[Nissan Motor Co., Ltd. Japan Marketing Headquarters] Japan Adventure Tourism Council’s first * “Family Edition Adventure Tourism” proposed NISSAN SERENA presents WONDER HUNTER presentation Nissan Motor Co., Ltd. Japan Marketing Headquarters Press release: November 14, 2024 The Japan Adventure Tourism Council proposes the first* “family version of adventure tourism” NISSAN SERENA presents WONDER HUNTER presentation Moe Yamaguchi experiences ice drill for the first time! “Actually, I love the outdoors!” Did Biker Mizuki Nishimura notice any changes through camping? “My curiosity keeps increasing” Nissan Motor Co., Ltd. (Head Office: Nishi-ku, Yokohama City, Kanagawa Prefecture, hereinafter referred to as “Nissan”) has announced the launch of the Japan Adventure Tourism Association (Secretariat: Shinagawa-ku, Tokyo, hereinafter referred to as “JATO”) as a new initiative for the Nissan Serena. With the cooperation of NISSAN SERENA, we will launch “NISSAN SERENA presents WONDER HUNTER,” the council’s first* initiative to advocate family-style adventure tourism. To commemorate this, “NISSAN SERENA presents WONDER HUNTER presentation” was held at Otemachi Mitsui Hall on Wednesday, November 13, 2024. *Among the measures implemented by the Japan Adventure Tourism Council, this is the council’s first initiative in selecting and introducing adventure tourism activities for families.
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https://prcdn.freetls.fastly.net/release_image/9883/134/9883-134-e412dd11b8cf19a7ce97733b272291b2-3000×2000.jpg “WONDER HUNTER” was launched from the thoughts of both parties, “We want the whole family to take on challenges, learn, and grow” At the beginning, Nissan Chief Marketing Manager Naoya Murata and Japan Adventure Tourism Council Director Maki Yamashita took the stage and talked about the background behind the implementation of “WONDER HUNTER”, how they came to cooperate with JATO, and the “Family Edition Adventure” proposed by this project. Presented on “Tourism”. Murata said, “In order to provide the best memories for families, Serena has launched projects such as “Teshigo Trip” and “Doben” with the theme of travel education. “WONDER HUNTER” was born with the idea that we could provide an opportunity for the whole family to take on challenges, learn, and grow through exposure to culture and culture,” he said, explaining the background and thoughts behind the project. Mr. Yamashita continued, “Adventure tourism refers to a trip that consists of two or more of the following three elements: activity experience, nature experience, and cultural experience.” “A style of travel that allows you to experience the nature and culture of Japan by actually moving your body.” He continued, “In order to spread adventure tourism, which has been popular among the wealthy and foreign visitors to Japan, in cooperation with Nissan Serena, we are proposing a new “family version of adventure tourism” for the first time as a council. “We will continue to do so,” he said, commenting on the background of the cooperation with Nissan Serena. Furthermore, he emphasized that the key to adventure tourism is
“self-transformation,” and added, “Family adventure tourism is a way to encourage children’s growth by exposing them to local culture and nature through various activities. A new style of travel that parents can learn from.We hope that this new style of family outing will create special memories for everyone and spread the appeal of adventure tourism throughout Japan.” I did.
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https://prcdn.freetls.fastly.net/release_image/9883/134/9883-134-1ad0581513f05e1741bc6dfef60922a5-3900×2600.jpg Moe Yamaguchi and Mizuki Nishimura from Viking will appear as special guests! Mr. Yamaguchi: “Actually, I love the outdoors!” Mr. Nishimura: “Being able to empty your head is appealing!” Talking about the goodness of nature Moe Yamaguchi, a celebrity and mother of three, and Mizuki Nishimura, a camping comedian and father of Viking, appeared as special guests. In this episode of “WONDER HUNTER,” we asked Mr. Yamaguchi about his outdoor experience, considering that he tries out various activities as a family, and he revealed his active side, saying, “Actually, I love the outdoors.” “I went to Hokkaido this summer vacation and experienced rafting with my family. I love doing activities with my family, such as river rafting and canoeing,” she said, explaining about her family’s outings. Next, Mr. Nishimura, one of the best camping entertainers in the entertainment industry, joked, “I’m more in touch with nature than (my partner) Kotoge,” and when asked about the benefits of being in contact with nature, he answered, “Being in the moment.” I think the appeal of coming into contact with nature is that you can empty your mind and think only about yourself,” Nishimura said, commenting on the beauty of nature that is unique to him. Furthermore, “I love bonfires and go camping, but even though I thought I was going camping, I started to show an interest in the wildflowers and flowers that grow around me, which I had never paid attention to before. “They often grow here, but what kind of flowers are they?” I started to get interested in
constellations because I was also looking at the stars, and I became more and more curious about other things. They commented that the adventure tourism experience had a positive impact not only on themselves but also on their children.
