Xiaomi Technology Japan Co., Ltd. “Xiaomi Master Class”, which provides premium experience value, will be held for the first time at Leica Omotesando store on Saturday, December 7th

[Xiaomi Technology Japan Co., Ltd.] “Xiaomi Master Class”, which provides premium experience value, will be held for the first time at Leica Omotesando store on Saturday, December 7th ​ Xiaomi Technology Japan Co., Ltd. Press release: November 13, 2024 “Xiaomi Master Class”, which provides premium experience value, will be held for the first time at Leica Omotesando store on Saturday, December 7th Capture the hidden expressions of Omotesando with Xiaomi’s latest high-end smartphone Xiaomi Technology Japan Co., Ltd. (hereinafter referred to as “Xiaomi Japan”, Headquarters: Minato-ku, Tokyo, President and CEO: Akira Onuma) has announced the launch of “Xiaomi Master Class supported by Leica,” which is being rolled out in various countries and regions around the world. The event was held for the first time in Japan. For this event, we will invite Leica photographer Takashi Yasui as a lecturer, and we are planning a photo walk around the
Harajuku-Omotesando area as well as special anecdotes that can only be heard here.
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■What is Master Class Xiaomi Master Class is a smartphone photography course platform that provides premium experience value. We organize online and offline lecture courses, workshops and photo exhibitions around the world with world-renowned photographers. Launched in 2023, Xiaomi Master Class makes a new start, enhanced by the collaboration with Leica. This partnership will provide participants with an even greater experience through the use of cutting-edge imaging technology built into the device and experienced professionals. In 2023, 56 courses will be planned by 14 Leica photographers from 15 countries and regions. It received 7.6 million YouTube views online and 2,000 participants offline. The event has used Xiaomi’s innovative smartphones to promote photography culture through various themes. We are aiming for further scale-up in 2024. “Master Class supported by Leica”, which will be held for the first time in Japan at the Leica Omotesando store, will be held not only in a luxurious space where the admiration for Leica culture that has been handed down over many years of history can be experienced on the latest Xiaomi smartphone, but also in professional Our instructors will teach participants the depth of photography, stimulating their creative desires and supporting them in creating attractive works. ■Instructor introduction
https://prcdn.freetls.fastly.net/release_image/98799/123/98799-123-c390469c5f2fd402abc1e4982d737324-1080×1350.png Takashi Yasui Photographer. I love Leica M11. Born in Osaka in 1980. In 2023, we will publish the photo book “PERSONAL WORK” by our company. Capturing the subtleties of everyday life and traditional Japanese beauty from a modern perspective that makes use of shadows. Lecturer comment: I started photography at the age of 30 and got my dream Leica 15 years later. I began to see the world around me differently, and the photos I took changed as well. On the day of the event, I would like to take pictures of Omotesando and share my own experiences with it. ■Event overview Event program: Leica Omotesando store tour Introduction of the work concept and shooting method by Mr. Yasui Photwalk along the theme around Harajuku -Omotesando Return to Leica Omotesando store and interact Closing remarks Event
participation fee: Free Event time: Saturday, December 7th First term: 11:00-13:00 Second term: 14:00-16:00 *The content is the same, so please participate in either one. Venue: Leica Omotesando Store 5-16-15 Jingumae, Shibuya-ku, Tokyo 150-0001 Application method & notes: Here Please check. ■Xiaomi Imagery Awards are also being held Xiaomi holds the “Xiaomi Imagery Awards” with the aim of creating a community with people who love photography culture and continuously communicating with them. This award is not only for those who are interested in photography, but also for everyone to share their favorite stories, and to enjoy smartphone photography such as “the joy of photography”, “friends to share with”, and “inspirational stories”. I’ll give you an opportunity. In the second half of 2024, we will be soliciting works under four themes: “Traces of Time,” “Beloved People,” “My Hero,” and “Welcome Home, Now.” Please check here for details. https://event.mi.com/jp/xiaomiImageryawards/ About Xiaomi Japan Xiaomi Technology Japan Co., Ltd. (hereinafter referred to as Xiaomi Japan), as the Japanese subsidiary of Xiaomi, has been expanding globally since entering the Japanese market in December 2019. We sell many. For smartphones, in addition to the SIM-free market, Xiaomi Japan has entered the carrier market from 2020, and in addition to its global product capabilities, it is promoting localization. We respond to consumer needs with a wide lineup ranging from flagship models to entry models. In addition, in terms of IoT products, we have released a number of smart home products in a wide range of categories, including wearable products such as smart bands, smart watches, and completely wireless earphones, AV products such as Xiaomi TV, and robot vacuum cleaners. About Xiaomi Xiaomi Corporation (hereinafter referred to as Xiaomi) was established in April 2010 and listed on the main board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a company that manufactures home appliances and smart devices centered around smartphones and smart hardware that are connected via IoT platforms. Xiaomi pursues innovation,
high-quality user experience, and efficient operations with the vision of “becoming a friend to users and a company that they genuinely think is the coolest.” We continue to create great products at fair prices so that everyone around the world can enjoy a better life through innovative technology. Xiaomi is one of the world’s leading smartphone companies. In June 2024, the monthly active users (MAUs) of MIUI, our proprietary firmware, reached approximately 675.8 million worldwide. We have also established the world’s leading consumer IoT (AI IoT) platform, with over 822.2 million smart devices (excluding
smartphones, laptops, and tablets) in our hands as of June 30, 2024. connected to the platform. Currently, Xiaomi products are sold in more than 100 countries and regions around the world. In August 2024, Xiaomi was ranked in the Fortune Global 500 for the sixth consecutive year. Xiaomi is a constituent of the Hong Kong Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng Tech Index, and Hang Seng China 50 Index.