Aoki Shoten will renew its company name and logo from March 1st on the occasion of its 100th anniversary. Aiming to create “fruit culture” with fruits for the next 100 years
Aoki Shoten Co., Ltd. Press release: November 14, 2024 Aoki Shoten will renew its company name and logo from March 1st on the occasion of its 100th anniversary, aiming to create “fruit culture” with fruits for the next 100 years. 100th anniversary ceremony and celebration to be held on Wednesday, November 13, 2024 Aoki Shoten Co., Ltd. (Headquarters: Koriyama City, Fukushima Prefecture, Representative Director and President: Daisuke Aoki, hereinafter referred to as Aoki Shoten) will change its company name to “Aoki Fruits Co., Ltd.” from Saturday, March 1, 2025. Additionally, we will update our corporate message to “Moisturize your life” and change our corporate logo to a new design. We will be celebrating our 100th anniversary in May 2024, and this change will be made in order to use this memorable milestone as an opportunity to further evolve for the next 100 years. In addition, the “Aoki Shoten Co., Ltd. 100th Anniversary Ceremony and Celebration” will be held on November 13, 2024 (Wednesday), and President and Representative Director Daisuke Aoki will talk about the 100th anniversary history and 100th anniversary projects. We also announced our corporate message, new company name, and new logo.
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https://prcdn.freetls.fastly.net/release_image/54019/121/54019-121-02ae987f7b4b2e3aa9a33dcd1629ae3e-2500×1697.jpg Taking the opportunity of our 100th anniversary, and looking ahead to the next 100 years, in order to evolve the value that fruit itself provides in line with changes in society, we have adopted the corporate message of “Moisturize your life” and changed the company name to Aoki Co., Ltd. The name of the store will be “Aoki Fruits Co., Ltd.”. By renewing our company name, which we have maintained for over 100 years, we are determined to bring to fruition our company’s management philosophy of “creating fruit culture,” and we also respect fruit as a company that does business together with fruit. We have decided to change our company name because we want to be a company that will continue to grow together with fruit for many years to come. Thoughts behind the corporate message, new company name, and new logo
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https://prcdn.freetls.fastly.net/release_image/54019/121/54019-121-53ab698390fbc7dc61e2a8c15c653880-3900×3039.jpg New logo ■Corporate message We believe that the value that Aoki Shoten has continued to deliver is to “moisturize” people’s bodies, lives, and society through the “nutrients and color” that fruits have, and “the power to make people smile.” Our corporate message is “Moisture.” In this era where each person’s tastes, individuality, and choices define their individuality, we want to deliver fruits that continue to be chosen by people. I want to be a source of moisture in each person’s life. It contains such a message. ■New company name By leveraging the technology and experience we have cultivated over our 100-year history and our relationships with all stakeholders, we will continue to create fruit culture as a company that will continue to work with fruit even as times continue to change. We have decided to name it “Aoki Fruits Co., Ltd.” with the determination to ■New logo The overall shape of the logo is based on the motifs of sunlight and moistening rain, with the aim of “watering people with fruits like the sun that sprouts life and rain of blessings,” and “spreading excitement through the creation of fruit culture and promoting our philosophy.” It expresses our determination to make it come true. The shape of the line is a drop, representing the appearance of moistening with fruit juice and the appearance of buds. The colorful colors not only express the deliciousness and vividness of the fruit, but also the individuality of various fruits and diverse human resources. It expresses our determination to take on the challenge of “creating a new fruit culture” without being constrained. In addition, the number of lines is nine, in line with our company’s nine standards of conduct. 100th anniversary ceremony and celebration held
https://prcdn.freetls.fastly.net/release_image/54019/121/54019-121-ecfe88a98e7aa50bedafc887eec20e19-3799×2533.jpg 100th anniversary ceremony and celebration On November 13th
(Wednesday), we held the “Aoki Shoten Co., Ltd. 100th Anniversary Ceremony and Celebration” to commemorate the 100th anniversary of our founding. Looking back at Aoki Shoten’s 100 years of history, we will also introduce Aoki Shoten’s original store, which was named in commemoration of the 100th anniversary, including the new business store “Ikkabo” that opened in October 2023 to commemorate the 100th anniversary. Introducing 100th anniversary projects such as the strawberry “Ao Haruka” and the 100th anniversary campaign held from May 2024, and announcing the new company name, new logo, and corporate message that will change from Saturday, March 1, 2025. We did this. About Aoki Shoten 100th anniversary
https://prcdn.freetls.fastly.net/release_image/54019/121/54019-121-ef1ee39a1c526edeb834a0cc6a329ead-595×420.jpg Aoki Shoten was founded in 1924 as a banana processing wholesaler, and celebrated its 100th anniversary in May 2024. As lifestyles changed, we changed our business format from wholesale, and now we have a fruit shop business with “Fruit Shop Aoki,” as well as a fruit bar business with approximately 180 stores nationwide, including “Kaju Kobo Karin,” a fruit juice specialty store. We are developing a variety of businesses, including the fruit tart and cafe business, which operates “Fruit Peaks,” as well as the fruit juice bar and deli business, which provides fruit foods, and the e-commerce business. To express our gratitude to all our customers and
stakeholders who have supported us over the past 100 years, we have created the following message: “More, Always, Fruits.” ”, we are conducting company-wide cross-brand initiatives to allow as many people as possible to enjoy fruit throughout the year, as well as various corporate activities related to our 100th anniversary. For more information about Aoki Shoten’s 100th anniversary, please check the press release below: Aoki Shoten Overview ・Company name: Aoki Shoten Co., Ltd. ・Head office location: 405 Yayamada 5-chome, Koriyama City, Fukushima Prefecture ・Representative: Representative Director and President Daisuke Aoki ・Founded: 1924 ・Capital, etc.: 45 million yen ・Number of employees: 2,470 (287 full-time employees) *As of November 1, 2024 ・Company website: https://aokifruit.jp/ ・Business details: [Fruit bar business] Kaju Kobo Karin (159 stores), Wonder Fruits (9 stores), V²&M by FruitsBar AOKI (8 stores), Fruits Bar AOKI (7 stores) [Fruit tart & cafe business] Fruit Peaks (15 stores) [Fruit shop business] Fruit shop Aoki (7 stores) [Others] FRUITS IN LIFE (1 store), Ikkabo (1 store), Aoki Fruits Online *As of November 1, 2024