[CRITEO Co., Ltd.] Criteo releases research report on global travel trends in the AI era
CRITEO Co., Ltd. Press release: November 14, 2024 Criteo releases research report on global travel trends in the AI era ~Survey on travel planning/reservations and consumer sentiment~ Criteo (Headquarters: France, Japan Representative Director: Grace Fromm, hereinafter referred to as Criteo), which develops commerce media, conducted a survey on global travel trends among more than 14,000 people in APAC, EMEA, and America regions. Criteo Global Travel Trends Winter 2024 analyzes data from hundreds of online travel agencies, airlines, hotels, and other travel experts to understand how people plan and book their trips. did. Our research shows that travelers are increasingly looking for inspiration and information online, and are increasingly relying on AI tools to help them search for travel. This trend means that technology and innovation are now more important than ever in determining how people travel as they explore the world, making it easier to book everything you need to have a great trip. It marks the arrival of a new era. However, the trend toward leveraging AI tools also comes with challenges. The industry is becoming increasingly competitive, with many companies vying for travelers’ attention throughout the booking process. Travel professionals are required to take even greater marketing measures to attract the interest of travelers who have a variety of options. • Global air travel is on the rise : In the main regions surveyed (APAC, EMEA, US), air ticket reservations for the third quarter of 2024 increased by 3 to 14% compared to the same period last year, with the APAC region recording the highest growth rate of 14%. /td> • AI becomes the ultimate travel agent: The proportion of travelers using AI is increasing, with 41% saying it helps them get ideas for potential destinations and more than 30% saying it helps them suggest accommodations, food and activities. Among the countries surveyed, Japan has the lowest percentage of respondents who answered, “I used AI to plan my trip and found it useful,” at 9%, and compared to other countries, the rate of utilization of AI in travel planning is still immature. • Book your trip from your mobile device : Compared to one year ago in September 2024, the percentage of flight reservations completed on mobile devices increased by 2 points in the US and 4 points in APAC and EMEA regions • Consumers are adapting to rising costs : About a quarter of global travelers say they spent “more” on travel in the past six months compared to the same period last year. • Americans and Japanese travel domestically, Europeans and Koreans travel abroad: 87% of Americans and 97% of Japanese are planning to travel domestically, while 64% of Germans, 63% of Brits are planning to travel to Europe, and 43% of Koreans are planning to travel overseas to the APAC region. It was found that a high percentage of people plan to travel. • Travelers tend to be more flexible when planning their trips: Approximately one in five travelers say they leave at least part of their travel reservations until halfway through their trip. • Travelers in the APAC region spend the most time booking
accommodation: On average, travelers in the APAC region take more than a week longer to book accommodation than to book a flight, a trend similar to that of European travelers. It takes approximately 16.4 days for travelers in the APAC region to make a reservation for an accommodation. • Consumers’ travel plans pick up after Christmas and in the New Year: Consumers’ attention shifts significantly from shopping to travel reservations during certain periods (summer vacation season, year-end holiday shopping season, and after the new year). Considering that it usually takes about two weeks to confirm a reservation and that the number of travel reservations increases rapidly in January, it is imperative that the battle for customers begins in December in the travel industry. Global retail sales and travel bookings from Q2 2023 to Q1 2024 Index of sales and number of reservations compared to April 2023 (The value for April 2023 is set as 100 points, and the value for each month thereafter is indexed)
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https://prcdn.freetls.fastly.net/release_image/5449/18/5449-18-35efff7bd5b81cd675b402d35bf26aa2-3900×1989.jpg • More travelers are using AI to plan their trips in the UK, Germany, and South Korea Percentage of people who said they used AI to plan their trip and found it useful
https://prcdn.freetls.fastly.net/release_image/5449/18/5449-18-3aab156e17b505006884cf8a9f2d716d-3493×1847.jpg ■About Criteo■ Criteo S.A. (NASDAQ: CRTO) is a global commerce media company that delivers better commerce outcomes for marketers and media owners. The industry-leading commerce media platform brings together thousands of marketers and media owners to create a richer experience for shoppers from discovery to purchase. By delivering trusted, impactful advertising, Criteo powers an open internet that enables discovery, innovation, and choice. *CRITEO Co., Ltd. is its Japanese subsidiary.
