[Life Create] A new type of protein that you can drink in small quantities! Launch of “&fit protein water”, a new habit for women’s health and beauty Image
URL: Life Create Press release: November 13, 2024 A new type of protein that you can drink in large quantities! New habit for women’s health and beauty “&fit protein water” launched ~Refresh yourself while charging your protein! 11/12 (Tue) New release from LIFE CREATE Co., Ltd.’s original brand “&fit”! ～ On November 12, 2024, LIFE CREATE Co., Ltd. (Headquarters: Chuo-ku, Sapporo, Hokkaido, Representative Director: Ayaka Maekawa), which operates a fitness boutique studio exclusively for women, announced the launch of protein drinks from its original brand “&fit”. “&fit protein water” will be released. This product is a light and easy-to-drink water-type protein that can be purchased at loIve, pilates K, Surf Fit, and REDY’S GYM stores nationwide. We propose a new healthy habit that is easy to incorporate into your training and daily life, and allows you to recharge your protein while staying refreshed and low in calories.
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https://www.youtube.com/watch?v=Av1-ftZKwis To commemorate the release, in November and December, we are planning to hold a customer-participatory “Drink Protein Campaign” and a “Tokutoku Plan Campaign” that will give you even more savings with regular purchases. Please take this opportunity to try it.
https://be-lifecreate.com/news/post/495/
https://prcdn.freetls.fastly.net/release_image/20775/156/20775-156-5642cbe4dab3113746efe142296bf343-595×841.png We are running a special campaign where you can save money on regular purchases! Product features “&fit protein water” is low in calories with 42 kcal and has no fat. Contains BCAA, which supports diet and muscle care, and is expected to suppress muscle breakdown and enhance training effects. Unique digestion regulation technology allows for efficient absorption of BCAA and protein, allowing you to hydrate and nourish at the same time during training. It has a refreshing sports drink flavor and is perfect for hydrating between workouts or on a daily basis. Why modern women need protein According to the Ministry of Health, Labor and Welfare’s Dietary Intake Standards for Japanese (2020 Edition), women (18 years and older) are recommended to consume 50g of protein per day. Protein is an important nutrient that makes up bones, muscles, skin, hair, and nails, and a lack of protein can lead to physical problems such as hair and skin problems, getting cold, and weakened immunity. Also, since protein cannot be absorbed in large amounts at once, it is said that adding protein to your daily diet and supplementing the deficiency with protein is effective for maintaining basal metabolism, immunity, and recovering from fatigue. In recent years, with the rise in health consciousness, the necessity of protein has become widely known, and many women who are interested in health and beauty are incorporating protein into their diets. The newly released “&fit protein water” is an easy-to-carry plastic bottle type, and can be used not only for training, but also when commuting to work in the morning, at the office during work breaks, when relaxing at home, and at popular saunas and other places. You can replenish protein on a daily basis regardless of the occasion. A protein drink that is a strong ally for busy modern women. What is [BCAA]? • Amino acids that are abundant in muscle • It works to increase the amount of protein in the body • Used as an energy source during exercise Of the nine essential amino acids that humans must ingest, three are deeply involved in muscle energy metabolism and synthesis: valine, leucine, and isoleucine. Because they have a branched structure, they are called branched chain amino acids (BCAA). Muscle decomposition progresses during exercise, but ingesting BCAA is said to suppress this decomposition after exercise and increase the amount of muscle protein produced. It also reduces muscle pain and muscle damage and supports training effectively and efficiently. This place is amazing! “&fit protein water” allows you to ingest BCAA and protein at the same time! BCAA and protein are digested at different speeds, so BCAA is usually taken during exercise and protein is taken after exercise. However, “&fit protein water” was developed to efficiently absorb BCAA and protein at the same time using technology that adjusts the rate of digestion. In addition, many women say that powdered protein is difficult to drink during exercise, so we made it easier to drink by making it a water-type protein with a sports drink flavor so that you can easily replenish fluids and necessary nutrients during exercise. I was aiming for protein.
https://prcdn.freetls.fastly.net/release_image/20775/156/20775-156-8bc302c482e8ad5ba6b1e2d48cf2c022-1221×1011.png 5 nutrients of “&fit protein water” Product overview Release date: November 12, 2024 Sales locations: loIve, Pilates K, Surf fit, all REDY’S GYM stores Capacity: 500ml Sales price: 378 yen (tax included) Features • Convenient plastic bottle type • Hydration and nutrition can be provided at the same time • Low in calories and fat-free, ideal for exercise support • Sports drink flavor What is “&fit”? Image
URL: https://prcdn.freetls.fastly.net/release_image/20775/156/20775-156-412648d2270c5ef1a64906f0bd17a45f-312×136.png It doesn’t end with fitness. New fitness habits for women who want to be themselves and look beautiful. “&fit” is an original brand of LIFE CREATE, which develops health and beauty supplements, supplements, and exercise goods that can add extra to your regular exercise routine. It was born out of the desire to support the beauty and health of our customers outside of the studio. You can get the best results by combining it with a lesson, you can take in related beauty ingredients at the same time, and if you have any questions, you can always consult the instructor who you always see. We develop products that are easy for women to continue using, not only in terms of product quality but also in various other factors. Please try our products that can be added to your daily exercise, created only by LIFE CREATE, which has continued to focus on women’s beauty and health through fitness. LIFE CREATE Co., Ltd. Company Profile With the slogan “Let’s love life.”, we operate 126 women-only fitness boutique studios across 4 brands (as of the end of October 2024). The ratio of women among the approximately 700 employees is 99%, and the company won first place in the Forbes Woman Award 2021 (300 or more, less than 1000 employees), which is given to companies where women are active. We aim to realize the well-being of Japanese women through multifaceted wellness services that support beauty and health. https://be-lifecreate.com/
