GN Hearing Japan Co., Ltd. Event Report Experience the new possibilities of hearing aids! GN Hearing Japan e xhibits at “Age-Well Festival”

[GN Hearing Japan Co., Ltd.] [Event Report] Experience the new possibilities of hearing aids! GN Hearing Japan exhibits at “Age-Well Festival” ​
GN Hearing Japan Co., Ltd. Press release: November 13, 2024 [Event Report] Experience the new possibilities of hearing aids! GN Hearing Japan exhibits at “Age-Well Festival” ~Voices of surprise at the evolution of design and sound quality at one of Japan’s largest senior events attended by over 10,000 people~
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GN Hearing Japan Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture, Representative Director and President Martin Armstrong), the Japanese subsidiary of GN (Headquarters: Denmark), a hearing aid manufacturer with one of the world’s top market shares, will open its doors on Friday, October 18, 2024. We exhibited at “Age-Well Festival,” one of the largest events for seniors in Japan, held at Futakotamagawa Rise on Saturday the 19th. ■Providing new awareness about hearing aids The GN Hearing Japan booth provides a place where visitors can easily learn about and experience hearing aids, including exhibiting the latest ReSound hearing aids, checking ear age using an iPad, and experiencing the sounds of actual hearing aids. We have created an opportunity for people who have begun to notice subtle changes in their hearing, such as “I don’t have a hearing loss, but it’s somehow difficult to hear,” to deepen their understanding of hearing aids. ■Voices of surprise at the hearing experience with the latest technology At the booth, in addition to programs that simply make hearing aids louder, there will also be demos where you can experience the latest hearing aid technology, including a “Front Focus” feature that makes conversations clearer in noisy environments, and a feature that delivers TV audio directly to your hearing aids. carried out. We received positive comments from visitors, such as “I was surprised at how clear the sound was” and “Easy to hear even with noise.” ■Changes in awareness about hearing aids Many visitors in their 60s to 80s said things like, “I thought hearing aids would be noticeable, but they’re actually small and unnoticeable,” and “It feels like wearing earrings.” The result was that it was overturned. Furthermore, the previous negative impressions such as “I can hear a lot of noise” and “My ears feel pressured” have changed
significantly to comments such as “The sound is clear” and “It’s easy to hear conversations even in the presence of noise.” This was an opportunity to experience the advances in modern hearing aid technology in terms of both design and sound quality. Voices from ReSound booth participants ・Woman in her 80s “I thought hearing aids were a pain. But when I actually looked at them, I realized that they were inconspicuous and small.” ・Woman in her 60s “I thought hearing aids made a lot of noise. I thought they made unpleasant sounds (howling and noise), and I thought they put pressure on my ears. But when I actually heard hearing aids… When I tried it out, I thought the sound was clear.Also, since the hearing aid is small, it feels like I’m wearing earrings.” ・Male in his 60s “I had the impression that people who wear hearing aids don’t want people to know that they wear hearing aids, and that people who wear hearing aids have a disability.However, after experiencing it, I realized that they are actually inconspicuous, can be hidden by hair, and are fashionable.” That’s good.”
https://prcdn.freetls.fastly.net/release_image/45184/29/45184-29-b7abbffea3bbf58b30e54e61d2a5569d-562×750.jpg A man in his 60s experiencing the “Front Focus” function This event was an opportunity for many people to gain a new understanding of hearing aids and experience the potential of the latest technology to support active senior living. Please refer to our website for product details. URL: https://www.resound.com/ja-jp/ ■ Age-Well Festival event overview Date: Friday, October 18, 2024, Saturday, October 19, 2024 10:00-17:00 Venue: Futakotamagawa Rise Galleria Address: 2-21-1 Tamagawa, Setagaya-ku, Tokyo 158-0094 Futakotamagawa Rise Exhibit content: The latest products and services to realize an Age-Well super-aging society Special site:
https://conf2024.agewelljapan.com/fes_top Sponsor: Age-Well Design Lab (AgeWellJapan Co., Ltd.) About GN GN is a leading company in intelligent hearing, audio, video and gaming solutions. Inspired by people and driven by innovation, we deliver technology that improves hearing and vision. It provides a great experience for audio and gaming enthusiasts while helping people with hearing loss overcome real-world challenges and improve communication and collaboration in business. GN was founded over 150 years ago with a vision to connect the world. Today, backed by our strong heritage and with our unique expertise and the broadest portfolio of products and services in history, GN is in touch with more people’s lives than ever before, bringing the things that matter to them closer to home. I’m making it a thing. We sell solutions in 100 countries under the Jabra, ReSound, SteelSeries, Beltone, Interton, BlueParrott, Danavox and FalCom brands. Founded in 1869, GN Group has more than 7,000 employees and is listed on Nasdaq Copenhagen (GN.CO). About ReSound As the GN Group’s hearing aid brand, ReSound puts our customers first and is one of the first to develop innovative technology. We provide advanced hearing aids that are tailored to our customers’ lifestyles and needs, combining GN’s unique expertise, and deliver natural-sounding “organic hearing” based on user-centered thinking. We aim to enrich people’s lives not only by providing a “natural hearing experience” that is close to the natural hearing of the ear, but also by providing a “natural feeling to wear” hearing aids, and a “natural feel to use” that increases convenience. About GN Hearing Japan We import, manufacture, wholesale sell, and provide repair services for the ReSound brand of hearing aids that have received medical device certification in Japan.