will mark 30 years since its occurrence on January 17, 2025, we are currently providing support through the Hyogo HAQTSU Project to provide recovery support to businesses that have suffered damage from various natural disasters. We will begin an initiative to recruit gift-giving businesses and donate 0.1% of their sales to disaster-stricken areas. The task name expresses the “bond” that connects Hyogo Prefecture and the disaster area. Furthermore, the unit of this donation is 0.1% (.1) of sales, which is an easy percentage to participate in, with the hope that the “building up of bonds” will be a great support.
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https://prcdn.freetls.fastly.net/release_image/117687/22/117687-22-c5326ac0e034d324eceeb249dde97358-710×329.png HYOGO .1 BOND Comments from supporting businesses Kobe Liquor Sales Co., Ltd. Representative Director and Senior Managing Director Yasuhiro Takada When I heard about “HYOGO .1 BOND,” I thought back to the time of the Great Hanshin-Awaji Earthquake. Approximately 30 years ago, on January 17, 1995, a major earthquake occurred at 5:46 a.m., completely destroying our head office in Higashinada Ward, Kobe City, and causing major damage to the entire Kobe area, including
neighboring buildings. I received it. Looking back, time has passed in the blink of an eye from the time of the earthquake to the present, but I feel that we have been able to overcome the difficulties and get to where we are today thanks to the support we have received both directly and indirectly. I am. Now, my feelings of gratitude are more important than the thoughts of how difficult it was. I’m sure other business operators have the same thoughts, but I hope that through “HYOGO .1 BOND” I can be of some help towards Noto’s recovery. We look forward to your continued support. Junko Iwamoto, Representative Director and President of Tanikatsu Co., Ltd. I heard that a friend of mine was affected by the Great Hanshin-Awaji Earthquake and was able to escape through the fire. I also experienced Typhoon No. 23 in 2004 myself. In an instant, the road was flooded and the area became a muddy swamp. Muddy water seeped into houses, making evacuation difficult and lifelines cut off. I still remember that during the day I was able to function using sunlight, but at night I continued to rely on the light of candles and flashlights. The roof of my company was blown off and it was flooded with water, making me keenly aware of the fear of nature. This year, we have been hit by earthquakes and other disasters since the beginning of the year, and we do not know what will happen when or where. What we can do may be small, but I believe that if we come together, we will become a big force. There is nothing more rewarding than when our actions benefit someone. With this in mind, I would like to cooperate, albeit in a small way. By donating to Hyogo Prefecture, we can support the local community and support reconstruction efforts at the same time. Introducing return gifts for HYOGO .1 BOND! “HYOGO .1 BOND” allows you to
simultaneously support Hyogo Prefecture and support reconstruction throughout the country through hometown tax payments. In Japan, where natural disasters are common, this is a meaningful initiative that expands the circle of recovery support in times of emergency. The number of return gifts eligible for this campaign reached 325 items. This time we will introduce some of them. ■Disaster prevention goods and emergency food sets supervised by disaster prevention specialists, as well as drinks for stockpiling.
https://prcdn.freetls.fastly.net/release_image/117687/22/117687-22-e0371e48c4879ad1b0258811f6fbc20a-800×500.jpg ▶Disaster prevention goods 35 to 90 items Made in Toyooka
(Tanikatsu/Donation amount starting from 76,000 yen) An original bag made by a bag craftsman in Toyooka City, available in 6 colors. Equipped with reflective tape that reflects when light hits some parts in the dark!
https://prcdn.freetls.fastly.net/release_image/117687/22/117687-22-0dcc68503a6f4718d13abbffb7e962dc-800×500.jpg ▶Emergency food set for 3 days 42-54 items Disaster Prevention Made in Hyogo Prefecture (Tanikatsu/Donation amount starting from 64,000 yen) We have succeeded in commercializing preserved foods that are delicious and can be stored for a long time, such as canned Nodoguro seaweed flavored in a tsukudani style.
https://prcdn.freetls.fastly.net/release_image/117687/22/117687-22-ac8cf61e3fd1d3b22cba709edf88e380-800×500.jpg ▶Wanda Kin no Mito can 185g 30 pieces (1 case) (Kobe liquor
sales/donation amount 12,000 yen) Premium low-sugar canned coffee made with 100% high-quality beans, premium espresso blend, and premium aroma.