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https://prcdn.freetls.fastly.net/release_image/9883/134/9883-134-22bb8b3819f38757df4fccf35f4bd190-3000×2000.jpg Mr. Yamaguchi commented on his children’s lack of outdoor play, saying, “There are fewer places where they can play to their heart’s content.” He also shared anecdotes about his family’s adventures, saying, “At first I was scared and cried a lot, but when I saw them overcoming their own obstacles, I thought it was amazing and made me feel like an adult.” /strong> In the talk session, we first talked about the background of “WONDER HUNTER”: “Children’s withdrawal from playing outside”. In response, Mr. Yamaguchi said, “The way children play is changing, and there are many good things about it that they can enjoy it online without having to meet their friends.At the same time, I think there are fewer places where they can play to their heart’s content outside.” When they looked at their own children and the children around them, they seemed to feel that their children were no longer playing outside. When asked about his “family trip,” Mr. Yamaguchi shared an anecdote about his “trekking experience during a trip to Hokkaido.” When asked about what happened at the time, she said, “The children tried tree trekking for the first time this year, and at first they were scared and cried a lot, but the next day they said they wanted to go again. When I saw the children overcoming their own obstacles, I thought it was amazing how much they had grown into adults.”There was also a moment when he realized how much the children had grown up. One day, I had a chance to jump into the river, and it was high enough, but my second-year-old son and my husband were jumping in holding hands.I tend to be hesitant about doing something for the first time, but I was nervous. I thought that when children overcome their worries, they smile beautifully,” she said, expressing how impressed she was with the unexpected growth of her children.
https://prcdn.freetls.fastly.net/release_image/9883/134/9883-134-091caef77ee53ad3914220a7b4fcf0f8-3000×2000.jpg “Let’s meet at the site on Serena!?” Mr. Yamaguchi experiences drilling in ice for the first time with an ice drill! Does Mr. Nishimura look relaxed? After the talk session, as part of the actual WONDER HUNTER SPOT experience, Mr. Yamaguchi and Mr. Nishimura tried the winter-only activity “ice drill ice drilling.” The two were dressed in cold weather gear and were challenged in realistic situations. Mr. Nishimura said with great confidence and enthusiasm, “I’ve experienced ice drills before! You can do it in 10 seconds.” Mr. Yamaguchi invited the audience to laugh, “Are you going to get on Serena and meet at the site?” However, he said that this will be his first attempt. When the challenge began, Mr. Nishimura showed off his amazing drill skills, full of power, and penetrated the ice in no time! Mr. Yamaguchi also had some trouble at first because he wasn’t used to operating the equipment, but he kept on smiling and said, “This will be a good experience,” and he successfully completed drilling holes in the ice. Mr. Yamaguchi and Mr. Nishimura, who did their best to clear the activity experience, were presented with the skills of “ice walking” and “fish fishing.” When it was explained that in “WONDER HUNTER” you can gain various skills and titles by experiencing activities like this one, Mr. Yamaguchi commented, “I want to keep improving my skills and gain more life experience.” . In his final remarks, Mr. Yamaguchi said, “I think parents start by choosing what they want to do for their children, but with “WONDER HUNTER,” I want to acquire this skill while “choosing together” with my children. I thought it would be nice to be able to talk about things like, “Do you want to go to this?” and Nishimura commented, “You can easily start experiencing the real thing as if it were a game.I thought the fusion of real life and games was new. I think I’m probably more enthusiastic about it than the kids. I want to be a legend hunter!”, and the meeting ended with a great success. Image
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https://prcdn.freetls.fastly.net/release_image/9883/134/9883-134-82d5ba9f464bf1f3683492558e3159d3-3000×2000.jpg Event overview Name: NISSAN SERENA presents WONDER HUNTER presentation Date and time: Wednesday, November 13, 2024 11:00-12:00 Venue: Otemachi Mitsui Hall (3F Otemachi One, 1-2-1 Otemachi, Chiyoda-ku, Tokyo) Speaker: Naoya Murata, Chief Marketing Manager, Nissan Motor Co., Ltd. Japan Adventure Tourism Council Director Maki Yamashita Guest: Moe Yamaguchi, Viking Mizuki Nishimura “NISSAN SERENA presents WONDER HUNTER” Overview ・Implementation period: Starts from November 13th (Thursday) *End date to be determined ・Holding area: 28 locations nationwide, 25 prefectures *At the time of service launch. This may change in the future. ・”WONDER HUNTER” special URL:
https://www2.nissan.co.jp/SP/SERENA/WONDERHUNTER/ *Activity
reservations will be made via an external site. *To acquire skills, please read the two-dimensional code installed at “WONDER HUNTER SPOT”. Nissan Serena Overview The Nissan Serena, which has already been well received by many customers, will now be released with a new model equipped with e-4ORCE added to the lineup. “I want to drive on snowy roads more safely and securely than ever before.” “I want to be less likely to get sick, and I want to enjoy outings with my family to the fullest with a comfortable travel time all year round.” In response to these wishes, we have created a range of vehicles from everyday life to snowy roads. Regardless of the season or occasion, we have put a lot of effort into making it safer, more secure, and more comfortable for you to enjoy your outings over longer distances. Nissan “Serena” web catalog:
https://www3.nissan.co.jp/vehicles/new/serena.html
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