The reservation-only barrel sauna “sui” in Shibata City, Niigata Prefecture will open on November 16th! Relax in the heat of up to 110 degrees, take a cold bath using well water, and enjoy forest bathing Ahead of the curve Co., Ltd. Press release: November 14, 2024 Reservation-only barrel sauna “sui” in Shibata City, Niigata Prefecture opens on November 16th! Relax in the heat of up to 110 degrees, take a cold bath using well water, and enjoy forest bathing Local sauna using Shibata’s old folk houses, well water, wood, and sauna stones
https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-e5e7da21b522e7de5e012b0ffa2b2d06-3900×2602.jpg
https://sui-kwhgs.jp/lp (*1) Michelin Guide Hong Kong/Macau 2023/2024 “Fortify” with well water and forest bathing Barrel sauna “sui” that takes advantage of insulation technology unique to snowy regions ■What is “sui” Barrel sauna “sui” is located in the forest of Shibata City, Niigata Prefecture. Sui is located on a vast site covered with trees and has a wooden deck right in front of you, giving you a sense of openness and relaxation where you are one with nature. A sauna with a temperature of up to 110 degrees, well water at 15 degrees, and forest bathing where you can experience the four seasons of Niigata will lead you to a place of “tonoi” like never before. ■Concept The word “sui” includes the meaning of “water,” which is essential for a sauna, as well as “cool,” “green,” and “sleep.” All “sui” provide a relaxing time for those who visit. ・Water: Well water in Kawahigashi area, Shibata City, Niigata Prefecture ・Iki: Just as it is, relax and enjoy yourself ・Green: Green plants, natural circulation, green plants, natural circulation, trees of the four seasons ・Sleep: Sleep and rest, slumber
https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-73b45194f65d617c40f9ad71cbc85d62-3900×1955.jpg ■Features ・Cold soft water with a temperature of 15 degrees, well water. Water is indispensable for sauna Local well water instead of tap water is utilized. Temperature is 15 degrees throughout the year, soft water with hardness of 17 degrees is. Soft water is said to be gentle on the skin, causing less irritation to the skin and hair, less causing dryness and itching, and making it easier to keep the skin moisturized. It can be used as a cold water bath after a sauna, or as mellow and pleasant drinking water to hydrate visiting guests. Image
URL: https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-095e4c4fc2c980bf40d041f350eebcc5-3900×2601.jpg
https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-d4b98588b6b1f87c948ab1b73c20619f-3900×2600.jpg ・Barrel sauna with maximum temperature of 110 degrees. The temperature of the sauna rises to a maximum of approximately 110 degrees due to self-rolling You can enjoy it intensely and exhilaratingly. Saunas that reach temperatures of 110 degrees are extremely rare, Achieved by “double structure insulation technology cultivated through building houses in snowy countries” independently developed by Kumagaya Construction, a local Niigata construction company I’m doing it. (Patent pending, patent application number: 2023−163652) Furthermore, in order to aim for local production for local consumption and a recycling-oriented business, we use locally grown Shibata cedar. For the sauna stones, we use stones collected from the Koji area of Shibata City, which are also used as materials for the walls of Shibata Castle, and are donated by local people. The sauna’s heat source uses scrap wood from Kumagaya Construction as firewood. Image
URL: https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-ceb0f530fa16fb55f5e4a7d253db1b9e-3900×2600.jpg
https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-4da479754d2890796f157a3852e815d7-3672×2449.jpg ・You can lie down or go barefoot on the wooden deck. The sauna area is made of a wooden deck where you can lie down. You can walk around the area barefoot This relieves guests from the stress of putting on and taking off their shoes and getting their feet dirty. ・Forest bathing where you can feel the four seasons of Niigata. After leaving the sauna, you can enjoy an open forest bath surrounded by forests. We offer you the luxurious “Totonoi” created by the pleasant breeze and Niigata’s four seasons. There is also a separate private sauna. Image
URL: https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-2b2a3d3cb8146ff3c7ddc9557cca1d8b-3900×2600.jpg
https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-89cbbdf9480d5dc1a70bf0c3e78f622e-3900×2600.jpg ・Original sauna detox water This drink was created by Makoto Fuse, a French chef who worked with three Michelin star chefs in Paris and served as executive chef at a restaurant in Tokyo. We offer free tea using roasted brown rice tea as a base and lots of seasonal fruits. *It may not be possible to provide this service depending on the operating situation.
