[Hinodeya Seika Sangyo Co., Ltd.] 100th anniversary project [Toyama’s long-established store collaboration Hinodeya Seika x Fujiokaen] “Hojicha Dango” using Toyama stick tea will be sold for a limited time at Okomejaya!
Hinodeya Confectionery Industry Co., Ltd. Press release: November 14, 2024 100th anniversary project [Toyama’s long-established collaboration Hinodeya Seika x Fujiokaen] “Hojicha Dango” using Toyama stick tea will be sold for a limited time at Okomjaya! Scheduled to be sold for about 2 months from November 1st (Friday) *Ends when sold out
https://prcdn.freetls.fastly.net/release_image/75649/179/75649-179-4be8d0566238abf3a8edf039b11f5288-591×394.jpg
https://prcdn.freetls.fastly.net/release_image/75649/179/75649-179-81a1fde6b0948fa90a09b1f068c06e3d-1512×1134.jpg Founded in 1878 (Meiji 11). Currently, the company operates retail tea stores mainly in shopping centers in Toyama Prefecture. We sell matcha soft-serve ice cream, roll cakes, and more, with a focus on our signature product, “Toyama Bocha.” We operate every day with the aim of becoming a store that is loved by a wide range of people. Fujiokaen HP https://fujiokaen.co.jp • Opportunity for collaboration This is a collaboration with local companies in Toyama Prefecture to commemorate Hinodeya’s 100th anniversary. The drink that goes well with rice crackers and dango is tea. Therefore, we have developed a product that allows you to enjoy the dango of Fujiokaen and Okomiyaya, which sells tea in Toyama Prefecture. ・ Product details
https://prcdn.freetls.fastly.net/release_image/75649/179/75649-179-58e2658da728c0c3f2a9a3d029f1fdc9-1241×1754.jpg We paired it with white koshian, which goes well with Toyama stick tea from Fujiokaen, a teahouse in Toyama. The fragrant aroma of Toyama stick tea and the dango made from 100% Toyama rice go perfectly together. What is Toyama Bocha? Hojicha is roasted green tea stems using far infrared rays. This is the No. 1 product in the Fujiokaen hojicha category, which is roasted over low heat to bring out the natural sweetness and soft aroma of stem tea to its fullest extent. ■Details ・Product name Hojicha dango ・Selling price: 180 yen (tax included) ■Sales store ・Okomejiaya Toyama Marut store Sasaraya Tateyama main store ・Okomjaya～En cafe～ Sasaraya Fukumitsu main store Sasaraya Kinsenji store Sasaraya Toyama Fuchu store Sasaraya Takaoka store Sasaraya Hachioji store Sasaraya Osaka Sumiyoshi store Okomejyaya
https://prcdn.freetls.fastly.net/release_image/75649/179/75649-179-afdb5a96646faeeb2b9315a960676766-599×250.jpg I want to connect people with Toyama rice snacks. The rice snack brand “Okomjaya” was born from this idea. ■Official homepage
https://www.hinodeya-seika.com/okome-dyaya/ ■Official Instagram https://www.instagram.com/okomedyaya/ Company profile
https://prcdn.freetls.fastly.net/release_image/75649/179/75649-179-5351fca2377d29c91ee994a12778eda9-1772×457.jpg Founded in 1924. A rice cracker manufacturer celebrating its 100th anniversary. We hope to bring happiness to many people through rice crackers, which are deeply connected to Japan’s history, climate, and traditional culture. We deliver safe and secure products to our customers with the slogan “Local Production Certification,” which certifies that we use locally sourced raw materials and manufacture products locally. Hinodeya Confectionery Industry Co., Ltd. Head office location: 411 Tanaka, Nanto City, Toyama Prefecture Founded: 1924 Capital: 80 million yen Number of employees: 353 (as of February 29, 2024) Representative: Yohei Kawai, Representative Director and President Corporate site URL: https://www.hinodeya-seika.com/
