Calbee Co., Ltd. “Kappa Ebisen Kishu Plum Grilled Nori Flavor”, where you can enjoy the refreshing sourness of Kishu plums*2 and the flavor of grilled seaweed, the No. 1 flavor we would like to see revived*1

Calbee Co., Ltd. press release (2024.11.14) Calbee Co., Ltd. The No. 1 flavor we would like to see revived *1 “Kappa Ebisen Kishu Plum Grilled Nori Flavor” where you can enjoy the refreshing sourness of Kishu plums *2 and the flavor of grilled seaweed New at convenience stores nationwide from Monday, November 18, 2024 On sale! Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Makoto Ebara) is celebrating the 60th anniversary of the release of “Kappa Ebisen,” which is famous for its “I can’t stop, I can’t stop♪” flavor. “Kappa Ebisen” is the flavor that we would like to see revived from among the 60 flavors released in 2017. Kishu plum grilled seaweed flavor” will be released in limited quantities at convenience stores nationwide from Monday, November 18, 2024. At stores other than convenience stores, limited quantities will be sold starting November 25th (Monday) of the same year (until supplies last). *1: Calbee research January 9th to January 15th, 2024 “Kappa Ebisen” revival flavor general election campaign voting results *2: The plum meat in the plum meat powder uses 100% Kishu plums. Image
URL: https://prcdn.freetls.fastly.net/release_image/30525/1452/30525-1452-059c02454ed9d183b5c1dbb1061fad64-1063×1301.jpg

[Release history] “Kappa Ebisen”, which was released in 1964, was inspired by “river shrimp tempura”, a childhood favorite of Calbee’s founder (Takashi Matsuo), and is celebrating its 60th anniversary this year. After much trial and error, we created a product that uses fresh, natural shrimp, whole in their shells, and is flavorful and high in calcium. It has become a long-selling product that is still popular today. To express our gratitude for your patronage, we will hold a general election in January 2024 to choose the flavor you would like to see revived from among the 60 flavors we have released so far. The flavor was decided to be “Kishu plum grilled seaweed flavor,” which came in first place out of 2,830 votes. Both the plum flavor and the seaweed flavor are flavors that go perfectly with “Kappa Ebisen.” “Kappa Ebisen Kishu Plum Grilled Nori Flavor” is a delicious dish that brings out the refreshing acidity of Kishu plums and the fragrant flavor of grilled seaweed. This is a product that not only people who like “Kappa Ebisen” but also people who don’t usually eat “Kappa Ebisen” can enjoy the special and exciting feeling. [Product Features] ●To commemorate the 60th anniversary of the release of “Kappa Ebisen,” this is the product chosen by fans as the number one flavor they would like to see revived. ●Kappa Ebisen is made with 100% plums from Kishu and has a refreshing sour taste and a fragrant flavor of grilled seaweed that leaves you with an irresistible taste. The red of the plum meat powder and the green of the grilled seaweed make the dough look delicious. ●The package uses an illustration of Kusudama to promote the 60th anniversary. The background is red, reminiscent of plums, and green, reminiscent of baked seaweed, to create a design that allows you to understand the flavor at a glance.
https://prcdn.freetls.fastly.net/release_image/30525/1452/30525-1452-99ca9265e10677ee789206229f85cdb7-1080×1350.jpg [Product overview] Product name Kappa Ebisen Kishu Plum Grilled Nori Flavor Contents 64g price Open (estimated price: around 170 yen including tax) release date/ Sales area Monday, November 18, 2024/Convenience stores nationwide Monday, November 25, 2024/Except at convenience stores nationwide *The actual release date may be delayed depending on the retailer. *Depending on the store, the product may not be available or may be sold out and discontinued. Product information etc. ■“Kappa Ebisen” official website
https://www.calbee.co.jp/kappaebisen/ ■“Kappa Ebisen” official X account https://twitter.com/CalbeeKappaCP ■“Kappa Ebisen” 60th anniversary website
https://www.calbee.co.jp/kappaebisen/60yearswithyou/ [“Kappa Ebisen” LINE emoji released to commemorate the 60th anniversary! 】 To commemorate the 60th anniversary of the release of “Kappa Ebisen”, we will release LINE emoji of the character “Kappa Ebiya”. Please enjoy the “Kappaebiya” emojis that can only be seen here.
https://line.me/S/emoji/?id=6731bc0df5546179ccca5489
https://prcdn.freetls.fastly.net/release_image/30525/1452/30525-1452-931ec3ad7335356ceb253a9fa57d8c00-898×943.jpg Kappa Ebisen is 60th anniversary
https://prcdn.freetls.fastly.net/release_image/30525/1452/30525-1452-2ed1636152fa5e7fd55cfd1a4bf13f93-527×276.jpg “Kappa Ebisen” was introduced in January 1964 and is a long-selling product that will celebrate its 60th anniversary in 2024. This is a popular product that uses fresh natural shrimp, whole shell, and has a great flavor and is also a good source of calcium. Behind the creation of a product with such a high level of perfection that the
manufacturing method remains almost unchanged today, there was a lot of trial and error and attention to detail, including the predecessor “Kappa Arare” series and the freshness of the raw material shrimp. Check out the article below to learn more about the challenges of development. “Kappa Ebisen” development secret story
https://note.calbee.jp/n/n14d59eb1afc3