“Agriculture x Subscription”, which cuts farmers’ working hours in half with an all-you-can-pick vegetable service, expands to 6 prefectures nationwide (opens in Chiba City, Sagamihara City, Nisshin City, and Kobayashi City)

“Agriculture x Subscription” expands to 6 prefectures nationwide ​
Notist Co., Ltd. Press release: November 14, 2024 “Agriculture x Subscription”, which cuts farmers’ working hours in half with an all-you-can-pick vegetable service, expands to 6 prefectures nationwide (opens in Chiba City, Sagamihara City, Nisshin City, and Kobayashi City) While providing consumers with the experience of picking as many vegetables as they like, we will greatly improve labor productivity for farmers. “Hatake Buffet”, a vegetable harvest farm that realized win-win
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Notist Co., Ltd. (Representative Director: Naoyuki Matsumoto), which provides farmer support services, will expand Hatake Buffet, a vegetable harvesting subscription service developed in collaboration with farmers across the country, to six prefectures from November 2024. [Service URL] https://hatakebuffet.com/ Newly opened in Chiba City, Chiba Prefecture, Sagamihara City, Kanagawa Prefecture, Nisshin City, Aichi Prefecture, and Kobayashi City, Miyazaki Prefecture in November, when vegetable harvest is at its peak, the subscription-type service will be available in six prefectures nationwide, including Saitama Prefecture and Kagoshima Prefecture. We offer a harvest experience.
https://prcdn.freetls.fastly.net/release_image/139123/3/139123-3-2208080a9c2d6b15fa44b7fc3c5f9b13-1072×630.png <> “Hatake Buffet” is a harvest subscription service that allows you to pick as many vegetables as you like 365 days a year for a fixed monthly fee. Farmers produce vegetables in their fields, and consumers harvest them themselves. Harvesting farms, which leave all the processes of harvesting, preparation, packaging, and shipping to the consumer, are similar to tourist farms, such as strawberry picking. However, since there are many vegetables that cannot be eaten on the spot, we shifted from “all-you-can-eat” to “all-you-can-pick”, and by adding a subscription to this, the “Hatake Buffet” system was born. Image
URL: https://prcdn.freetls.fastly.net/release_image/139123/3/139123-3-89dc03881f035b7899f748d4985b7999-1280×720.jpg <> What we focused most on when creating the Hatake Buffet system was reforming the way farmers work. By putting consumers in charge of the work from harvest to shipping, producers can reduce their labor hours by approximately 50% [*1]. It is now possible to produce more efficiently. Other benefits include improved
profitability and not being bound by standards. On the other hand, the service is designed so that consumers can not only get fresh vegetables, but also enjoy the experience of harvesting vegetables as part of their dietary education, and purchase vegetables at a great price with a fixed monthly fee. “Hatake Buffet” was completed after about a year of repeated verification and improvement at our own farm, in order to satisfy consumers while minimizing labor on the part of farmers. Hatake Buffet is “ Now is the time to pick your own vegetables ” while aiming for “ Transforming agriculture with a system ”I will. [※1] “Work style reform” in agriculture: Issues and initiatives by managers for each major item (examples)
https://www.maff.go.jp/j/study/work/attach/pdf/index-15.pdf
<> ▶Miyazaki/Yamauchi Farm opens on 11/14 A farmer who grows vegetables freely in a place surrounded by mountains and rich in nature. A place where you can feel like you’ve come back home because of the couple’s personalities.
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https://prcdn.freetls.fastly.net/release_image/139123/3/139123-3-11b4bb89c6bdde8f3ad7479bd7686d4a-502×333.png ▶Kanagawa/Hasegawa Farm Opening on 11/20 After a career as a soccer coach, he turned to farming. He has a strong commitment to
environmentally friendly agriculture, and puts this passion into his cultivation.
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https://prcdn.freetls.fastly.net/release_image/139123/3/139123-3-28ec747d58c61e5b33898edb20520f2c-1000×666.png ▶Chiba・Farm831 Opened on 11/8 From the world of advertising to agriculture. He has been farming since his late 60s and has cultivated 1.6ha, growing vegetables and people with passion.
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https://prcdn.freetls.fastly.net/release_image/139123/3/139123-3-362f9fadbded8cf38191093d35f3d28b-1010×660.png ▶Aichi Natural Vegetable Garden Mana Farm Scheduled to open from late November to early December After retiring from Toyota Motor
Corporation, he became a vegetable farmer. A natural farm where you can enjoy farming as a lifestyle while actively interacting with consumers through direct sales and marches.
https://prcdn.freetls.fastly.net/release_image/139123/3/139123-3-af84e49dbaf1bf2574a16f62138a71de-1469×978.jpg ▶Saitama/Farm season tour Expanding in scale from 15a (360 tsubo) to 60a (1800 tsubo) We will start farming in May 2024 and will use 100% of our fields for Hatake Buffet. A young businessman in his first year since quitting his job.
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https://prcdn.freetls.fastly.net/release_image/139123/3/139123-3-6ec13dd1bb58c0008dcef2b251884dfc-971×544.jpg <> 4,950 yen (tax included) per adult per month, free for high school students and younger. (Prices vary depending on the farm) *Applications must be made for each household. (Example) For a household of two adults, it is available for 9,900 yen per month According to statistical data [*2], the average annual purchase amount of fresh vegetables for a household of two or more people is approximately 75,000 yen, which is approximately 6,250 yen per month. Compared to going out to pick strawberries with your family, it feels like a good deal as a harvesting experience, and you can also pick as many fresh vegetables as you want, so it feels like a good deal. [※2] [By city] Ranking of spending and consumption on fresh vegetables https://urahyoji.com/expenditures-for-fresh-vegetables/ <> Naoyuki Matsumoto, the
representative director of Notist Co., Ltd., which operates Hatake Buffet, is an active farmer and agricultural YouTuber. We have been producing and selling vegetable sets for about 20 years, but our business situation has deteriorated several years ago due to intensifying competition in the farm-direct e-commerce market and rising shipping costs. In order to rebuild our business, we changed our business format to “Hatake Buffet,” a locally produced, locally consumed type of restaurant. Tourist farms and citizen farms are different, so we have been groping along without many examples to refer to. However, we have been told by our peers that allowing “all-you-can-harvest” is “too risky” and “it’s not viable as a business.” ” There were many opposing opinions. However, by continuing to explore possibilities while examining and considering each uneasy factor one by one, and by focusing on the essence of subscriptions, “purchasing the right to use the service,” we are able to realize “all-you-can-take”. It has arrived. We began trial operation at our own farms in the spring of 2023, and after one year of demonstration, we began horizontal deployment to farmers nationwide in the spring of 2024. Currently, 12 farmers in seven prefectures are opening or preparing for the farm. <> In agriculture, where there are many challenges, many farmers are forced to continue farming despite suffering. Through the Hatake Buffet initiative, which greatly improves labor productivity, we will encourage as many farmers as possible to work with pride and confidence and smiles on their faces. We will promote our business so that Hatake Buffet can help transform agriculture, and work toward a world of “one municipality, one harvest farm.”
https://prcdn.freetls.fastly.net/release_image/139123/3/139123-3-c96dcd46e6982638d31a44868e010a0e-250×251.png Notist Co., Ltd. Company name: Notist Co., Ltd. (
https://notist.co.jp/) Address: 52 Hongo, Sakagami-cho, Toyota City, Aichi Prefecture 444-2201 Operator: Naoyuki Matsumoto Contact: info@notist.co.jp Service name: Hatake Buffet Website:
https://hatakebuffet.com/