Mellow Co., Ltd./SHOP STOP Kitchen car bento prices have increased by approximately 3.5% in one year – Pay attention to price fluctuations amid rising prices.

[Mellow Co., Ltd./SHOP STOP] Kitchen car bento prices have increased by approximately 3.5% in one year – Pay attention to price
fluctuations amid rising prices. ​
Mellow Co., Ltd.／SHOP STOP Press release: November 14, 2024 Kitchen car lunch box prices have increased by approximately 3.5% in one year – Pay attention to price changes amid rising prices. ~As price increases at major food manufacturers accelerate, bento boxes in a variety of price ranges become popular, resulting in long lines~
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The price of kitchen car bento increased by 3.5% in one year Mellow Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative: Masayoshi Ishizawa, hereinafter referred to as Mellow), which operates Japan’s largest mobility business platform “SHOP STOP,” has released the results of a survey on kitchen car bento prices in Tokyo. We are pleased to announce. According to the survey, the average price of kitchen car lunch boxes in Tokyo increased by approximately 3.5% in the one year period from October 2023 to October 2024. This rate of increase shows a similar trend to the price increase rate of food products (excluding fresh food) in the wards of Tokyo during the same period (3.8% increase compared to the previous year) announced by the Ministry of Internal Affairs and Communications in October 2024. . Stability of kitchen car bento amid rising prices According to an announcement by Teikoku Databank, 2,911 food items will have their prices increased in October 2024, the highest number this year. Amid this general upward trend in food prices, the prices of bento boxes sold by kitchen trucks in Tokyo at SHOP STOP are also fluctuating. According to Mellow’s own data analysis, the average price of a kitchen car bento in Tokyo increased by 30 yen (approximately 3.5%) from 851 yen in October 2023 to 881 yen in October 2024. Diverse price ranges to meet consumer needs Despite rising raw material prices, many food truck operators tend to refrain from sharp price increases out of consideration for their customers. On the other hand, restaurants that offer high-quality ingredients and unique cooking methods are gaining popularity, even though the prices are much higher than the average kitchen car lunch price of over 1,200 yen. From this situation, it has become clear that in the kitchen car bento market, consumers are not only concerned with low prices, but also with a sense of satisfaction and a sense of satisfaction commensurate with the quality and value provided. Ta. 3 popular kitchen cars: High-quality food and reasonable prices will definitely get you waiting in line ~Improve customer satisfaction with a variety of choices, from affordable to luxurious menus~ 1. Corpo della Strega: An attractive restaurant where you can enjoy authentic Italian food for lunch An authentic Italian food kitchen operated by an experienced chef. It features an impressive menu.
https://prcdn.freetls.fastly.net/release_image/31879/140/31879-140-02785ccea2da1cbfadc40057accaad00-2560×1920.jpg Beef peposo 1,500 yen Shopkeeper’s comment: Our restaurant puts customer satisfaction first and uses carefully selected high-quality ingredients. In addition, in order to provide you with a special experience, we have prepared many limited menus that ignore
profitability. With the desire to provide high-quality products at affordable prices, we pursue both quality and value while keeping costs down. Through these initiatives, we strive to create a unique appeal and build long-term relationships of trust with our customers. Features: ・A store where you can enjoy the chef’s carefully selected dishes, from the 850 yen boxed lunch with excellent value for money to the luxury limited menu such as “Beef Peposo” for 1,500 yen. ・We also have daily special lunches ranging from 1,800 yen to 2,000 yen, such as “Abalone rice” and “Ise lobster bisque.” Recommended points: ・We provide high-quality bento boxes made with carefully selected ingredients at affordable prices. ・You can enjoy high-quality dishes that can only be tasted at this restaurant. Price range: 800 yen – 2,000 yen Smartphone app (SHOP STOP):
https://www.mellow.jp/ss_web/shops/DlSwW 2. Muragawa: A popular restaurant for exquisite salmon rare cutlet Their signature menu is rare cutlet made with fresh salmon purchased directly from the market. We have many repeat customers due to the exquisite fried quality.
https://prcdn.freetls.fastly.net/release_image/31879/140/31879-140-a7415f582de63765e8add36b7c5145cd-1920×1413.jpg Salmon rare cutlet seaweed bento 1,200 yen Shopkeeper’s comment: As food prices continue to rise, we are developing a unique strategy. The rare cutlet made with extremely fresh salmon has been very popular, and the number of customers is steadily increasing due to word of mouth. Furthermore, by purchasing in large quantities, we are able to reduce costs and offer products at prices that are acceptable to our customers. In this way, through repeated ingenuity, we are working to improve customer satisfaction and stabilize our business even in a difficult economic environment. Features: ・A store where you can enjoy everything from 750 yen for the Fried Chicken Bento with Green Onion and Salt Sauce to the popular 1,200 yen Rare Salmon Cutlet Nori Bento. – Lunch boxes are attractive because you can choose from 4 different prices depending on your wallet. Recommended points: ・A store where you can enjoy fresh fish dishes. ・We recommend a wide variety of side dishes packed with 5 or more items in an easy-to-approach Noriben. ​ Price range: 750 yen – 1,200 yen Smartphone app (SHOP STOP): https://www.mellow.jp/ss_web/shops/g1Sdq 3. Bistro Carlos: A restaurant that prides itself on juicy steak A popular restaurant where you can enjoy freshly grilled and freshly cut steaks. It boasts a rich variety of sauces so you won’t get bored.
