[Yahiko Tourism Association] Congratulations on being registered as a World Cultural Heritage Site! If you are going to Sado, we recommend staying one night in Yahiko! “One More Stay in Yahiko” official website released
Yahiko Tourism Association Press release: November 13, 2024 Congratulations on being registered as a world cultural heritage! If you are going to Sado, we recommend staying one night in Yahiko! “One More Stay in Yahiko” official website released Introducing a model course from a millennial woman’s perspective that allows you to fully experience scenic spots such as Yahiko Village, Niigata Prefecture’s premier power spot, and Japan’s largest gold and silver mine, Sado Island Kanayama >
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The Yahiko Tourism Association (Location: Yahiko Village, Nishikanbara District, Niigata Prefecture, Representative Director: Nobuyuki Kawamura, hereinafter referred to as the “Association”) congratulates the Sado Island Gold Mine being registered as a World Cultural Heritage Site in July 2024. Along with this, we are also running a project called “One More Stay in” that encourages people visiting Sado Island to extend their trip and schedule and stay an extra night in Yahiko Village. I am working on “Yahiko”. As part of this initiative, the official website “One More Stay in Yahiko” will be launched in November 2024, introducing model courses that allow you to enjoy the charms of Yahiko Village and Sado to the fullest from the perspective of millennial women, who are said to have the highest number of travel lovers. It will be released from Wednesday the 13th. Click here for the official website On this site, for those who are considering traveling to Sado Island, where the “Gold Mine of Sado Island” is registered as a World Cultural Heritage Site, we recommend extending your visit and itinerary to Yahiko Village, Niigata’s premier power spot and popular tourist destination. For the purpose of overnight stays, we introduce model routes that allow you to efficiently enjoy tourist attractions and scenic spots to the fullest, from the perspective of millennial women (*1), who are said to have the greatest desire to travel. . Yahiko Village and Sado Island are one of the first quasi-national parks established in Japan as Sado-Yahiko Quasi-National Park (*2) in July 1950, and this project has strengthened their collaboration and expanded Niigata Prefecture’s tourism. We will continue to spread the charm of Japanese culture to the world. (*1) Active people born between 1981 and 1996 who will be between 28 and 43 years old as of 2024. (*2) In 1981, the Yoneyama area was added and the name was changed to the current “Sado Yahiko Yoneyama Quasi-National Park.” Communicating the charms of Yahiko Village and Sado Island from a millennial female perspective Yahiko Village and Sado Island are both two of Niigata Prefecture’s most popular tourist destinations, and by combining the two tourist destinations, you can enjoy Niigata Prefecture’s culture, food, spectacular scenery, and activities to the fullest. However, in order to enjoy two sightseeing spots at the same time, it is necessary to combine various means of transportation such as trains, buses, and ships, which we thought was a problem for travelers from outside the prefecture. There is almost no easy-to-understand information on the web, and up until now, I think many people have considered traveling to Yahiko Village and Sado Island separately. Therefore, our association worked on creating a website that introduces model courses that efficiently and fully enjoy the two tourist destinations. With the registration of the Sado Island Gold Mine as a World Cultural Heritage Site, it is expected that the number of tourists from outside the prefecture and abroad will increase, but since Niigata Prefecture is long from north to south and has a large area, it is difficult to reach Sado in one day. takes a lot of time and effort. However, by staying overnight in Yahiko Village and enjoying sightseeing before heading to Sado Island, you will be able to experience the charm of Niigata Prefecture to the fullest and make your trip even more fulfilling. We hope that you will consider “One More Stay in Yahiko” through this site. Why the perspective of millennial women? According to the JTB Research Institute, the “millennial generation” between the ages of 28 and 43, born between 1981 and 1996, tends to have the highest desire to travel. (See figure on the right) Additionally, there is data (*3) that shows that 70% of millennials tend to place more emphasis on consuming experiences than goods, and they also travel more frequently. Survey results (*4) show that women hold over 80% of purchasing decision-making power, and we believe that disseminating information from the perspective of millennial women will be key to attracting tourists in the future. Masu.
https://prcdn.freetls.fastly.net/release_image/152638/1/152638-1-378be4907b1bcc06cfff4e381341e90f-506×316.png (*3) Adobe Digital Index US Millennial Worker Survey (2017) (*4) MaVie Co., Ltd. “Internet Survey on Lifestyle” (2021) About Yahiko Village Yahiko Village is located in the center of Niigata Prefecture, close to the Sea of Japan, and is a small village with a population of over 7,400 people, as it has Echigo Ichinomiya “Yahiko Shrine” and the hot spring town “Yahiko Onsen” in front of the gate. It is one of the leading tourist areas in Niigata Prefecture, with approximately 2 million visitors per year. There are historical buildings throughout the village, including Yahiko Shrine, where Amakayama no Mikoto, who is said to have spread rice cultivation and created Echigo culture, is enshrined, as well as many natural features such as large cedar trees that are over 400 years old. Tourist resources such as Mt. Yahiko, a ropeway, a quasi-national park, and a velodrome are concentrated around Yahiko Shrine within walking distance, making it possible to sightsee around the town on foot. In addition, there is a vast and beautiful farmland that produces Yahiko’s branded rice, “Iyahiko Rice,” which was presented to the imperial family, and “Yahiko Musume,” the very early edamame in Niigata Prefecture. About Yahiko Tourism Association Corporate name: Yahiko Tourism Association Address : 971-4 Yahiko, Yahiko Village, Nishikanbara District, Niigata Prefecture Representative Director: Nobuyuki Kawamura Establishment date: December 1, 2017 Official website:
https://www.e-yahiko.com/
