[Steve Asterisk Co., Ltd.] “Ginza Takagi Building/SALON 91°”, a project led by four companies including Takagi Building and Steve* inc., which is the main business entity, and which takes on the challenge of creating new value in real estate, will be awarded Good Design in 2024. Award winning!
Steve Asterisk Co., Ltd. Press release: November 13, 2024 “Ginza Takagi Building/SALON 91°”, a project led by four companies including Takagi Building and Steve* inc., which takes on the challenge of creating new value in real estate, won the 2024 Good Design Award!
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Representative Director: Taichi Nakao) was in charge of the naming, logo, signage planning, and creative direction of the brand story for “Ginza Takagi Building/SALON 91°”, which operates restaurants and saunas. We will continue to support the creation of new value in real estate through the power of branding, which conveys not only the buildings and facilities themselves, but also the thoughts and stories that led to them. ■About Ginza Takagi Building/SALON 91° The Ginza Takagi Building includes the complex facility “SALON 91°”. SALON 91° is a facility consisting of a sauna and a restaurant, and with the theme of “Let’s spend a real time in Ginza”, Takagi Building will be the main business, and will be responsible for the design, dining, creative, art, etc. This is a project that is progressing with the participation of professionals. SALON 91° | Spend your time in Ginza with true feelings. https://salon91.com/ Good Design Award Award Page https://www.g-mark.org/gallery/winners/24189
https://prcdn.freetls.fastly.net/release_image/37549/22/37549-22-44f080793f43ff95051f8ed8312260da-1600×1000.jpg With the theme of “Let’s spend our time in Ginza in a genuine way,” we have created a story about the significance of the existence of Ginza Takagi Building/SALON 91° and the thoughts behind it.
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https://prcdn.freetls.fastly.net/release_image/37549/22/37549-22-1dae6d8498184b68681aa60b229fd632-920×600.jpg ■Comment from Shinji Ota, President and CEO of Steve Asterisk Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/37549/22/37549-22-e7b247b506a7d180ae1ac2f3d5302be6-1100×1100.jpg Real estate has a purpose. Why here in Ginza? Why this design? Why that store? We will integrate companies beyond the relationship of ordering and placing orders, create guidelines for everyone to reach the meaning and goal, and have the courage to believe in its value. I once again felt the importance of this. The project called SALON 91° has just begun. Please look forward to our future activities. Born in Miyagi Prefecture in 1977. Graduated from Tohoku Gakuin University, Faculty of Economics. Part-time lecturer at Tohoku University of Art and Design. After establishing Steve* inc. in 2018, he has worked on many branding projects for various companies as a creative director. In 2022, we will open Steve* CREATIVE LOUNGE in Yamagata/Q1 as our first base in Tohoku. In 2024, Steve* GINZA OFFICE will be established in Ginza, Tokyo, in the Ginza Takagi Building/SALON 91°, a new office that will be both a work place and Okurayama Studio’s first gallery. https://steveinc.jp/ ■Comment from Hidekuni Takagi, President and Representative Director of Takagi Building Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/37549/22/37549-22-1391c79330be82dd5f9f34df1bdfb2f9-1100×1100.jpg “I want this building to be a place for everyone’s expression.” When I thought about this, I moved away from the role of the architect, and this project became like a living thing, accumulating challenges together with my friends. Construction of the building, which is filled with the challenges of not only the four award-winning companies but also all participating partners, has begun. As a result of such multiplication, Ginza Takagi Building/SALON 91° became an original and only living work. We hope that you will continue to pay attention to our evolution. Born in 1976. After graduating from Waseda University’s Faculty of Commerce, he worked as a professional musician. After that, he worked in sales at a major real estate brokerage company affiliated with a trust bank, and then joined Takagi Building Co., Ltd., which his grandfather founded in 1961. Based on the philosophy that real estate is not a “hardware box” but “a place where people gather, live, and communicate,” as the third-generation company president, he