[VENEX Co., Ltd.] The birth of VENEX that can be painted and VENEX that can be soaked. “VITALISE” series, a gel/bath salt containing the original platinum-based material used in recovery wear, will be released from Thursday, November 14, 2024
Benex Co., Ltd. Press release: November 13, 2024 The birth of VENEX that can be painted and VENEX that can be soaked. “VITALISE” series, a gel/bath salt containing the original platinum-based material used in recovery wear, will be released from November 14, 2024 (Thursday)
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https://store.venex-j.co.jp/lp/gel_bath/ *Scheduled to be released at 14:00 on Thursday, November 14, 2024 • New daily care item “VITALISE” series from recovery wear company Benex Benex, which has been providing “recovery wear” exclusively for rest, is newly proposing a new proposal that combines “VITAL”, which means life and vitality, and “RISE”, which means to increase or enhance, to invigorate each day through rest. The new product “VITALISE” series was developed with the hope that it would lead to increased vitality for spending time. There are two types: “VITALISE GEL”, which is applied to the skin after a bath or during a massage, and “VITALISE BATH”, a bath salt recommended when you are concerned about your body getting cold or feeling tired. Both products contain the platinum-based mineral material DPV576 (PHT fiber-containing ingredient) used in Benex Recovery Wear, and we pay close attention to other ingredients to create products that our customers can use with confidence. Developed. • Development background The “VITALISE” series develops,
manufactures, and sells recovery wear that supports high-quality rest just by wearing it, and has been chosen by a wide range of customers, including athletes, business people, housewives, and househusbands. This is the first product other than clothing. In recent years, due to the diversification of lifestyles, the term “Taipa (time
performance)” has come into widespread use, showing that people tend to stay active and multitask. Even if it seems efficient, the accumulation of these efforts can lead to not only physical fatigue but also mental fatigue, and in fact, 80% of modern people suffer from fatigue (*1). It is precisely because of these modern times that we have been promoting products called “recovery wear” and promoting awareness of rest studies (*2), creating and proposing opportunities for people to find the “way of rest” that is suitable for them. Ta. With the launch of this new product, we believe that by increasing the number of choices in addition to what you can wear, we will be able to better fit our customers’ lifestyles and respond to a wide range of needs. After taking a bath in “VITALISE BATH”, get a massage with “VITALISE GEL”, and sleep wearing recovery wear. We hope that our products will be a source of comfort somewhere in the lives of people who work hard every day, and that they will be a source of vitality. As we celebrate our 20th anniversary in 2025, we will develop and release this product as a first step in supporting not only recovery wear but also total rest. In the future, we will continue to carry out further educational activities on “rest”, develop products and services, and make new proposals so that everyone can enjoy a full of energy every day. *1 Reference: Announcement of “Situation of Fatigue in Japan 2024” based on a survey of 100,000 people nationwide. 71.62 million people are “tired,” and fatigue among people in their 30s is even more serious ~ “Recovery (rest and anti-fatigue) white paper 2024 report ” Vol.1~, Japan Recovery Association *2 “Rest Studies” is a study that is necessary and useful for correctly understanding and putting into practice “rest,” which is an element of maintaining health along with nutrition and exercise. (VENEX Recovery Lab Magazine “Mr. Katano, what is rest studies?” Excerpt from
https://www.venex-j.co.jp/recovery_lab_magazine/rest/detail/221130.html ) [Product overview] 〈VITALISE GEL〉 This gel contains multiple types of platinum-based original ingredients, “DPV576* (PHT
fiber-containing ingredient),” which is also used in Benex Recovery Wear. By using it after taking a bath, during a massage, or when you want to take care of your body, you will receive a higher quality relaxing time. * Colloidal diamond, platinum (skin conditioning ingredients)
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https://prcdn.freetls.fastly.net/release_image/65392/220/65392-220-87dfea73c0b09e33b67090f0e059edee-506×506.png ◆Release date: November 14, 2024 (Thursday) ~ ◆Contents: 40g ◆Price: 3,740 yen (tax included) ◆Sales store: Recovery Lab Nihonbashi Isetan Shinjuku store main building 5th floor, Takashimaya Yokohama store 5th floor, JR Nagoya Takashimaya 9th floor, Isetan Tachikawa store 6th floor VENEX official online store, VENEX official Rakuten market store, Amazon ◆Product inquiries: Benex Customer Service 046-200-9288 ◆Features: 1. VENEX original ingredient “DPV576*1 (PHT fiber containing ingredient)” Multiple types of platinum-based mineral raw materials used in recovery wear. Processed into nano size using a special manufacturing method 2. 