[Gyutan no Lemon Co., Ltd.] [Gyutan no Lemon], a much-talked-about store in Shinjuku with endless lines, will open its third “Asakusa store” on October 26, 2024! There were long lines at the pre-opening event, and it was a great success!
Gyutan no Lemon Co., Ltd. Press release: November 14, 2024 [Gyutan no Lemon], a popular store in Shinjuku with endless lines, will open its third store, the Asakusa store, on October 26, 2024! There were long lines at the pre-opening event, and it was a great success! The much-talked-about “charcoal-grilled thick-sliced beef tongue specialty store” is opening new stores one after another! Director Takafumi Horie also attended the pre-opening on October 24th. The set meal menu, limited to 100 meals, is sold out!
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https://prcdn.freetls.fastly.net/release_image/143737/8/143737-8-648407f9dd8fbeda54be63cf2ad6e0f8-1258×1108.jpg Beef tongue lemon Asakusa store interior ・Many customers gathered for the pre-opening event, and it got off to a successful start! At the pre-opening event held on October 24th prior to the opening, many customers gathered before the store opened to take advantage of the “half-price campaign for all set menus” starting at 2:30 p.m. This special project, which was limited to the first 100 people, allowed them to enjoy the popular thick-sliced beef tongue set menu at a special price, and all items were sold out. The event was crowded with many visitors and symbolized the spectacular start of the Asakusa store. Also, from 15:30, Takafumi Horie, director of Gyutan Lemon Co., Ltd., visited the store and streamed live on YouTube “Horiemon Channel”. When Horie arrived, there was already a long line at the Asakusa store, and many customers could be seen enjoying their meals inside. In the broadcast, Horie and the directors introduced the brand’s appeal and the commitment to the beef tongue menu, and conveyed to viewers the vibrancy of the Asakusa store in real time. The live streaming archive is available at Here You can view it from here.
https://prcdn.freetls.fastly.net/release_image/143737/8/143737-8-676c8c75f7c1eee206c2ec2cf7723ae3-988×1655.jpg October 24, 2024 Asakusa store pre-opening event queue
https://prcdn.freetls.fastly.net/release_image/143737/8/143737-8-e0a8c6c4e9c8b05fa22a4bc6f7c2be95-1200×675.jpg October 24, 2024 Asakusa store pre-opening event queue
https://prcdn.freetls.fastly.net/release_image/143737/8/143737-8-4d5df9778c24e15e4cdcf6b087116d68-2221×1237.png October 24, 2024 Horie (right) interviewing customers on “Horiemon Channel” live broadcast ・Thickly sliced beef tongue is delicious! The best part of beef tongue, the “tangen”, is generously cut into extra thick pieces. That’s why [Beef Tongue Lemon] can provide rare parts Beef tongue is an ingredient loved by many people for its softness, juiciness, and deep flavor. Because it is low in fat and high in protein, it is considered a healthy meal and is popular among health-conscious people. Beef tongue is divided into four types: “tangen”, “tanchu”, “tansaki”, and “tanshita”, and it is a rare part that can only be obtained from one cow in around 1kg. Of these, “Tangen” is the highest quality cut, which only accounts for about 20% of the whole meat, and is characterized by its rich marbling and delicate texture. It is a special part loved by foodies. Image
URL: https://prcdn.freetls.fastly.net/release_image/143737/8/143737-8-636af9e70d4ccfdf878cd4dcc55d2318-1055×791.png [Gyutan no Lemon]’s most popular [famous “Kiwami” steak] is a unique dish in which this rare “tangen” is cut into super thick slices and carefully grilled over high-grade Bincho charcoal by skilled craftsmen. It is served according to the cooking method. This cooking method, which involves grilling the meat at a high temperature until crispy on the outside and then slowly cooking it to the inside, maximizes the tenderness, juiciness, and deep flavor that is unique to Tangen. The thickly cut beef tongue has an impact, and the exquisitely cooked, rare texture of the cut side will whet your appetite. It is characterized by its heavy weight that you can feel with chopsticks, and its plump and elastic softness, and the juicy flavor spreads throughout your mouth every time you chew it.
https://prcdn.freetls.fastly.net/release_image/143737/8/143737-8-334e2d9fbe7be44cc06c8b2a19dc9971-1566×1044.jpg In addition, at [Beef Tongue Lemon], we have devised ways to allow you to fully enjoy the taste of beef tongue. Other parts than “Tangen” are also used as main dishes and side dishes without wasting anything. For example, the “tansaki” that has been simmered for a long time is soft and fluffy, and the minced beef tongue used in meat miso has a firm texture, so you can enjoy beef tongue with a variety of textures. Additionally, we are proud of our carefully selected rice that brings out the flavor of the beef tongue. Kyoto’s long-established rice store, Hachidaime Gihei, uses a seasonal blend of rice to match our beef tongue, and cooks it all at once over high heat in the store’s large pot. Hokkata rice, which brings out its natural sweetness to the fullest and retains just the right graininess, perfectly matches the texture of the thick-sliced beef tongue, making it the perfect partner.
