[Tokyo] Panama Geisha Festival 2024 [The best in the world at a celebratory price]
Saza coffee Press release: November 14, 2024 [Tokyo] Panama Geisha Festival 2024 [The best in the world at a celebratory price] Saza Coffee is an event where you can taste the highest priced Panamanian Geisha coffee in the world (approximately 1.6 million yen per 1 kg of raw beans) 11/16,17,18 Saza Coffee KITTE Marunouchi store (Tokyo Marunouchi). Truly the best value in the world. Panama Geisha ” What does coffee taste like? The scent of Panama Geisha coffee ” Quality and quantity ”The value of the world’s best coffee Congratulatory price Let’s experience it. ( ￥ 500～ Image
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https://prcdn.freetls.fastly.net/release_image/42534/114/42534-114-f91bc5573a653450ea7e4f422c732598-450×450.jpg Saza Coffee KITTE Marunouchi Store – 2 minutes walk from JR Tokyo Station Marunouchi South Exit JP Building (Tokyo Central Post Office 1F) Panama Geisha Festival In recent years, the price of coffee beans has soared, partly due to the strong dollar. The price of the coffee sold by Saza Coffee (Representative: Taro Suzuki: 54) was
approximately 1.6 million yen per 1 kg of green beans (the world’s highest price: assuming that 1 kg can produce approximately 65 cups of coffee, the raw material cost is approximately 2. “We went too far,” says President Taro Suzuki. At Saza Coffee, we bid on the world’s most expensive coffee to share the value of Geisha coffee. The “Panama Geisha Festival” will be held on November 16th, 17th, and 18th, and the first 1,000 cups of “Panama Geisha”, two of the world’s most valuable types, will be served at a celebratory price (at Saza Coffee’s regular price). will appear. Location: Saza Coffee KITTE Marunouchi store (1 minute walk from JR Tokyo Station Marunouchi south exit, Tokyo Central Post Office JP Building 1F) Date and time: November 16th, 17th, 18th (event starts at 12:00 on the 16th) *(Saza Coffee main store and Saza Coffee Tsukuba University Alianza store only available on the 16th) Geisha Festival Coffee Price 1/3 cup 500 Yen 1 cup 3000 Yen ・Best of Panama Geisha 1st place BOP GW1 (Water purification: Wash) ・Best of Panama Geisha 2nd place BOP GW2 (washed and purified) ・Best of Panama Geisha 1st place BOP GN1 (sun-refined: natural) ・Best of Panama Geisha 10th place BOP GN10 (sun-refined: natural) (After November 19th, GN1, GW1 is ¥60,000-, GW2, GN10 is ¥20,000-)
https://prcdn.freetls.fastly.net/release_image/42534/114/42534-114-2dabb3811327d67f5af981dd18cfc00b-1440×1440.jpg Saza Coffee KITTE Marunouchi Store – 2 minutes walk from JR Tokyo Station Marunouchi South Exit JP Building (Tokyo Central Post Office
1F) https://prcdn.freetls.fastly.net/release_image/42534/114/42534-114-f495822e35464db5c374b3473480ed8a-1880×1248.png Taro Suzuki of Saza Coffee participating in the Panama fair The value of coffee You, the person reading this, are the ones who feel the deliciousness, so the value that you think is delicious is the most important, but the coffee judges, including myself, who are
professional coffee judges who purchase at fairs, The most delicious coffee selected (by majority of professionals: GN1, GW1) and the coffee that Taro Suzuki, who was a judge at the show, gave the highest score to (GW2, GN10) were also sold at the auction after the show. The value of expensive coffee should be “easy-to-understand
deliciousness”, and I would like you to experience the taste of coffee that I felt at the fair at Saza Coffee’s Panama Geisha Festival. Saza Coffee Taro Suzuki Sushizanmai ‘s Kiyoshi Kimura President in 2018 First auction I found out about it. Also, in 2019 First auction A 275 kg bluefin tuna was sold for approximately 330 million yen. (1 km 1.2 million yen) Sushizanmai At his event, on the same day, tuna lean meat was served at the then regular price of about 200 yen, and tuna fatty tuna was served at the then regular price of about 300 yen. This was a hot topic and many fans flocked to it. Sushizanmai really raised the value of “bluefin tuna” and “sushi” itself at an event where they were given celebratory prices. Taro Suzuki of Saza Coffee wants to increase the value of coffee, so he has been holding Geisha Coffee events at the Saza Coffee KITTE Marunouchi branch in Tokyo Marunouchi since 2018, following the example of his respected Sushizanmai and president Kiyoshi Kimura. Science and technology of Saza Coffee In addition, single-serve coffee packs with a 5-year expiration date will be on sale from the same day.