11 types of plant extracts and 10 types of essential oil A blend of extracts and oils extracted from plants using Benex’s unique formula. The scent that creates a luxurious relaxing time brings out comfort 3. Organic sulfur *2 Sulfur is an important component in making up proteins. A smooth, odorless, white mineral powder extracted from trees 4. Deep ocean water *3 Mineral-rich water used in thalassotherapy pumped from the coast of Kumejima, Okinawa Prefecture. We were particular about water, which has the highest proportion in making gel *1: Colloidal diamond, platinum (skin conditioning ingredient), *2: Dimethyl sulfone (skin conditioning ingredient), *3: Moisturizing ingredient ◆How to use: 1. Easy self-check of your body (check the current state of your body by moving your neck from side to side, bending forward and backward, etc.) 2. Apply “Vitalize Gel” to the areas of concern (the approximate amount is about 1 to 3 pearls. Adjust according to the area to be applied) 3. Carefully massage along the muscle flow (because it is gel-like, it spreads well and is highly permeable (to the stratum corneum)) 4. Breathe deeply and stretch while feeling the relaxing scent 5. Self-check again (move your body as in 1. and check the changes before and after massage and stretching) 〈VITALISE BATH〉 This is a bath salt containing multiple types of original platinum-based ingredients, “DPV576*1 (PHT fiber-containing ingredient),” which is also used in Benex Recovery Wear. Pursue amazing warmth by relaxingly soaking in lukewarm water in a molecular hydrogen*2 x platinum concentrated bath. Use it twice a week for a special recovery bath time when you want to refresh after a busy day. *1: Colloidal diamond, platinum (skin conditioning ingredients) *2: Moisturizing ingredients
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https://prcdn.freetls.fastly.net/release_image/65392/220/65392-220-f47c4d437c47b90e2a5beab6977cff02-1491×1491.jpg ◆Release date: November 14, 2024 (Thursday) ~ ◆Contents: 40g/1 tablet ◆Price: 1 tablet 550 yen (tax included), 8 tablets 3,740 yen (tax included) ◆Sales store: Recovery Lab Nihonbashi Isetan Shinjuku store main building 5th floor, Takashimaya Yokohama store 5th floor, JR Nagoya Takashimaya 9th floor, Isetan Tachikawa store 6th floor VENEX official online store, VENEX official Rakuten market store, Amazon ◆Product inquiries: Benex Customer Service 046-200-9288 ◆Features: 1. VENEX original ingredient “DPV576*1 (PHT fiber containing ingredient)” Multiple types of platinum-based mineral raw materials used in recovery wear. Processed into nano size using a special manufacturing method 2. Molecular hydrogen carrier “magnesium hydride*2” A next-generation hydrogen storage agent that is lightweight and can store hydrogen stably. By reacting with water, it generates twice as much hydrogen as the stored hydrogen. Hydrogen generated in water is immediately released into the atmosphere, but by using a special manufacturing method, it can remain in water for a long time. The dissolved hydrogen in this product remains firmly in the water even after 12 hours. 3. Pursuing warmth We recommend taking a relaxing bath in lukewarm water that contains plenty of molecular hydrogen *1: Colloidal diamond, platinum (skin conditioning ingredient), *2: Hydrogenated Mg (hydrogen generator) ◆How to use: 1. Fill the bathtub with lukewarm water between 37℃ and 40℃ 2. Add 1 tablet of “VITALISE BATH” to hot water 3. Once “VITALISE BATH” has completely dissolved, take a bath for about 20 minutes. We recommend a full body bath where you soak up to your shoulders 4. Drink enough water after bathing • Our efforts based on rest science Using the coined word “recoveru” which means “rest (recovery)” as a keyword, our company aims to change the conventional way of thinking that people tended to feel guilty about “resting” and the “older generation’s common sense of rest”. Announced “9 Declarations that will change the common sense of rest”, which is revamped as the “new common sense of rest”. We are working to communicate various “relaxation” solutions that suit each individual’s lifestyle.
https://prcdn.freetls.fastly.net/release_image/65392/220/65392-220-8f0be7aa7e780e6b6db7e164a19ed034-1280×720.jpg • [About Benex] Among the three major elements for health: exercise, nutrition, and rest, we focus on rest, which is necessary to improve performance. We develop, manufacture, and sell recovery support products, including our main product “Recovery Wear” for use during rest, as well as conduct research, educational activities, services, and development related to recovery. The company was founded as a nursing care product manufacturer that developed and sold “bedsore prevention mattresses.” Currently, we are developing products related to recovery based on rest science. Based on the concept of “maximizing the self-healing power inherent in humans,” “Recovery Wear” was created through an industry-academia-public collaboration project with Tokai University, Kanagawa Prefecture, and our company, and is based on evidence (scientific basis). Developed with an emphasis on certification and safety, and since its release in February 2010 as “wear for rest”, it has been used by many people, including athletes on the Japanese national team and sports professionals, to help recover from fatigue and sleep soundly. I am. Currently, we have a wide range of products and sell them at major department stores and online shops nationwide. It has become a hit product with cumulative sales of 1.9 million pieces in the series (as of early October 2024).
https://prcdn.freetls.fastly.net/release_image/65392/220/65392-220-f187977dc9f406ba685dc39643ee0cf6-720×832.jpg [Overview of Benex Co., Ltd.] Corporate name: Benex Co., Ltd. Representative: Taichi Nakamura, Representative Director Address: 4th floor, Asaoka Building, 4-4-13 Nakamachi, Atsugi City, Kanagawa 243-0018 Phone: 046-200-9288 Established: September 30, 2005 Business details: Development, manufacturing, and sales of recovery support products Research, awareness activities, services, development, etc. related to recovery Homepage: https://www.venex-j.co.jp/ Benex is an official partner of “JAPAN BASE”.
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