https://prcdn.freetls.fastly.net/release_image/117687/22/117687-22-ad5bf221b1c5c894560f6aa41715496f-800×500.jpg ▶Asahi Hayao 275ml PET 1 case (24 bottles) / 2 cases (48 bottles) (Kobe Liquor Sales/Donation amount starting from 10,000 yen) By carefully resting freshly harvested tea leaves, the original scent of the tea leaves is born. Guaranteed deliciousness under the supervision of Hokodo Yasuyuki Suda, 10th Dan. ■We also offer gifts and luxury items such as alcohol and sweets, as well as accommodation tickets and other items to use as an opportunity to visit Hyogo Prefecture. Image
URL: https://prcdn.freetls.fastly.net/release_image/117687/22/117687-22-31e2f7af871d587dc7d7f7d281adea3f-800×800.jpg ▶Japanese Spirit Kamitaka Nama Sake Comparison Set (Eigashima Sake Brewery / Donation amount: 16,000 yen) The two types are made with sake rice from Hyogo Prefecture, one with a gentle aroma and sharpness, and the other with a beautiful sweetness made using an unusual manufacturing method. A set of pure rice sake with a refreshing sour taste.
https://prcdn.freetls.fastly.net/release_image/117687/22/117687-22-6a70a457a51470206b118187cdcc10ae-800×800.jpg ▶ Nishimuraya accommodation voucher worth 12,000 yen (Nishimuraya / Donation amount: 40,000 yen) A pure Japanese inn with a history of 160 years, located in Kinosaki Onsen, which opened 1300 years ago. Please heal the fatigue of the year.
https://prcdn.freetls.fastly.net/release_image/117687/22/117687-22-cb2d783a009de0b00895b288a286ff5e-800×800.jpg ▶ Canelé jewelry box [Afternoon Tea BOX 1/2] 30 pieces
(VINSEMBLE/donation amount 20,000 yen) Bite-sized canelés made by Kobe Penheur’s canelé and caramel specialty store are packed in a luxurious wooden box. It is also very popular as a gift for large gatherings such as celebrations and parties. *This is only a partial list of return gifts. All return gifts from supporting businesses handled by Hyogo Prefecture Hometown Tax Donation are eligible for HYOGO.1 BOND. Third edition of Hyogo’s Gohobi series! Carefully selected set items from five countries that go beyond the boundaries of cities and towns are now available! Taking advantage of Hyogo Prefecture’s wide-area nature, we offer the Hyogo HAQTSU Project, which is a combination of carefully selected masterpieces from the five regions of Settsu, Harima, Tajima, Tanba, and Awaji, to suit a variety of lifestyle situations. We are releasing a new selection of specialty products proposed by. Even those who were previously forced to pay hometown tax in multiple installments for each municipality can now enjoy popular products from two or more municipalities within the prefecture with just one click in Hyogo Prefecture. Introducing a wide variety of set items unique to Hyogo Prefecture. ▶Hyogo no Gohobi Western breakfast set Bread x spread x coffee (Pain for You, Monsieur, Okada Coffee Store/Donation amount 47,000 yen) A complete breakfast set that includes bread from a popular bakery in Nishinomiya (Settsu) that uses ingredients from Hyogo Prefecture, almond butter from Himeji (Harima), and Blue Mountain coffee beans roasted in Miki (Harima). .
https://prcdn.freetls.fastly.net/release_image/117687/22/117687-22-1282aeb737ca5479ecd2c0f36ac3fbd5-800×500.jpg Brought to you by Bread For You “Daddys Bakery” popular bread assortment set is an assortment of eight types of bread, including the recommended “Isshaku and Nisun Bread,” which is made with wheat grown at the company’s own farm in Hyogo Prefecture, and “Onion Curry Bread,” which contains lots of onions from Awaji Island. Almond toast, which is spread on bread and then baked, is a morning staple for Himeji residents. Monsieur “Homemade Almond Butter” We make each item by hand with all our heart. Okada Coffee Store’s “Blue Mountain NO.1 Blue Baron Farm” is a No. 1 grade and farm-designated gem. ▶Hyogo no Gohobi Japanese breakfast set Egg x seaweed x miso x rice (Miki Verde, Green Wind, Fujihashi Shoten, Rokko Miso Factory/Donation amount: 42,000 yen) Set includes eggs from Himeji (Harima) selected as the best in Japan, miso from a long-established miso shop in Ashiya (Settsu), high-quality seaweed from Akashi (Harima) seasoned with seafood from the Sea of Japan (Tajima), and Koshihikari rice from Miki (Harima). A luxurious breakfast set.
https://prcdn.freetls.fastly.net/release_image/117687/22/117687-22-977813418b8854ef326f1dc887efe67a-800×500.jpg Won the “Tamago Kake Gohan Festival” three times in a row and was inducted into the first Hall of Fame Fujisaki Shoten’s premium egg “Yumeou”. High-grade seaweed from the Seto Inland Sea is seasoned with “Koji Fish Sauce,” a fish sauce made from Kasumi crab, sweet shrimp, and black-throat fish caught in Tajima, off the San’in coast of the Sea of Japan. “First harvest of old seaweed”. Handmade Aji (Amashio) miso is made with carefully treated koji and slowly aged in a warehouse in Ashiya, and has a rich flavor that goes well with miso soup with any toppings. White miso often used in zoni “Rokko miso” Assortment. The staple food to be enjoyed together with the luxurious Japanese breakfast set is “Koshihikari from Miki City” is. ▶Hyogo no Gohobi Tea Time Set Tea x sweets (Fine-K, Devin/Donation amount: 24,000 yen) Enjoy an elegant afternoon with a set of tea from Kobe (Settsu), the center of Western culture in Hyogo Prefecture, and a butter sandwich made in Yabu City (Tajima), a village with no convenience stores, vending machines, or even traffic lights, while feeling the seasons. Tea time set.