https://prcdn.freetls.fastly.net/release_image/42534/114/42534-114-d0781d860395fe5c019da71f41c335e6-1200×1200.jpg One cup coffee “Saza Cup On” BOP Pursuit of freshness Starting this November, we have achieved a 5-year expiration date for single cup coffee. Taro Suzuki of Saza Coffee conducted joint research with the University of Tsukuba and said, Freshness ”, we thoroughly replace oxygen and nitrogen, and use a special heating roasting method to achieve a fresh aroma and taste. (Inside the aluminum packaging material: coffee filter, 12g medium ground coffee powder) 2024 Best of Panama Geisha ( http://www.saza.coffee ) On sale from November 16th through Saza Coffee mail order. BOP GN1, BOP GW1, BOP GN2, BOP GN10, BOP W, BOP N The number 95.13 displayed is a score at a coffee fair, and a score of 80 or above is specialty coffee.
https://prcdn.freetls.fastly.net/release_image/42534/114/42534-114-2b48ff33201cc0920f9d924a68a70d44-1000×750.jpg A coffee with a score of 90 or above is so delicious that it makes you want to possess it.
https://prcdn.freetls.fastly.net/release_image/42534/114/42534-114-fe490817532ed954d843b79defbd0c58-1200×1200.jpg Best of Panama GN-1 ￥60,000 (12g) “The most delicious Panama Geisha” fruit sun-dried coffee selected by the judges of the Best of Panama fair at Lamastas Farm
https://prcdn.freetls.fastly.net/release_image/42534/114/42534-114-a6c3af298e54b01d0d6e26d4843394bf-1200×1200.jpg Best of Panama GW-1 ¥60,000 (12g) “The most delicious Panama Geisha” seed washed and purified coffee chosen by the judges of Kaizen Farm and competition Best of Panama
https://prcdn.freetls.fastly.net/release_image/42534/114/42534-114-28b2f77d97586fe20e9c95e9daf7d642-1200×1200.jpg Best of Panama GN-10 ¥20,000 (12g) Esmeralda Farm’s “Most Delicious and Favorite Panama Geisha” fruit sun-dried coffee chosen by Taro Suzuki, a judge at the Best of Panama competition
https://prcdn.freetls.fastly.net/release_image/42534/114/42534-114-892864d28b6e280ff723261231c2df1e-1200×1200.jpg Best of Panama GW-2 ¥20,000 (12g) Sofia Farm, “The most delicious Panama Geisha” seed washed and purified coffee selected by the judges of the Best of Panama fair Panama Geisha “ Coffee ” The value of Regular coffee and Panama Geisha differ depending on the amount of “gorgeous aroma.” Until now, the important factor in the value of high-quality coffee was where the coffee beans were harvested, but the value of specialty coffee these days is based on the taste of the coffee. Amount of fragrance ” or “ Sweetness and taste quality ‘ is also considered an important value. “ The value of Panama Geisha is the quality and quantity of the fragrance ”, and was awarded the world’s highest value ( Fragrance quality and quantity ), it is one of the fairs that is difficult for even people in the coffee industry to participate in. What is “Panama Geisha”? “Panama Geisha” is a coffee variety called “Geisha” native to Geisha village in Ethiopia, which is grown in Panama, Central America, and is known as a highly aromatic and highly valued coffee. in the first place. Around 2000, Mr. Daniel Peterson of Esmeralda Farm in Panama discovered that the taste of Geisha coffee was very delicious, and in 2004 it was announced for the first time at the Panama Coffee Fair (Best of Panama), making it a big hit in the coffee industry. It shocked me. “ Geisha coffee taste ” was praised by the judges at the competition for its unprecedented strong and gorgeous (flowery and fruity) taste and aroma, and it became a revolutionary name in the coffee world. Demand in consuming countries is strong and it is cultivated in various production areas, but it is not possible to obtain the aroma characteristics of Panama, so Geisha produced in Panama still holds the world record for the highest bid price and is the most expensive in the world. This is one of the coffees. Successful bid for two categories of the world’s best “Geisha” for approximately 64 million yen Taro Suzuki (54),
representative of Saza Coffee, once again won the Panama Coffee Fair’s highest value “Panama Geisha” (1st place in washed category: 20 kg, approximately 32 million yen, 1st place in natural category: 20 kg, approximately 32 million yen) yen) Approximately 64 million yen I won the bid. Since 2015, he has sold the highest priced geisha for 10 consecutive years (15 times in total) and continues to break records.
