[Panasonic Information Systems Co., Ltd.] “By being able to see visitor attributes, our marketing policy becomes clearer.” Published a case study of digital marketing support for Orix Aquarium Co., Ltd., which operates Kyoto Aquarium and Sumida Aquarium
Panasonic Information Systems Co., Ltd. Press release: November 14, 2024 “By being able to see visitor attributes, our marketing policy became clearer.” Publishes a case study of digital marketing support for Orix Aquarium Co., Ltd., which operates Kyoto Aquarium and Sumida Aquarium.
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https://service.is-c.jpn.panasonic.com/case/193 Orix Aquarium operates Kyoto Aquarium and Sumida Aquarium, which aim to create aquariums that are as comfortable as an urban park, with the theme of “living with an aquarium.” We have carried out various events and measures to increase the number of visitors during the off-season, but the results have been unclear. Therefore, with the introduction of the web ticket system, we introduced digital marketing. We asked about the
background, results, and support provided by Panasonic IS. This is the point • By organizing and analyzing ticket sales data and verifying the effectiveness of measures, we were able to visualize trends by visitor attribute • With support that included not only data but also suggestions obtained from data, we were able to reach the marketing strategy in the shortest possible way • The idea of analyzing whether the target customer group is coming has spread, and the entire workforce has changed their mind to be data-oriented Marketing challenges • Measures that are not based on visitor attributes are difficult to directly lead to increased customer attraction • There is no way to obtain visitor attributes necessary for data analysis • Lack of skills and knowledge to organize and analyze data Solved like this • Visualize visitor trends by organizing and analyzing data and verifying measures • Now we can take measures to target specific attributes, successfully increasing the number of visitors • It is now possible to predict the number of visitors each month, greatly accelerating the PDCA cycle For more information, please see the implementation examples on our website!
https://service.is-c.jpn.panasonic.com/case/193 ■About Panasonic Information Systems Panasonic Information Systems Co., Ltd. is an IT “service” company that delivers high value-added systems and services to a wide range of customers, including manufacturing industries. As the core IT company of the Panasonic Group, we support its global business expansion with a variety of business systems. In addition, as an IT business company, we leverage the experience and know-how we have cultivated through this process to provide total solutions to customers outside the Panasonic Group. *Company names and product names mentioned in the text are trademarks or registered trademarks of each company. [Contact information] Panasonic Information Systems Co., Ltd. Customer Success Headquarters Sales Management Department Sales Innovation Department Marketing Team Yamada E-mail:
press-pisc@ml.jp.panasonic.com Panasonic Information Systems Co., Ltd. Customer Success Headquarters Sales Management Department E-mail: sales-pisc@ml.jp.panasonic.com