https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-a1bc55dd876c402e8dcf784948d2462f-3900×2600.jpg ■Appearance
https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-f09be02b1e91ef730706aa8321338337-3900×2600.jpg ■Changing room
https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-975a7053cdf5b1940e5c6098322ea216-3900×2600.jpg
https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-19aaa718621da355ae16fb156db844f4-3900×2600.jpg ■Barrel sauna “sui” overview Address: 180 Ishiki, Shibata City, Niigata Prefecture Access: Approximately 40 minutes by car from Niigata Station, approximately 15 minutes by car or taxi from Shibata Station. The bus gets off at “Ishiki” from Shibata Station to the Kawato area. 1 minute walk after getting off. Business hours: 11:00~20:00 Closed: Mondays and Tuesdays Official website:
https://sui-kwhgs.jp/ Reservation: Please make a reservation from the reservation site or official LINE. Reservation site:
https://sui-kwhgs.jp/lp /Official LINE: https://bit.ly/47V9VP9 Barrel sauna general use: Weekdays: 2,000 yen/person Holidays: 3,000 yen/person Usage time is 2 hours and 30 minutes. 1 barrel sauna reserved/private: Weekdays 12,000 yen/up to 6 people Holidays/Holidays 15,000 yen/up to 6 people Up to 6 people can enter at the same time. It can be reserved for 2 hours and 30 minutes. *The private barrel sauna will be available for use in late November. *Usage fees and options are tax excluded *Swimsuit must be worn *Paid option ・Towel set (3 pieces: bath towel, face towel, sauna mat): 300 yen ・Swimwear (men and women, top and bottom set): 500 yen ・Poncho: 800 yen ・Sauna hat: 500 yen
https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-b13d1425258cfee3bc28840b99cecbd9-3900×2600.jpg
https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-2a094662e9bcfb1ce6b3fc3e5a4c8cfd-3900×2600.jpg
https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-493de19f8d7759d1be589ed73ebdaf87-3900×2600.jpg
https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-19f5eeda028d8d4fc7d57b7d9112d428-3900×2600.jpg
https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-b3e37c84c1dce3f9b06e2a5eddd89557-3900×2600.jpg “Niigata Re-Find” to rediscover the charm of Niigata ■Overview “Niigata Re-Find” is a project to rediscover the wonders of Niigata’s food, culture, and technology, and to communicate the charm of Niigata to the nation and the world through the creation of new spaces and manufacturing. We will carry out our activities with the slogan “Connecting the local area and the world.” “Niigata Re-Find” will feature members and thoughts connected to Niigata with a variety of knowledge, including chefs, local Niigata farmers/hunters, first-class architects, creative directors, creative producers, photographers, art designers, and PR. Members are gathering to contribute. Following the barrel sauna “sui” which will open in November 2024, we will open the overnight restaurant Auberge “Ne” in the spring of 2015. After that, we plan to start brewing sake and rice.
https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-cfee0dd7136c262a8b72e62d8a99a7d4-688×144.jpg ■Niigata Re-Find members
https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-86a59f5c873ff8fa51f52e10d587be65-3900×2602.jpg Representative/Producer: Miki Kumagai
https://prcdn.freetls.fastly.net/release_image/150651/2/150651-2-b2ca66617b31b0ccd90efa3bc704c533-3900×3900.jpg Representative Director of Ahead of the Curve Co., Ltd. Born and raised in Shibata City, Niigata Prefecture. In 2001, he joined Sawakami Investment Trust Co., Ltd., Japan’s first independent investment trust company. He has served as an analyst, fund manager, and director of the investment research department. In 2014, he founded Ahead of the curve in Hong Kong and operates GODENYA, a base for promoting Japanese sake to the world, in Hong Kong Central. Received one Michelin star (2023, 2024). In addition, he currently serves as Director and Vice President of Sawakami Investment Trust Co., Ltd. and Director and COO of CRAZY Co., Ltd., and has been involved in numerous business management activities. MBA from the Wharton School of the University of Pennsylvania. Sake master. Author of “The Relationship between Your Future and Money” (Gentosha). Company profile Ahead of the Curve, which means “beyond the times,” is a creative company that develops businesses both domestically and internationally that are rooted in Japanese culture and tradition, with the motto “From Japan to the World.” Our business, inspired by the rich rural landscape of Niigata, the original landscape of Kumagaya, is deeply connected to people’s lives and provides timeless value. Delivering Japan’s hidden beauty and culture in a way the world has never seen before. That is our mission and our promise for the future. ・Company name: Ahead of the curve Co., Ltd. ・Address: G/F, WELLINGTON STREET 182, CENTRAL, HONG KONG ・Representative Director: Miki Kumagai ・Business details: Planning and operation of restaurant and accommodation businesses, sales promotion of Japanese sake Planning, sales and imports of alcoholic beverages and sake ware, sauna -related business ・Corporate site:
https://ahead-of-the-curve.com.hk