https://prcdn.freetls.fastly.net/release_image/42534/114/42534-114-d17ee799e5a19b7525f6580d941d9f1c-960×506.jpg Saza Coffee CEO Taro Suzuki (54) Graduated from Tokyo University of Agriculture and works at the Agricultural and Food Processing Laboratory at the University of Tsukuba Graduate School He is familiar with the coffee producing regions of Panama, Colombia, and Ethiopia. He has 25 hectares of farmland in Colombia and has planted 80,000 Geisha and other coffee plants. Geisha Coffee Specialist Saza Coffee Representative Taro Suzuki He is such a fan of geisha that he is called “Geisha Geisha Geisha” in the Panamanian coffee industry, and he often participates in coffee competitions around the world. A coffee fanatic who has traveled many times to Geisha village in Ethiopia, where the Geisha variety derives its name from. In 2007, Taro Suzuki fell in love with Geisha coffee from Esmeralda Farm, where Geisha was discovered. I have been participating in the Panama Geisha auction since 2009, and every time I Ichiban Coffee He continues to buy “Geisha Hunter” and is called “Geisha Hunter”. He has a 25ha coffee farm in Colombia, a neighboring country of Panama, where he grows 80,000 geisha plants. Considering that we are a producer ourselves, as an initiative to increase the value of coffee, we are conducting joint research with the University of Tsukuba’s
Agricultural and Food Processing Laboratory to roast coffee beans to ensure freshness and extend the expiration date. There is. Best of Panama 2024 The Panama Coffee Fair began in 2001, and since Geisha was discovered in 2004, Geisha has commanded the highest price at the fair. The world’s most delicious Geisha coffee has been determined, and this year marks the 20th anniversary of the discovery of Geisha, and Saza Coffee was sold at the highest price ever. This year, we won a total of four types of Geisha coffee, including the highest place in the two washed natural categories, the second place in the washed category, and Esmeralda Farm’s Best of Panama 20th Anniversary Geisha.
https://prcdn.freetls.fastly.net/release_image/42534/114/42534-114-7096e104a4223a5f997bdb7148bbd483-794×1060.png [Panama Geisha Festival] Purpose of holding Taro Suzuki of Saza Coffee fell in love with “ I want to spread the deliciousness of real Geisha We are holding this event with a single heart. There are some poor-quality Panamanian geishas out there that you cannot fall in love with, and I strongly hope that people will understand the value of delicious Panamanian geishas. There are things that have value in their production areas, such as the Blue Mountains and Kilimanjaro, but the essential value of Panama Geisha is not only in its taste. Fragrance quality and quantity ”. At the competition, it is important to evaluate the strength of the “sweet scent.” That’s why Panamanian Geishas are so valuable and so expensive. We are holding the Panama Geisha Festival event, not thinking about making money, but just to show people what real, delicious coffee is.
