11/25 (Monday) New business format “HASHLE” opens in Futakotamagawa
Arai Shoji Co., Ltd. Press release: November 14, 2024 11/25 (Monday) New business type “HASHLE” opens in Futakotamagawa Belgian waffles and chocolate drink shop. Introducing HASHLE’s original waffles with apples, potatoes, and bacon!! Arai Shoji Co., Ltd. (Headquarters: Hiratsuka City, Kanagawa Prefecture, President: Ryozo Arai https://www.arai-group.co.jp
https://prcdn.freetls.fastly.net/release_image/68020/54/68020-54-852ada25889cfba170584358a5cc439b-1155×650.jpg HASHLE was launched with the desire to “deliver the waffles that are loved in Belgium to as many people as possible in Japan.” We visited many restaurants in Belgium, the home of Belgium, and based on the manufacturing methods and ingredients that we thought were delicious, we tried to create products that would be loved in Japan as well. In addition to the round-shaped Liege waffle, HASHLE also offers the Hashle waffle, which is a type of waffle made with fillings wrapped in dough and baked, which is rare in Japan. Enjoy a new type of waffle with a chewy texture and a fun combination of ingredients.
https://prcdn.freetls.fastly.net/release_image/68020/54/68020-54-e5960679700c77e4ef206a886086a377-716×251.jpg In addition, HASHLE uses “Chocolat Chaud”, which is drunk during the cold season in Belgium, also known as the Chocolate Kingdom, and is characterized by its rich and creamy taste. This is HASHLE’s signature drink, where you can feel the strong chocolate flavor and enjoy it when you want to take a breather or on a daily basis. ◆Focus on the menu ~ Bringing locally discovered manufacturing methods and ingredients to Japan ~ I ate at many restaurants in Belgium, and based on the manufacturing methods and ingredients that I found delicious, We strived to create products that are loved even in Japan. [Liege waffle] Diameter approx. 9cm Made with Belgian pearl sugar and Hokkaido fermented butter. The fragrant and rich-tasting dough is made with potato, a Belgian staple food, for a chewy texture. The dough is crispy on the outside and chewy on the inside, and becomes addictive with every bite. In Belgium, it is common to serve it freshly baked. The taste, aroma, and texture of other waffles are all exceptional. You can enjoy freshly baked waffles at HASHLE stores.
https://prcdn.freetls.fastly.net/release_image/68020/54/68020-54-30aa1639eb531ec504f97751229e7208-1799×1200.jpg
https://prcdn.freetls.fastly.net/release_image/68020/54/68020-54-84057d660db0f7993a742c20c0d1de1c-1063×1043.jpg *Price includes tax. *The image is for illustrative purposes only. [Hashle Waffle] Height approx. 10cm, Width approx. 6.5cm The moist dough is designed to bring out the deliciousness of the ingredients inside, and is filled with seasonal fruits and other ingredients. HASHLE’s original waffles are individually wrapped and baked in the shop. The base was the waffle, which has been popular in southern Belgium for a long time, mainly during the winter.In order to enjoy fruit even in the winter when fruit cannot be harvested, the waffle dough is made with fruit jam processed in the summer. It is said that it began when people started wrapping it. Hassle also offers savory (side dish) types. It is also recommended as a light meal.
https://prcdn.freetls.fastly.net/release_image/68020/54/68020-54-f62b92d7c1c53d5d646b601c4cdc156a-1799×1200.jpg
https://prcdn.freetls.fastly.net/release_image/68020/54/68020-54-75a6a8b47c1064f2789bacd849161810-850×587.png *Price includes tax. *The image is for illustrative purposes only. [Chocolate drink] Luxurious use of rich dark sweet couverture from Belgium. You can enjoy the unique richness of cocoa butter in chocolate, and enjoy a richer and richer taste. At HASHLE, we offer chocolate drinks ranging from mild to rich to suit your mood, so you can enjoy them on any occasion.
https://prcdn.freetls.fastly.net/release_image/68020/54/68020-54-c0c761980a4b2c3ba5cfc13d136542ab-850×274.png *Price includes tax. ◆Feelings behind HASHLE HASHLE = HASH(#)×WAFFLE The “# (hash mark)” is reminiscent of the checkered pattern on a waffle. By adding “#” to our store name and logo, we have expressed various feelings. 《We want to deliver new deliciousness》 The etymology “hash” means “to chop finely” or “to make something new (from something that has been chopped).” HASHLE adds new value to the traditional waffle that has been cultivated in the Kingdom of Belgium since the 16th century and delivers it to our customers.
https://prcdn.freetls.fastly.net/release_image/68020/54/68020-54-5bd96a661861b4c1b7caa051906bb6a9-461×481.jpg 《I want to connect people》 Hashtag (#) has the image of
“communicating and spreading what you like”. HASHLE aims to create products and stores that make people want to “gift” and “share” with others. ◆ Attention to detail in store creation ~Everything is done inside the store~ ~Proposing a new food scene~ The design is based on the cobblestones and tiles found in the beautiful historic streets of Belgium. Each waffle is made by hand in the store’s kitchen every day, and we are particular about the layout of the equipment so that you can feel that it is freshly made and has a variety of items. The store also has a counter so you can enjoy freshly baked waffles on the spot. This is a shop where you can feel a happy time full of smiles when you stuff your mouth with waffles or when you share them with your loved ones.
https://prcdn.freetls.fastly.net/release_image/68020/54/68020-54-bb8b76b625a044a30e0d8ef529cd0291-435×291.jpg Store name: HASHLE Futakotamagawa Food Show Store Opening date: Monday, November 25, 2024 Business hours: 10:00-20:00 *Store holidays depend on the facility Address: 2-21-1 Tamagawa, Setagaya-ku, Tokyo Futako Tamagawa Rise S.C. B1F Operating company: Arai Shoji Co., Ltd. Other store information 《Monday, November 11, 2024 HASHLE Joinus Terrace Futamatagawa store Opening!!》 About Arai Shoji Co., Ltd. ◆Location: 17-2 Beniyacho, Hiratsuka City, Kanagawa Prefecture ◆Creation: 1920 (Taisho 9) ◆Capital: 100 million yen ◆Number of employees: 633 (as of September 2023) ◆Sales: 211.85 billion yen (September 2023 settlement) ◆Representative Director and President: Ryozo Arai Founded in 1920 as a rice wholesaler, we are celebrating our 104th year We have been promoting business from multiple angles in the food field, including expanding our trading business through a business alliance with Antarchica (currently Ambev), Brazil’s largest beverage manufacturer, and developing the food supermarket Al’s Foods Market. In 1987, we opened Arai Auction, a used car auction venue. It features a wide range of products, including automobiles, motorcycles, trucks, vans, construction machinery, and agricultural machinery. We have partnered with overseas auctions and are currently operating an auto auction business at seven venues across the country. Arai Shoji has the “trust” cultivated through its history, the power to “create” new businesses, and above all, the heart to make everyone’s “smiles” shine.
