Developed “Namahageman” [Red] and [Blue] using Oga City’s specialty products. Oga City’s special products made with red snow crab and Gibasa can be used as hometown tax return gifts.
Red Horse Corporation Co., Ltd. Press release: November 14, 2024 Developed “Namahageman” [red] and [blue] using Oga City’s specialty products. Oga City’s special products made with red snow crab and Gibasa can be used as hometown tax return gifts. ~ Tasted at the 10th Hometown Choice Big Thanksgiving, about 90% said they wanted it~
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specialties using Oga City’s specialty products. It has been decided to develop two types of “nikuman” containing “red snow crab” and “gibasa.” Oga City is located in the central part of Akita Prefecture, and covers most of the Oga Peninsula that juts out into the Sea of Japan. Surrounded by the Sea of Japan on three sides, there are many fishing ports dotted around the rich fishing grounds, where a wide variety of seafood is landed. Around spring of this year, we were asked by Oga City if it would be possible to develop products using Oga City’s specialty products, and we were considering it. The spots that caught our attention were the red snow crab, which boasts the largest catch in Akita Prefecture (from the 2023 Akita Prefecture Fisheries Annual Report), and the soul food Gibasa (official name: Akamoku), which has been eaten in Akita Prefecture since ancient times. )” was. Since these ingredients not only had excellent taste but also aroma, we decided to develop “nikuman” (nikuman), a hot food that brings out the flavor and is popular at local roadside stations. Introducing a “Nikuman” with the image of red Namahage and blue Namahage, filled with the aroma of crab and the aroma of the ocean. Since Oga City is synonymous with “Namahage,” this product is designed to evoke the images of “Red Namahage” and “Blue
Namahage,” so we used Red Snow Crab for the red color and Gibasa Gibasa for the Blue color. I went. [Red] is made by mixing red snow crab into pork, giving the skin a red color, and the moment you cut it open, you can smell the crab flavor. [Blue] is a “nikuman” (meat bun) in which Gibasa powder is kneaded into the skin and you can feel the aroma of the ocean after eating it. Both types have Namahage stamped on the top and can be purchased as souvenirs to take home. The tasting event held in Oga City was attended by a large number of people, including city hall staff, crab store owners, and local residents, and the rich aroma, heavy texture, and satisfying filling were well received. As a result, expectations for sales have increased. This item has been registered as a hometown tax return gift by Oga City since November 1st (Friday), and donations have begun to be accepted on Rakuten Hometown Tax and all 7 other sites.
https://prcdn.freetls.fastly.net/release_image/48395/471/48395-471-f3ccfe283ecbf970f54f8f9d9dd1a58a-2835×2571.jpg Namahageman [Red]
https://prcdn.freetls.fastly.net/release_image/48395/471/48395-471-2766345ba64b1ac9336ebbe0c1ee9da7-2695×2495.jpg Namahageman [Blue] In addition, from November 11th (Monday), we began accepting donations for the “Red Snow Crab Onigiri”, which was developed at the same time as Namahageman, as a hometown tax return gift. This product is a special rice ball made with cooked rice made with peeled red snow crab, Akitakomachi and seasonings produced in the city. You can enjoy the best match of products born in the same land. Approximately 3,000 people sampled this product at the “10th Hometown Choice Grand Appreciation Festival” held at Pacifico Yokohama on November 9th (Saturday) and 10th (Sunday). We received positive comments from visitors, such as, “The crab smell is amazing,” “It’s delicious and you can eat as many as you want,” and “The smell of the ocean after eating it is irresistible.” Approximately 90% of those who sampled the product said, “I definitely want it,” making it a product that can be expected to become a new specialty of Oga City.
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https://prcdn.freetls.fastly.net/release_image/48395/471/48395-471-261daf240580ddd6e46f694ac273139d-789×495.jpg ■“Namahageman (Red)” Product Overview Contents: 1 piece (200g) Product description: Red snow crab landed in Oga City is mixed into pork to create a steamed bun with a rich crab flavor.
https://prcdn.freetls.fastly.net/release_image/48395/471/48395-471-eab40ca5e4c36aedd69dccc9e35f3d3a-747×484.jpg ■“Namahageman (Blue)” Product Overview Contents: 1 piece (200g) Product description: Gibasa, also known as a superfood, is kneaded into the skin of a meat bun, making it a masterpiece that leaves you with the aroma of the ocean in your mouth after eating it.
https://prcdn.freetls.fastly.net/release_image/48395/471/48395-471-16ebbb47d97e1561b39a72de2d53b33a-800×533.jpg ■“Snow Crab Rice Ball” Product Overview Contents: 1 piece (80g) Product description: Red snow crab from Oga City is mixed with Akitakomachi (also from Oga City), and rice balls are made from seasoned rice seasoned with seasonings produced within the city. ■Sales location 〇 Donations accepted at each site as Oga City’s hometown tax return gift (Total 7 sites) Rakuten Hometown Tax, Furusato Choice, Furunavi, au Pay Hometown Tax, Furusato Honpo, Saison Hometown Tax, Furusato Premium Rakuten Oga City page:
https://www.rakuten.ne.jp/gold/f052060-oga/ *We are also making preparations for sales at other locations in the city and nearby sales offices. ■Return gift name and optimal donation amount 1. Red snow crab meat buns (9 pieces) Oga Namahageman Red: 19,000 yen 2. Gibasa meat bun 9 pieces Oga Namahageman Blue: 17,500 yen 3. 2 meat buns using red snow crab, 2 meat buns using Gibasa, total 4 pieces Oga’s Namahageman red blue: 11,500 yen 4. Male Red Crab Snow Crab Onigiri Set of 9: 14,000 yen We listen to the voices of local governments and businesses and develop new products co-created with them. In addition to providing support for hometown tax donations, we launched a product development department in January of this year to carry out
problem-solving product development that takes advantage of local characteristics. Currently, we are developing over 80 products in over 30 local governments nationwide. We not only develop new local products that make use of local resources in line with the situation of each local government and the challenges faced by businesses across the country, but also coordinate regional characteristics and brand the region. The products we develop are manufactured using raw materials from local producers, and we create stories unique to the region by collaborating with products from local businesses, helping to revitalize the business activities of businesses. We support regional branding. In addition to registering the product as a return gift for hometown tax donations, we also support the development of new sales channels. Through these activities, we will comprehensively promote the “story” and “product”. By involving local people and products in product development and working together to create products that symbolize the region, we can motivate the local people and, as a result, contribute to increasing the number of producers and preserving the local food culture. That’s what I think. All members of the Product Development Department are proud to work toward the goal of developing new local products that will bring vitality to the region and energize the town.
https://prcdn.freetls.fastly.net/release_image/48395/471/48395-471-0e631d1a6524839ead9d5d1aed599a81-600×399.jpg [Red Horse Corporation Co., Ltd.] Head Office: KOKUGIKAN FRONT BUILDING 2nd floor, 1-10-5 Yokoami, Sumida-ku, Tokyo 130-0015 Established: March 1964 Representative: President and Executive Officer Kensuke Yamada Business content: Local industry support and revitalization business, consumer business URL:
https://www.redhorse.co.jp/
https://prcdn.freetls.fastly.net/release_image/48395/471/48395-471-83f1074753ee6db06bcb75514bc6ceac-1709×966.png [Contact information regarding this press release] Person in charge: Mihara Phone number: 03-6402-7614 e-mail：service-info@redhorse.co.jp
