The savior of “Sukimaranchi” in the Taipa era! “Lunch Pie” is a one-bite pie that feels like a snack but has an authentic taste.The lineup has been renewed with the addition of the new standard “Beef Curry”!
Koikeya Press release: November 14, 2024 The savior of “Sukima Lunch” in the Taipa era! “Lunch Pie” is a one-bite pie that feels like a snack but has an authentic taste.The lineup has been renewed with the addition of the new standard “Beef Curry”! A new lineup with a new look! Koikeya Co., Ltd. (President: Akira Sato) has renewed the “Lunch Pie” brand, a savory (not sweet) pie that was born as a “new food option” that can be easily eaten as a snack, and is now offering a new standard, “Lunch Pie Clam Chowder.” ” and “Lunch Pie Delicious Pizza,” the new product “Lunch Pie Beef Curry” will be added to the lineup and will be released nationwide and on all channels on Monday, November 18, 2024. Image
URL: https://prcdn.freetls.fastly.net/release_image/3039/1447/3039-1447-1ae0a8242894f5af3ddd78dd64b20c2f-1644×992.jpg
In recent years, due to the diversification of lifestyles and changes in the social environment, the line between “snacks” and “meals” during the day has become increasingly blurred. The amount of time people spend on meals is decreasing, and there is an increasing trend toward separate meals and overeating. As a result of this, it is believed that people are becoming more and more hungry throughout the day, and in March of this year, “lunch pie” was launched as a new option in the snack market. “Lunch Pie” is a casual pie with an authentic feel, made from a richly aromatic multi-layered pie dough kneaded with butter and crisply baked in the oven, wrapped in a rich culinary filling made from real ingredients. We have received feedback from many customers saying, “This is more than just a sweet!” as it is so convenient that it can be eaten as a snack, yet allows you to enjoy the taste of an authentic pie. It has gotten off to a strong start as a brand responsible for a new kind of snack that has never existed before. Aiming to further establish and expand the “Lunch Pie” brand, we will launch new items and renew the packaging. For the new item, we have selected “Beef Curry,” which has a high affinity with the image of a light meal and goes well with pie crust. We aim to establish “curry pie” as a follow-up to curry bread and curry buns, which have already become standard snacks. As for the packaging, we have created an attractive design that makes you want to have it in your desk drawer or bag, while also improving it so that it stands out on the sales floor and leaves a lasting impression. Using the brand’s unique pillow case with individual packaging of “3 pieces x 2 bags”, the packaging style is suitable for a variety of eating occasions while creating the feeling of taking out a pie from a specialty store. Please try our “lunch pie”, which is perfect for an easy lunch during your free time. ■About the taste of “Lunch Pie” ・NEW “Lunch pie beef curry” A buttery puff pastry baked crisply in the oven is wrapped in a beef curry-flavored filling made with the flavor of beef and a unique blend of spices. ・”Lunch Pie Clam Chowder” A creamy clam chowder-flavored filling packed with the flavor of clams is wrapped in a buttery puff pastry that is crisply baked in the oven. ・“Lunch Pie Delicious Pizza” A buttery puff pastry baked crisply in the oven is wrapped in a pizza-flavored filling made with tomato and cheese flavors and spices. [Product overview] ■Product name/contents “Lunch pie beef curry” / 6 pieces (standard 33g) “Lunch pie clam chowder” / 6 pieces (standard 33g) “Lunch Pie Delicious Pizza” / 6 pieces (standard 33g) ■Price Open price ■Release date/sales destination Monday, November 18, 2024 / Nationwide / All channels *Clam chowder and delicious pizza are already on sale [Brand site] (URL)
https://lunchpie.koikeya.co.jp/ when do you eat? Lunch pie gift campaign
https://prcdn.freetls.fastly.net/release_image/3039/1447/3039-1447-7f57a1ac339b3ebdd4e91f5f42739a09-1080×1080.jpg To commemorate the brand renewal and the release of the new product “Lunch Pie Beef Curry,” we will be holding a campaign where you can win a set of three new “Lunch Pie” items. This is a campaign where you can apply by voting for the occasion when you would like to eat “lunch pie” from the options, so please let us know when you would like to eat “lunch pie”! [Campaign details] ■Title when do you eat? Lunch pie gift campaign ■How to apply ※Application from X Please follow Koikeya Koikeya [Official] (@koikeya_cp) and vote for “The scene where you want to eat lunch pie” on the special site. Follow us here:
https://x.com/koikeya_cp Click here for the campaign special site:
https://koikeya.ownly.jp/story/32238 ■Application period Thursday, November 14, 2024 – Sunday, December 1, 2024 ■Present prizes (20 people) ・”Lunch pie clam chowder”: 4 pieces ・”Lunch pie beef curry”: 4 pieces ・”Lunch Pie Delicious Pizza”: 4 pieces A set of the above 12 items will be delivered to 20 people by lottery. [For inquiries from readers] Koikeya Co., Ltd. Customer Center Tel.0120-941-751 Reception: Mon-Fri 9:00-17:00 (Excluding holidays)
