Morinaga & Co., Ltd. press release (2024.11.14) Morinaga & Co., Ltd. Rilakkuma and others appear at The Crepe! “The Crepe ” made with Korilakkuma’s favorite strawberry will be on sale for a limited time from December 2nd (Monday)! ~Last year’s popular “The Crepe ” Rilakkuma design Packages are also available~ Morinaga & Co., Ltd. (Shibaura, Minato-ku, Tokyo, President and CEO Eijiro Ota) is collaborating with the “The Crepe” brand, a crepe ice cream made from moist and chewy crepe dough, and the popular characters “Rilakkuma” and “Korilakkuma.” will be held for a limited time. “The Crepe ”, which uses Korilakkuma’s favorite food strawberries and is celebrating its 20th anniversary this year, has a Korilakkuma design on the package, and will be released for a limited time from Monday, December 2, 2024. Masu. In addition, “The Crepe ” will be selling the Rilakkuma design package, which was released last year and received great acclaim, for a limited time from November 25th (Monday). Furthermore, we will also run a campaign where you can win Rilakkuma goods using illustrations drawn for this occasion. ”The Crepe” is a crepe ice cream that makes you feel happy with the moist and chewy texture of the crepe dough. Year-round sales began in the spring of 2022, and it has been very well received, making it an increasingly popular product. The product features of “The Crepe,” which has a soothing texture, match the relaxing world view of “Rilakkuma.” In response to the favorable reception, we will carry out a collaborative promotion this year as well as last year. Through this promotion, we will convey the appeal of “The Crepe”, enliven the ice cream market, and bring smiles to our customers.
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https://www.morinaga.co.jp/the_crepe/ ■The Crepe Product Features “The Crepe ” is a crepe ice cream made by wrapping vanilla ice cream and crunchy chocolate in a crepe sheet that remains moist and chewy even when frozen. There are five quality characteristics, and you can enjoy the texture that changes as you eat. ▼“Rilakkuma” design package (2 types in total)
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https://prcdn.freetls.fastly.net/release_image/19896/502/19896-502-314510566eaa125a3c4af70b216d7dbe-753×1102.png ▼Five features
https://prcdn.freetls.fastly.net/release_image/19896/502/19896-502-b13a71fb2b2cebdf08fd78e30e325692-892×1214.png 1. Biscuit Crunch 2. Smooth vanilla ice cream 3. Crunchy chocolate 4. Chewy crepe 5. Happy whip ■The Crepe Product Features Milky lentil ice cream and sweet and sour strawberry ice cream are topped with strawberry sauce and wrapped in a chewy crepe sheet. *Strawberry juice 8% ▼“Korilakkuma” design package (2 types in total)
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https://prcdn.freetls.fastly.net/release_image/19896/502/19896-502-2b24303abe5462933b1eabcfe7c20722-667×1102.png ▼Four features
https://prcdn.freetls.fastly.net/release_image/19896/502/19896-502-a304d07bd13eb1351e31df793ed03b8e-446×607.png 1. Strawberry ice cream I imagined a red, sweet-smelling strawberry. 2. Strand milk ice cream Contains 3% condensed milk to give you a milky taste. 3. Strawberry sauce Sweet and sour strawberry sauce It also contains strawberry seeds, so you can enjoy a crunchy accent. 4. Chewy crepe ■About the campaign We will carry out two types of campaigns: a receipt application campaign where you can win Rilakkuma original goods using original illustrations, and a follow and repost campaign where you can win QUO card Pay on X (formerly Twitter). 1. Apply with the receipt from which you purchased the product! A campaign where you can win Rilakkuma original goods by lottery! ／ We will be holding a campaign where you can apply with the receipt of purchasing “The Crepes”. If you purchase 3 eligible products, 100 people will receive an “original tableware set (plates, bowls, mugs)”, if you purchase 2 eligible products, you will receive an “original stainless steel bottle” for 200 people, and if you purchase 1 eligible product, you will receive an “original QUO” Card (500 yen)” will be won by lottery among 500 people. Please apply from The Crepe brand website with the receipt from which you purchased the product. ○Application period: November 25, 2024 (Monday) to March 24, 2025 (Monday) 23:59 ○Receipt validity period: November 14, 2024 (Thursday) to March 24, 2025 (Monday) 23:59 ○How to apply: Please take a photo of the receipt of your purchase of The Crepe and apply from The Crepe brand website. Brand site ( https://www.morinaga.co.jp/the_crepe/ ) If you purchase 3 eligible products, you will receive 1 piece of “original tableware set (plate, bowl, mug)”. If you purchase 2 eligible products, you will receive 1 sip of “Original Stainless Bottle”. By purchasing one eligible product, you can apply for one “Original QUO Card (500 yen)”. The announcement of the winner will be replaced by the shipping of the prize.
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https://prcdn.freetls.fastly.net/release_image/19896/502/19896-502-405d96ee02218eb5c8a2436307a6d59a-800×800.png *The image is for illustrative purposes only. The design and specifications of prizes are subject to change. 2. Win up to 10,000 yen worth of QUO Card Pay! X (old Twitter) follow & repost campaign! ／ Among those who follow Morinaga Ice Cream’s official X (formerly Twitter) account and repost posts eligible for the campaign, one person will receive QUO Card Pay worth 10,000 yen and 10 people will receive QUO Card Pay worth 1,000 yen. I’ll give you a present. The campaign will be held twice: the first campaign will coincide with the release date of “The Crepe ” and the second campaign will coincide with the release date of “The Crepe ”. Masu. [Campaign 1st] ○Implementation period: November 25, 2024 (Monday) to December 1, 2024 (Sunday) 23:59 ○How to apply: (1) Follow Morinaga Ice Official X (formerly Twitter) account (@MorinagaIce) https://x.com/MorinagaIce (2) Repost posts targeted by the campaign If you quote the target post with the hashtag “#Gohobi Ice Cream is the Crepe”, your chances of winning will increase. (3) Winners will be contacted via direct message function. ○Prize: QUO card Pay 10,000 yen (1 person in total) QUO card Pay 1,000 yen worth (total of 10 people) [Campaign Part 2] ○Implementation period: December 2, 2024 (Monday) to December 9, 2024 (Monday) 23:59 ○How to apply: (1) Follow Morinaga Ice Official X (formerly Twitter) account (@MorinagaIce) https://x.com/MorinagaIce (2) Repost posts targeted by the campaign Add the hashtag “#The Crepe Strawberry Strawberry” and quote the target post to increase your chances of winning. (3) Winners will be contacted via direct message function. ○Prize: QUO card Pay 10,000 yen (1 person in total) QUO card Pay 1,000 yen worth (total of 10 people) ■About “Rilakkuma” A costumed bear suddenly comes to the house of Kaoru, an office lady, and continues to take care of her. It is unknown who is inside. Even though it’s nice, it’s not particularly useful and just lazes around every day. The biggest concern seems to be daily meals and snacks. “Rilakkuma” official site
https://www.san-x.co.jp/rilakkuma/ (C)2024 San-X Co., Ltd. All Rights Reserved. ■Product overview
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