“Men’s Beauty Festival 2024” is a large-scale experiential event where you can learn about and enjoy men’s beauty

“Men’s Beauty Festival 2024”, a large-scale experiential event where you can learn about and enjoy men’s beauty ​ Mazeru Share Co., Ltd. Press release: November 13, 2024 “Men’s Beauty Festival 2024” is a large-scale experiential event where you can learn about and enjoy men’s beauty More than 700 people visited over two days, closing with great success An event where you can enjoy men’s beauty exhibitions and makeup lessons held by Mazeru Share Co., Ltd. (location: Shibuya-ku, Tokyo, CEO: Hiroyuki Matsukura) from October 26th (Saturday) to October 27th (Sunday), 2024. “Men’s Beauty Festival 2024” ended with great success, with a total of over 700 visitors over the two days despite requiring advance reservations. Click here for the event overview:
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◆ Over 700 people visited over 2 days! An experiential event with over 20 brands exhibiting “Men’s Beauty Festival 2024” is an event where you can enjoy various exhibitions and experiences related to men’s beauty . It was held at Shibuya QWS Scramble Hall from October 26th (Saturday) to October 27th (Sunday), 2024. This event includes A total of 23 brands that are worth the attention of men interested in beauty are sponsoring and exhibiting. There was a lot of active communication at each company’s booth, with brand representatives directly giving lectures on how to use the products and offering advice to visitors. Also Experience-based booth such as nail experience and makeup experience Or you can actually try makeup Beauty lesson , “Skin diagnosis” to understand the optimal care and makeup We have implemented a variety of content that allows you to enjoy beauty. Furthermore, in addition to Soft Drink members (beauty creators, beauticians, actors, etc.), popular beauty influencers and creators also participated, making the event even more exciting. On the day of the event, there were many visitors, not only men, but also couples. The number of visitors far exceeded the expected 500 people, Despite the event requiring advance reservations, over 700 people attended (300 of them were influencers). Number of SNS posts in 2 days was 406, total reach 4.98 million We received a great response on social media, and were able to deepen their understanding of men’s beauty and experience it among people of various generations and genders. ◆ Event details ▼Company booth More than 20 beauty brands will have booths. Brand representatives communicated directly with visitors, explaining items and providing touch-ups. There are also booths that hand out free products as souvenirs to visitors. It became a place where everyone from beauty enthusiasts to beginners could encounter various brands and items.
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https://prcdn.freetls.fastly.net/release_image/108728/12/108728-12-99128407f8ffd7bec19e999952a9df09-3000×2000.jpg ▼Beauty Lesson At a special booth, we held a “Beauty Lesson” that requires advance reservations, allowing participants to deepen their understanding of beauty through hands-on experience using products. We hold luxurious lessons such as skin care lessons to prepare for the dry winter, trendy hair styling lessons, and special makeup lessons in collaboration with brands and active makeup artists. We were able to help many people take the first step to enjoy their beauty.
https://prcdn.freetls.fastly.net/release_image/108728/12/108728-12-bcfd530934a9da1411b096cc561b8d06-1280×720.jpg ▼Experience booth At the permanent experience booth, you can experience things like “makeup experience” where you can try out items you want to try, “nail experience” with a nail artist, and “skin diagnosis” where you can find out the condition of your own skin, all without the need for a reservation. Through eye makeup and nails for the first time, many people were able to experience encounters with “a different version of themselves” than usual.
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https://prcdn.freetls.fastly.net/release_image/108728/12/108728-12-737c5e3625635525638af7a2983f95ba-2730×1536.jpg ▼A highlight movie summarizing the event is also available! Currently, the official Soft Drink YouTube channel is releasing a highlight movie where you can watch videos of the two-day event. Please take a look. “Men’s Beauty Festival 2024” highlight movie:
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https://www.youtube.com/watch?v=GQJdeHUdv0Q ◆ About “Soft Drink” “Soft Drink” manages men with high beauty sensibilities who are interested in entertainment activities, influencer activities, product and brand development, etc. as KOLs and influencers. By covering a wide range from creative production using KOL to data analysis for marketing measures, we provide marketing that meets the needs of our clients. Soft Drink official website: https://soft-drink.jp/ “Men’s Beauty Festival 2024” official Instagram:
https://www.instagram.com/mens_beauty_festival/ Men’s Beauty Research Institute Official X (old Twitter): https://x.com/biyou_soken