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https://prcdn.freetls.fastly.net/release_image/143737/8/143737-8-5e60501f7c59c394abd5a6d4793e66b2-1566×1044.jpg ≪Menu example≫ ■Set meal menu ・Famous “Kiwami” Steak (6 slices 3,280 yen) Only a very small amount of the soft and precious phlegm can be taken from a single stick, and it is cut into ultra-thick pieces. After grilling the edges with high-grade Bincho charcoal at a high temperature until crispy, we take our time and cook the inside to create the best condition. Enjoy it with delicious rice cooked fluffy in a Hagama pot.
https://prcdn.freetls.fastly.net/release_image/143737/8/143737-8-47bfd0700aba20b22c397869be664456-1566×1044.jpg ・“Kiwami” steak and grilled beef tongue (3,280 yen) An assortment of “Kiwami” steak, which is made by cutting tongue into very thick pieces and grilling it, and grilled beef tongue, which is made by charcoal-grilling tongue into thick slices. The tanchu is marinated in salt koji overnight and grilled over charcoal, and the more you bite into it, the more delicious it becomes.
https://prcdn.freetls.fastly.net/release_image/143737/8/143737-8-1e43368ea018410d389da5726ef11856-1566×1044.jpg ・Beef tongue grill (2,500 yen) The tongue part, which has a unique texture and a good balance of flavor, is marinated in salt koji overnight, grilled over charcoal, and sliced into thick slices. This is a dish where you can feel the flavor the more you chew.
https://prcdn.freetls.fastly.net/release_image/143737/8/143737-8-918505d891805e0ff285093db85c6fdc-1566×1044.jpg ・“Kiwami” steak and A5 wagyu beef (3,980 yen) This is a very popular set that includes “Kiwami” steak, which is made by cutting the tongue into very thick pieces and grilling it, and A5 Kuroge Wagyu beef short ribs.
https://prcdn.freetls.fastly.net/release_image/143737/8/143737-8-f23f7bce4c200fab5dce92b2b1999876-1566×1044.jpg ・“Kiwami” Steak and Sukiyaki (4,980 yen) An assortment of “Kiwami” steak, which is made by cutting tangen into super thick pieces and grilling it, and A5 Japanese black beef zabuton. Zabuton can be lightly seared on the surface, sliced thinly, and eaten
sukiyaki-style with extra-rich egg yolk to enjoy an even more mellow and deep flavor.
https://prcdn.freetls.fastly.net/release_image/143737/8/143737-8-05bdb7ede5d829f5304ceb914d265cc1-1566×1044.jpg *Set meal menu set contents Hagama-cooked rice, beef tongue soup, beef tongue curry, beef tongue miso, grated yam, salad ◎For an additional 900 yen on all menus, you can change Hagama rice to “Ikura egg yolk rice.” ◎In addition, a la carte menus and drinks are also available. ◎All prices include tax. ・[Beef Tongue Lemon] Nationwide rollout begins with overwhelming support! “Shinjuku Yakiniku Gyutan no Lemon Sohonten” (address: YS Building B1F, 7-16-12 Nishi-Shinjuku, Shinjuku-ku, Tokyo) was founded in Shinjuku-ku, Tokyo in 2018 and moved to its current location in 2021. Although it is located on the basement floor, which is inconspicuous, the restaurant has become a hot topic on social media and word of mouth as it serves extra-thick beef tongue that is surprisingly tender and juicy.Currently, it is so popular that reservations are booked up to a month in advance. . Although it is a medium-sized store with a site area of about 30 tsubo and 50 seats, it achieves monthly sales of 48 million yen. More than half of the customer base are overseas tourists, and inbound demand is driven by word of mouth through social media, and its overwhelming popularity is rapidly expanding. In May 2024, we welcomed Hideomi Imanishi, Takafumi Horie, and Seiji Kawamura as directors and established the corporation “Gyutan no Lemon Co., Ltd.” Immediately after its establishment, the company began full-fledged efforts to develop franchises nationwide, and is currently recruiting for franchisees, with many applicants eager to join the rapidly growing beef tongue market. Following the opening of “Shinjuku Yakiniku Gyutan no Lemon Osaka Main Store” on September 27, 2024 and the recent “Gyutan no Lemon Asakusa Store,” we have also decided to open our 4th and 5th stores in Japan. We are currently expanding our services nationwide one after another. “Beef Tongue Lemon” has improved its brand value by providing extremely thick and juicy beef tongue, and further growth is expected not only in Japan but also with future nationwide expansion.
https://prcdn.freetls.fastly.net/release_image/143737/8/143737-8-3f588c161d5e124f4684821870a8ad20-519×304.jpg [Click here for information on Gyutan no Lemon FC membership] https://www.gyutan-lemon.com/ Gyutan no Lemon Co., Ltd. Representative name: Kazuma Hara Head office location: 1-2-1-223 Moriyama, Kanazawa City, Ishikawa Prefecture Industry: Food and beverage Established: May 1, 2024 URL: https://www.gyutan-lemon.com/