https://prcdn.freetls.fastly.net/release_image/31879/140/31879-140-538770c2086342c26e30a6ccdb05d371-2560×1920.jpg Carlos☆Beef Steak & Herb Chicken Special 1,200 yen Shopkeeper’s comment: Our motto is to provide steaks with a good balance of quality and quantity at prices that our customers can accept. For this reason, we are always working hard to procure fresh ingredients and research efficient cooking methods. In addition, we offer four types of beef steak sauce and three types of herb chicken steak sauce to meet the diverse tastes of our customers. These sauces are our proud products, created using carefully selected ingredients and our own unique recipes. Features: ・A store where you can enjoy meat while considering your wallet, from the reasonable “Herb Chicken Rice” at 800 yen to the popular “Carlos Beef Steak & Herb Chicken Special” at 1,200 yen. ・Freshly grilled beef steak and herb chicken steak are attractive. Recommended points: ・A long-established kitchen car that has been in business since 2007. ・A store that has been loved for many years for its freshly grilled meat and consistent taste and quality. Price range: 800 yen – 1,200 yen Smartphone app (SHOP STOP):
https://www.mellow.jp/ss_web/shops/rXS3o These three stores offer menus ranging from affordable menu items priced at around 750 yen to menu items priced above the average price of 1,200 yen or more, and are popular with long lines. Some stores serve 10,000 meals a month, and their popularity shows no signs of slowing down. SHOP STOP app ( https://www.mellow.jp/shopstop-app ) to check the latest store opening information for popular kitchen cars. Mellow will continue to promote a new food culture and regional revitalization through kitchen trucks based on the purpose of “Everyone’s richness with their own feelings”, and by providing a variety of tastes and experiences, we will continue to promote people’s lives. We will add color to your daily life. Kitchen car business research summary Survey target: Lunch kitchen cars opened at SHOP STOP in Tokyo ・ October 2023: 348 stores ・ October 2024: 382 stores Survey content: Comparative analysis of the average price per meal in office area lunch sales (Based on in-house collected data) Teikoku Databank: “195 major food companies” price revision trend survey – October 2024
https://www.tdb.co.jp/report/economic/5cvg4xyp5o/ Ministry of Internal Affairs and Communications: 2020 base consumer price index Tokyo wards October 2024 (Reiwa 6) (mid-year preliminary figures)
https://www.stat.go.jp/data/cpi/sokuhou/tsuki/index-t.html ▼About SHOP STOP
https://prcdn.freetls.fastly.net/release_image/31879/140/31879-140-ed4f3f20188c942c5018708cdd4e695a-1200×630.png SHOP STOP app This is a platform for store-based mobility businesses such as kitchen cars. We have a track record of operations in 22 prefectures across the country, and are constantly operating and managing over 1,100 business locations, the largest in Japan, and over 3,200 registered stores. We will continue to gradually expand our deployment area. In addition, the SHOP STOP app, which allows you to easily search for a wide variety of kitchen trucks, allows you to check the business schedule and menu of kitchen trucks, and is equipped with coupon and stamp functions, creating customer contact points and opportunities to attract customers. In addition, it is equipped with a “work location/home registration function” suitable for hybrid work and a “notification function for restaurants of interest”, helping to resolve issues for both kitchen truck operators and customers and respond to changes in society. We are continuing to update. Service URL: https://www.mellow.jp/shopstop ▼About Mellow (Mellow Co., Ltd.) Mellow Co., Ltd. was established in 2016 and operates the store-based mobility business platform “SHOP STOP.” “SHOP STOP” is a service that brings change and richness to the city, and by moving around, you can establish a small commercial area and respond to a wide variety of needs. In addition, the new stores will be replaced every day, encouraging new discoveries and experiences for customers and contributing to the revitalization of the town. Mellow strives to “bring change and richness to the city, and realize the richness of each person with their own feelings.” Company name: Mellow Inc. Business details: Open space utilization business using mobility, support and consulting for opening store-type mobility, direct management of kitchen cars Capital: 904.06 million yen (including reserves) Representative: Masayoshi Ishizawa Number of employees: 57 people (including executives) Established: February 18, 2016 URL: https://www.mellow.jp/ twitter：
https://twitter.com/Mellow_corp Mellow press release list: