Calbee Co., Ltd. The 7th product co-created by the Kata-age Potato Support Club and the Kata-age Potato Production Team* is the first product co-created by the Kata-age Potato Support Club, which is the first product co-created by the Kata-age Pota

Calbee Co., Ltd. press release (2024.11.13) Calbee Co., Ltd. “Kataage Potato Support Club” x “Kataage Potato” production team ” Pre-sale at convenience stores nationwide from Monday, November 18, 2024 Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Makoto Ebara) is launching the 7th product co-created with fans from Kataage Potato, a popular potato chip with a firm texture that says, “The more you chew, the better it tastes!” ‘s “Kataage Potato Yuzu Flavored Sea Bream Dashi Flavor” will be released for a limited time at convenience stores nationwide from Monday, November 18, 2024. At stores other than convenience stores, it will be on sale for a limited time from Monday, November 25, 2024 (scheduled to end in late March 2025). *A team made up of members who manufacture “Kataage Potato” at a factory.
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[Development history] “Kataage Potato” is a potato chip developed by inheriting the traditional kamaage method that was invented in the United States in the mid-19th century. It first appeared in Hokkaido on November 8, 1993, and the sales area gradually expanded. It is a long-selling brand that was launched nationwide in 2005 and has been on the market for over 30 years. It is loved by many people as a product that is made by frying thickly sliced ​​potatoes slowly and carefully, giving it a firm texture and the more you chew, the more you can enjoy the potato flavor. In addition to standard products such as “Usushio Flavor,” “Black Pepper,” and “Yaki Nori Flavor,” we have also developed a variety of limited-time flavors. This is the 7th co-created product, and the members of the Kataage Potato fan site “Kataage Potato Support Club” (hereinafter referred to as “Support Department”) and the “Kataage Potato” production team (hereinafter referred to as “Manufacturing Team”) This was my first time
co-creating. During development, the manufacturing team and I first decided on the flavor theme as “a taste that is a reward for adults.” We are looking for ideas for “adult reward flavors” from support team members. After narrowing down the production team and flavor ideas, the support section held a final vote. As a result, we decided on “Tai Dashi Flavor”. We tasted it at the cheering club’s fan meeting and decided that the secret ingredient was yuzu. Furthermore, three package designs were created based on the illustrations created by the support staff. The package design was decided through a final vote. “Kataage Potato Yuzu Flavored Sea Bream Dashi Flavor” is a “reward flavor for adults” that fans want to try, and is based on an elegant sea bream soup base with the scent of yuzu. Based on the feedback received during the tasting, “I want to taste the sea bream soup first and then the yuzu in the aftertaste” (partial excerpt), we have made improvements so that you can taste the yuzu in the latter half. It has been created with an elegant taste that is filled with the care of the support staff and production team. This is a product that will be enjoyed by not only those who like “Kataage Potatoes” but also by customers who are looking for a “adult reward taste.”
https://prcdn.freetls.fastly.net/release_image/30525/1449/30525-1449-d3b62478527dd22aeee8bcea06fa11e3-1080×1350.jpg [Product Features] ●“Kataage Potato Yuzu Flavored Sea Bream Dashi Flavor” is a product co-created by the support department and manufacturing team and endorsed by fans, the manufacturing team, and Mr. Koshiro Matsumoto, the support department manager. ●We selected “Tai Dashi Flavor”, which is the most popular among the support club, as a “reward flavor for adults”. Enjoy the elegant flavor of sea bream, and finish with the flavor of yuzu for an adult taste. ●The package is based on a pink color inspired by sea bream, with a blue wave pattern reminiscent of the sea and images of sea bream and yuzu to emphasize the taste of the ingredients. It is a carefully designed design with a belt marking it so that you can tell at a glance that it is a co-created product. [About the support department co-created products] The Kataage Potato Support Club has been working with members to develop one product each year since 2018 as a members-only project. Including this time’s “Yuzu Flavored Sea Bream Dashi Flavor”, there are a total of 7 products (“Yuzu Salt Lemon Flavor”, “Shrimp Shio Flavor”, “Plum Bonito Flavor”, “Roasted Scallop Flavor”, “Green Perilla Mentaiko Flavor”) , the ultimate dashi flavor).
https://prcdn.freetls.fastly.net/release_image/30525/1449/30525-1449-7e4fd484e4158ca2874d026199e39f7f-685×622.jpg ▲Co-created products released so far We will continue to work with our fans to develop products that meet their diverse needs and
expectations.
https://prcdn.freetls.fastly.net/release_image/30525/1449/30525-1449-6ba5596bb024722c189671e56dd1822e-397×412.jpg 1. The support department and production team decided on the flavor theme as “adult reward flavor” [First of the year! ] 2. The support department is looking for flavor ideas for “adult reward flavors” 3. The support department and production team narrow down the flavor ideas [First of the year! ] 4. The flavor idea was decided to be “Tai Dashi Flavor” in the final vote of the support club. 5. At the cheering club fan meeting, the secret ingredient was decided to be yuzu. 6. Create a package design based on illustrations created by support team members 7. Package design will be determined by a final vote of the support team Image
URL: https://prcdn.freetls.fastly.net/release_image/30525/1449/30525-1449-45f6cd23a1c16f34f32a7ba4e6d80006-3900×2925.jpg ●I thought it was an interesting project. I’m glad that I was able to be a little involved and that the product will actually be released. I would be happy if I could share with you how much the whole family enjoyed it while chatting with each other. Thank you very much for your valuable experience. ●I’m impressed by how amazing it is to create a product based on everyone’s opinions. Calbee, which is doing this kind of work, and I would like to ask you to approve it.
https://prcdn.freetls.fastly.net/release_image/30525/1449/30525-1449-86c74bff7564d8bce689d7ca3a913eca-2105×2700.jpg Thank you to everyone who participated. There is something about the products that we have been involved with that cannot be expressed in words. I’m really happy about it, and once it’s released, I’ll be promoting it to everyone at work, friends, and relatives. ●I think it’s a rare and valuable experience to be able to be a part of creating something new based on something you like. In the future, I would be happy if we could create a new experience where we can decide on even the smallest details together, such as using two-choice options and easy-to-answer surveys. [Product overview] Product name Kata-age potato with yuzu-flavored sea bream soup stock flavor Contents 60g price Open (estimated price around 190 yen including tax) release date/ Sales area Monday, November 18, 2024 / Convenience stores nationwide Monday, November 25, 2024 / Other than convenience stores nationwide *The actual release date may be delayed depending on the retailer. *Depending on the store, the product may not be available or may be sold out and discontinued. Behind-the-scenes story behind the development of “Kataage Potato”: https://note.calbee.jp/n/n45dd17e9ca19 “Kataage Potato Support Club” website: https://kataage-ouenbu.calbee.jp/page/info