https://prcdn.freetls.fastly.net/release_image/117687/22/117687-22-3aa25f40170ffe127abe754d85f63235-800×500.jpg Looks beautiful T.ACCORD’s “Flower Tea Set” is a set of two types of black tea, one with the enchanting taste of roses and the other with the gorgeous aroma and taste of the tropics. Devin’s “Butter Sand” This is a strawberry butter sandwich that looks cute and uses raspberry for a sour accent. A luxurious pistachio butter sandwich made with pistachios from Bronte, Italy for the cream inside and the texture on the outside. A set of three types, including a raisin butter sandwich made with raisins soaked in brandy. Exhibited one after another from popular manufacturers in Kansai! First appearance in hometown tax donation Manufacturers that sell products that are popular in the Kansai region are participating one after another as providers of hometown tax return gifts for Hyogo Prefecture. We thank you for your cooperation in listing this item because we want to contribute to the revitalization of the local Hyogo area. Here, we will introduce special items that can only be obtained through Hyogo Prefecture hometown tax donations, as well as return gifts for the first time. ▶Kyoshinsha Maki Farm 400g x 6 pieces (Kyoshinsha Maki Farm/Donation amount: 8,000 yen)
https://prcdn.freetls.fastly.net/release_image/117687/22/117687-22-3d367a7256b4b254601d19c296d0805b-1234×1216.jpg “It’s like cream cheese”, “deliciousness that confuses your brain”, and “spreadable yogurt” are the talk of the town on SNS! “Rich the yogurt” is a sweet-tasting yogurt that is as rich and chewy as cream cheese and has a gentle sweetness. ▶Rokko Butter (QBB) Assortment set of popular products 7 to 24 items (Kobe Liquor Sales/Donation amount starting from 5,000 yen)
https://prcdn.freetls.fastly.net/release_image/117687/22/117687-22-d8da897ab41e5bec9c22fb9a7106530a-800×500.jpg We have prepared an assortment set of popular products at QBB. It is also chosen by cheese lovers and families with small children. ▶6 to 10 choux a la glacé, popular in Nankinmachi, Kobe (Luban en
Pluse/donation amount starting from 8,000 yen)
https://prcdn.freetls.fastly.net/release_image/117687/22/117687-22-b13609d031afb5ad81fdbefbcb97c9df-800×500.jpg This is a long-awaited return gift from “Estroyal” located in Kobe’s Chinatown “Nankinmachi”. You can enjoy the simple, nostalgic, and gentle taste of our carefully selected ingredients. Please enjoy it in various situations such as tea time, dessert, and various events. ■Overview of “Hyogo HAQTSU Project”
https://prcdn.freetls.fastly.net/release_image/117687/22/117687-22-90f79db64e7c95d6f1bd7cfe9d5408b6-3580×2552.jpg The “Hyogo HAQTSU Project” is a joint consortium of four companies: HAQTSUYA (Otsuya/Hakuhodo), Hakuhodo Products, and Asahi Shimbun, which started in April 2024 and is entrusted with the “Furusato Hyogo Donation” project. As part of our branding strategy, we set the keyword “Hyogo is Japan’s treasure trove.” Hyogo Prefecture is called “a microcosm of Japan,” and the word “treasure trove” means that Japan’s “good places,” “good things,” and “good tastes” are condensed, and it is packed with charm and has everything. It is expressed as. In addition, Hyogo Prefecture is made up of five unique regions: Settsu, Harima, Tajima, Tanba, and Awaji, and these five regions are considered to be the “Five Treasure Houses,” and we will explore the charms of each area. We are working on developing gift items. ■About HAQTSUYA Hakuhodo and OTSUYA. What was born by promoting “Q” between the two companies was the hometown tax donation
intermediary business. This is “HAQTSUYA”, which discovers the hidden values of each region. By leveraging Hakuhodo’s ability to solve social issues and network power, and Otsuya’s knowledge and know-how regarding hometown tax payments, we can explore what is the appeal of the region. How can we maximize it? Our team will work together to pursue these questions. ■Contact information for press inquiries regarding this matter HAQTSU Project Secretariat (Otsu Indoor Co., Ltd.) (In charge: Hata, Imamoto) *Weekdays: 09:30-17:30 Saturdays, Sundays, and holidays: Closed E-mail: haqtsuya@hakuhodo.co.jp