[Medical Corporation Shuyukai Sapporo Shuyukai Hospital] Because it is a reliable site, many people view it and it is worth collaborating with them
Medical Note Co., Ltd. Press release: November 13, 2024 [Medical Corporation Shuyukai Sapporo Shuyukai Hospital] Because it is a reliable site, many people view it and it is worth collaborating with them. Being a pioneer in care mix hospitals with a focus on “from acute care to home care” At Sapporo Shuyukai Hospital, which has been creating a regional special feature since April 2024 and is using Medical Note (hereinafter referred to as MN), this time we will talk to Dr. Yusuke Fujiwara, the president of the board, and Kasuga, who is in charge of medical institutions. Orita, who is in charge of public relations, conducted the interview. –First, please give us an overview of your hospital and the departments in which you have strengths. Our hospital was established in Sapporo’s Nishi Ward (currently Teine Ward) as a hospital that provides specialized medical care in the fields of neurosurgery, neurology, and rehabilitation, and this year marks the 37th anniversary of its opening in January 1988. From the beginning, we have supported the lives and health of people in the local community by providing home-visit nursing care and acute-stage rehabilitation under the philosophy of “from acute medical care to home care,” and by quickly starting home-visit rehabilitation the year after our hospital opened. . In addition to providing high-quality medical care from the acute stage to the home stage, one of our hospital’s strengths is that we can provide seamless support by collaborating within our corporate group. The Stroke Care Unit (SCU), which is the mainstay of acute care, provides team medical care including doctors, nurses, physical therapists, registered dietitians, pharmacists, and medical social workers. In addition, we have established specialized outpatient departments such as migraine outpatient clinic, pain and numbness outpatient clinic, spine/spinal cord outpatient clinic, and forgetfulness clinic, and strive to provide appropriate diagnosis and treatment. I graduated from the University of Tsukuba and became a neurosurgeon. After working at a university hospital and affiliated hospitals, I began practicing at our hospital in April 2017. He became the medical director in April 2018, the vice president in October 2019, and the chairman in June 2021.
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rehabilitation hospital, and before I knew it, there was no one I could call “my patient.” As a doctor, my goal is not to end the treatment, but to stay by the patient’s side and support them until they can return to their normal lives. When I expressed my thoughts to my father, who was the former chairman of the board, I learned that he had the same thoughts, and I learned that he had the same thoughts and was creating a system where patients could be treated from the acute stage to the home stage. I joined our hospital in 2017. I have been working on this project since the time when the term CareMix Hospital didn’t even exist, and recently I feel like I finally have someone I can call “my patient.” By consistently examining patients from the acute stage to the home stage, I am able to confirm whether my treatment was correct, and above all, I find it rewarding to be able to examine the patient’s life in its entirety. The biggest advantage is being able to deliver the information you want to convey to the people you want to convey ――I heard that you have been actively engaged in public relations activities since you became chairman of the board. Since our opening, our hospital has continued to provide medical care with the support of local residents. I think there were many patients who came to see me because of my father’s personality and skills. However, when I thought about continuing to provide stable medical care in the future, I was worried about remaining passive. Feeling the need to proactively communicate our strengths, we started by renewing the hospital website. When I started working in 2017, our hospital’s website was in a state where time seemed to have stopped since its opening, so I thought, “First of all, we need to do something about our website.” I’m an amateur when it comes to design, but I didn’t want to make the website look like a hospital. Therefore, although we had never created a medical-related website before, we commissioned a design company with excellent branding to create a website, and we succeeded in fully promoting our hospital’s appeal and areas of expertise. In terms of public relations activities, one example is the Shuyukai Academia, which started in 2023. Is there any way we can give back to the local people and staff who have supported us through medical care? With this in mind, we have invited Yushi Soda, a high school friend and former J-League player (Hokkaido Consadole Sapporo), as a facilitator to plan and hold lectures on how to “live a better life.” There is nothing more gratifying than learning something from the speakers’ experiences and ideas that will lead to better physical and mental health for local people.
https://prcdn.freetls.fastly.net/release_image/25869/197/25869-197-beed7c7d09b6127e22e8c93b0333c788-650×432.jpg ――So you got involved with our company while working on various initiatives. The timing of my encounter with MN was perfect. Starting with the renewal of the website, I was disseminating information on SNS and writing a book about stroke, “Stroke treatment without giving up – from the acute stage to home,” when I unexpectedly received a call from a person in charge of MN. It was. If the timing had been off even a little, I might have just listened to the story. These days, there’s a lot of information on the internet, and there’s a lot of information that isn’t true or false, including the source.
Considering this situation, I did a Google search and instantly realized that MN was a reliable site. When I entered the disease name as a search keyword, MN came up at the top, and the explanation that appeared after clicking was also very accurate. Ranking high in Google search means that Google has given its approval to the trustworthiness and user satisfaction of the content. Also, since we can predict that a site that ranks high will attract a large number of users, we decided on the spot, “Okay, let’s do it!”
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–In our regional feature, we provided easy-to-understand explanations about migraine and stroke. What I wanted to convey most was that there are treatments for these diseases. I wanted as many people as possible to know that “receiving an appropriate diagnosis and receiving appropriate treatment can change your life.” There are many people in the world who suffer from migraines. On the other hand, there seems to be an impression that seeing a neurosurgeon is a difficult hurdle, and many people do not decide to seek medical attention. I cooperated in writing this article because I wanted to appeal to people who endure pain while working or doing housework, or who take over-the-counter painkillers to get through it, and say, “Don’t put up with it.”
https://prcdn.freetls.fastly.net/release_image/25869/197/25869-197-864740018195259a3e70803fa35aa994-650×281.png In the case of stroke, which is my specialty, early intervention can make all the difference in the subsequent course of life. I wrote the book because I wanted to convey accurate information about stroke, and I think it would be very meaningful if many people could learn about stroke through the MN website. We believe that the advantage of using MN is that we can widely and effectively disseminate information to people who cannot be reached through in-hospital bulletin boards.
–Did you get any kind of reaction after the article was published on the site? Well, we are seeing a great response, including an increase in the number of inquiries. The article was published on February 5, 2024, but through regional special features, the number of new patients has increased, especially in April, from 224 the previous year to 313 this year, an increase of 40 compared to the same month last year. % increase, making it the month with the highest number of new patients. The number of patients visiting the “forgetful outpatient clinic” is increasing rapidly, and it is becoming difficult to get an appointment. Of course I’m happy to see an increase in the number of new patients, but if word of mouth spreads from people who read the article and people feel less reluctant to see a neurosurgeon, I don’t think there’s anything more effective than this. Masu.
https://prcdn.freetls.fastly.net/release_image/25869/197/25869-197-a2c0987c192d2638fd6f8c9522b241ad-3900×2786.png Providing information on reliable sites will lead to trust in your hospital –Thank you very much, I will do my best to help you in the future. Lastly, please let us know if there is anything you can expect from us. Regional feature articles have been published, the number of new patients has increased…so far, the results have been as expected. MN has a clear source and collects correct information, and it is certain that MN will come up at the top of the list when you do a Google search. I hope that MN will continue to post accurate information and remain a reliable site that shows up at the top of Google searches. That’s why we think it’s worth collaborating with as a site that is viewed by many people.
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