has designed and developed his own buildings, condominiums, and co-working spaces in the center of Tokyo. In charge of management and operation. https://t-bldg.jp/ ■Comment from Tetsuo Yamaji, CEO of Tetsuo Yamaji Architectural Design Office Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/37549/22/37549-22-caaf3ee96d6eaf78acc0ef3c674409b2-1100×1100.jpg When we first designed the building, we received a request from President Takagi to create a building that would be 100 years in the future. Now, that’s tough. First, we looked back on the history of Ginza, walked around the city, and scanned the facades of buildings along the streets from one end to the other. I wanted to create something that would be commonplace 100 years from now, even though it was something different from any of those things. Once completed, the Ginza Takagi Building surpasses the five-storied pagoda of Toji Temple for the first time in 380 years and is currently the tallest wooden high-rise building in Japan. Well, let’s go to the sauna today too. Born in 1980, from Kagawa Prefecture. After graduating from Shibaura Institute of Technology, Faculty of Engineering, Department of Architecture, Architect Christian Karez, Yokohama National University, Graduate School of Engineering, Department of Social and Spatial Systems, Architecture Course. After serving as chief engineer at SAKO Architectural Design Co., Ltd. and Kengo Kuma Architects and Urban Design Office, he headed Tetsuo Yamaji Architectural Design Office in 2015. Part-time lecturer at Shibaura Institute of Technology. https://www.ymja.jp/ ■Comment from Taichi Nakao, President and Representative Director of PLEIN Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/37549/22/37549-22-9f34fbf3a4abaaf4378714c92a7fd737-1100×1100.jpg SALON 91° has everything we have today. The group’s flagship store, PLEIN Ginza Main Store, terrace bar, new business format French Barginza by plein, Yamagishi Group’s first store in Tokyo, Ginza Nokoji Yamagishi, and 91° SAUNA, which overlooks Ginza, are the best places to do our best. We are very happy that we were able to receive such a prestigious award thanks to our partner companies. Please come and experience it. Born on January 30, 1992. In 2017, at the age of 25, he started his own business by establishing PLEIN Co., Ltd. He opened Bistro Plein Omotesando as the owner-chef and currently operates restaurants and retail stores in Tokyo and Kyoto. In 2021, he was selected by the Ministry of Economy, Trade and Industry as the only and youngest president in the restaurant industry to be selected by the Ministry of Economy, Trade and Industry as one of Japan’s 300 small and medium-sized enterprises. Concurrently serves as
representative of food o’clock Co., Ltd. https://plein-group.com/
https://prcdn.freetls.fastly.net/release_image/37549/22/37549-22-9271f9e6d9bf838089df2d0ed5009233-2298×1066.png *List of SALON 91° partner companies ■Steve Asterisk Co., Ltd. Company Profile We are a creative company that aims to work side-by-side with our customers when it comes to branding and product development, thinking not only about the moment, but also about “what kind of impact will it have on the future?” Involved in consulting, including workshops, and CI/VI development, as well as productions needed to launch projects such as websites, business cards, and goods. We have a track record of working with many clients as a creative partner that continues to study the trends of the times and consider long-term corporate growth together. In addition, following the “Steve* CREATIVE LOUNGE” in Yamagata, whose purpose is for people to gather, “Steve* GINZA OFFICE / Okurayama Studio” is a gallery where you can work surrounded by precious art furniture. We are exploring new forms of offices, such as opening “THE GALLERY TOKYO.” He is also in charge of the creative direction of “SALON 91°” in the Ginza Takagi Building, where he is a tenant. Representative: Representative Director and President Shinji Ota Capital: ¥10,000,000 Number of people:
Approximately 30 people (including officers and advisors) Business content: Development of creative necessary for branding of companies, products, regions, etc. URL: https://steveinc.jp/ Steve* GINZA OFFICE: Ginza Takagi Building 8F, 7-3-6 Ginza, Chuo-ku, Tokyo Steve* CREATIVE LOUNGE: Yamagata Creative City Center Q1 3-D, 1-5-19 Honmachi, Yamagata City, Yamagata Prefecture
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