Kirin The second product of the “Kirin Freeze (R) Mottainai Ponkan (Limited Time)”, which helps reduce fru it food loss and support farmers, is selling well!

[Kirin] The second product of the “Kirin Freeze (R) Mottainai Ponkan (Limited Time)”, which helps reduce fruit food loss and support farmers, is selling well! ​ Image
URL: Kirin Holdings Co., Ltd. Press release: November 13, 2024 The second product of the “Hyouketsu (R) Mottainai Project” that helps reduce fruit food loss and support farmers, “Kirin Hyoketsu (R) Mottainai Ponkan (Limited Time)” is selling well! ~ Contributing to reducing food loss by approximately 200,000 pieces of “Ponkan from Kochi Prefecture” which is the target number ~ Kirin Brewery Co., Ltd. (President: Hideki Horiguchi) has launched the “Hyouketsu (R) mottainai project,” the second CSV*2 activity for the RTD*1 brand “Kirin Hyoketsu (R)” (hereinafter referred to as “Hyouketsu (R)”). Kirin Hyoketsu (R) Mottainai Ponkan (limited time), which was released in limited quantities on October 22nd (Tuesday), exceeded the sales target of 180,000 cases*3 on the first day of release. The content, which allows you to enjoy the fresh and juicy taste of fruit, and the social concept have been highly praised by customers, and the product has been very popular following the first product, “Kirin Hyoketsu (R) Mottainai Hamamashi (Limited Time)”. This contributed to reducing food loss by approximately 200,000 ponkans produced in Kochi Prefecture, which was the target number. *1 Abbreviation for Ready to Drink. Alcoholic beverages that can be drunk straight from the bottle *2 Abbreviation for Creating Shared Value. Creating value that can be shared with customers and society *3 As of October 22, 350ml x 24 bottles
https://prcdn.freetls.fastly.net/release_image/73077/1094/73077-1094-3a65436360c5cbb0fd9002a6eeaac105-1304×733.jpg

“Hyoketsu (R)” is a brand that aims to “make every customer’s day bright and refreshing with refreshing taste.” We will continue to support farmers by rolling out the “Freeze(R)mottainai” series. We aim to further revitalize the RTD market by creating diverse value that is environmentally friendly. About favorable factors ●Empathy and evaluation of “Freezing (R) mottainai project” While fruit is essential to the “Hyoketsu (R)” brand, in recent years, fruit farmers have been faced with an increasing number of issues, such as climate issues and a lack of successors. In response to this, the “Hyouketsu (R)” brand launched the “Hyouketsu (R) Mottainai Project” in May 2024. Fruits that are delicious but are discarded due to standards are considered “mottainai fruits,” and by using them in products, we contribute to reducing food loss. In addition, for every product sold, we will donate 1 yen to the producer, which will be used to support fruit farmers. We are continuing our efforts with the aim of reducing Mottainai fruit by 150 tons per year by 2027. The second product, “Kirin Hyoketsu (R) Mottainai Ponkan (limited time only)”, in addition to enjoying the unique taste of “Ponkan from Kochi Prefecture”, “Uses fruit that is delicious but has become
substandard.” Continuing from the first series, Hamanashi, comments such as “It’s really amazing what we do to make this happen” and “I feel like I’m contributing to society while drinking alcohol” resonate with the concept of combining “tastiness” and “society.” We are receiving In addition, this project was evaluated as an excellent initiative that is effective in reducing food loss and is expected to have a ripple effect, and was the first alcoholic beverage manufacturer to receive the Food Loss Reduction Promotion Award sponsored by the Consumer Affairs Agency and the Ministry of the Environment. Received the “Jury Chairperson Award”. ●Evaluation of the deliciousness of “Ponkan from Kochi Prefecture” “Kirin Hyoketsu (R) Mottainai Ponkan (limited time only)” uses the “mottainai fruit” of “Ponkan” from Kochi Prefecture, which has an oriental scent
reminiscent of a tropical country and a sweet, juicy taste. I am. The rich aroma of “Ponkan from Kochi Prefecture” that spreads as soon as you open the pull tab and the refreshing, juicy taste have been well received. Among the “Hyouketsu (R)” limited edition products released after 2021, the purchase rate in the first week of release was the highest. We have received comments such as, “The frozen mottainai ponkan I bought is delicious.”
https://prcdn.freetls.fastly.net/release_image/73077/1094/73077-1094-982be8c5a9ef8646c809b8bc4e03aaa0-3900×2600.jpg Comment from Kochi Ponkan Farmer Hisashi Senkoji Upon the release of “Kirin Hyoketsu (R) Mottainai Ponkan (Limited Time)”, it was covered by many media outlets, and we were very surprised at the magnitude of the response. Also, since the release of the product, we have immediately received inquiries from customers regarding reservations for purchasing this year’s fruits and vegetables. I hope that many ponkan producers, including myself, will improve awareness of ponkan through “Hyoketsu(R)mottainai” and lead to increased sales of fruits and vegetables.
https://prcdn.freetls.fastly.net/release_image/73077/1094/73077-1094-74a15c07ce347d9583df1de81e31047a-2788×2091.jpg Through manufacturing that focuses on nature and people, the Kirin Group spreads new joy in “food and health” and contributes to the realization of a spiritually enriching society. -Note- 1. Product name “Kirin Freezing (R) mottainai Ponkan (limited time only)” 2. Release date: Tuesday, October 22, 2024 3. Release area: Nationwide 4. Capacity/Container 350ml/can, 500ml/can 5. Price Open price 6. Alcohol content 4% 7. Pure alcohol amount 350ml can: 11.2g, 500ml can: 16g 8. Manufacturing plants Kirin Beer Sendai factory, Toride factory, Nagoya factory, Okayama factory/ Kirin Distillery Fuji Gotemba Distillery (planned)