https://prcdn.freetls.fastly.net/release_image/42534/114/42534-114-371d209a378bd9c7f965ad62ffe78810-400×400.jpg At Saza Coffee, whose delicious taste was discovered by chance at a field called Panama Geisha “Mario from Esmeralda Farm”, you can drink “Panama Geisha Esmeralda Farm” from 1,500 yen, but the higher compatible “Panama Geisha Esmeralda Mario” ” is sold for 3,000 yen per cup. Originally 1 cup = 60,000 yen! Why we offer it for 500 yen If you want to offer the world’s best Panamanian Geisha coffee at a store, you have to sell it for more than 60,000 yen per cup to make it profitable. However, because we wanted everyone to drink the best coffee in the world and to share happiness with as many people as possible through delicious coffee, we decided to offer a gift price of 500 yen at the Panama Geisha Festival 2024. Panama Geisha coffee will be served. Sushizanmai, famous for its first tuna auction, had previously auctioned off a 275kg tuna for 330 million yen, but sold it at a gift price (Sushizanmai’s regular price). At Saza Coffee, regular geisha coffee is sold for 1,500 yen, so the world’s best Panamanian geisha coffee, which was won this time, will also be offered for 1,500 yen per cup during the festival. Furthermore, in our desire to reach as many people as possible, we will also be preparing a convenient 1/3 cup for 500 yen. There are four types of special Panama Geisha coffee that were won at the fair, so for just 2,000 yen you can enjoy the world’s most valuable coffee. [Panama Geisha Festival 2024] Event overview ■Name: Panama Geisha Festival 2024 ■Date and time: Saturday, November 16th to Monday, November 18th, 2024 11:00~21:00 (12:00~ on the first day only) ■Location: Saza Coffee KITTE Marunouchi store (JP Tower KITTE 1F, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo) 2 minutes walk from JR Tokyo Station Marunouchi south exit ticket gate ■Sponsor: Saza Coffee ■General inquiries: Saza Coffee Co., Ltd. Iijima/Suzuki TEL: 029-274-1151 (10:00-17:00) Excluding Saturdays, Sundays, and holidays
https://prcdn.freetls.fastly.net/release_image/42534/114/42534-114-8f55c011359cfe0a31d7e6acbd0dcdb8-2688×1512.jpg A scene from the past Panama Geisha Festival held at the Saza Coffee KITTE Marunouchi store in front of JR Tokyo Station. □ Panama Geisha Festival 2024 Menu Lineup Best of Panama Geisha 1st place (washed and purified) 1/3 cup 500 yen Best of Panama Geisha 1st place (washed and purified) 1 cup 3000 yen Best of Panama Geisha #1 (sun-refined: natural) 1/3 cup 500 yen Best of Panama Geisha 1st place (sun-refined: natural) 1 cup 3000 yen Best of Panama Geisha 2nd place (washed and purified) 1/3 cup 500 yen Best of Panama Geisha 2nd place (washed) 1 cup 3000 yen Best of Panama Geisha #10 (sun-refined: natural) 1/3 cup 500 yen Best of Panama Geisha #10 (sun-refined: natural) 1 cup 3000 yen About coffee refining methods
https://prcdn.freetls.fastly.net/release_image/42534/114/42534-114-169834b83c288933b74d9371f39baed9-1476×816.png Panama Geisha fruits, the Geisha varieties selected in Panama are beautiful. The longer the seeds, the larger the fruit.
https://prcdn.freetls.fastly.net/release_image/42534/114/42534-114-03d61007c7b7620bf20cce2173cf1f47-1202×980.png The pulpy seeds inside the fruit are the main flavor of coffee. Geisha varieties have fruity flavors like peach and grape citrus.
https://prcdn.freetls.fastly.net/release_image/42534/114/42534-114-d478130a03509bfef6fc4e62e8667ff4-1476×818.png ・Washing removes the pulp and dries the fruit in the seed state, so it retains the flavor of the seed itself. It has a fresh taste, with a sweet leaf scent similar to jasmine, and a taste similar to sweet miyan or lemon tea. I want to drink it as is
https://prcdn.freetls.fastly.net/release_image/42534/114/42534-114-5c864a8e42f64f757bd74a9825a05b0b-1468×972.png – Sun-refined (natural) coffee berries are dried and the seeds inside are removed later, resulting in a chocolate-like taste influenced by the taste of the coffee berry pulp. It also goes well with milk. Saza Coffee Co., Ltd. Saza Coffee is a coffee shop that originated in Hitachinaka City, Ibaraki Prefecture in 1969. In addition to 17 stores and 2 factories in Japan, we have 2 farms in Colombia. Since 2009, they have been auctioning off the Geisha that won the highest price at the Panama Coffee Fair (Best of Panama). History of Saza Coffee 1969 Yoshio Suzuki opens a coffee shop called Katsuza (Saza: in front of Katsuta Station on the JR Joban Line). 1975 Started roasting coffee. 1989 Saza Coffee main store (currently Hitachinaka City, Ibaraki Prefecture) is completed. German roaster Probat 45Kg. 1997 Purchased a coffee farm in Colombia. 2005 Expanded to Tokyo and opened Saza Coffee Ecute Shinagawa store (JR Shinagawa Station Ekinaka commercial facility). 2019 Saza coffee Saza coffee and Saza Coffee HD Divided into. ・Coffee shop management department Saza coffee . ・Coffee bean roasting and processing department Saza Coffee HD . 2022 Saza Coffee new factory completed. 2 German-made Probat 60Kg roasting machines. 2024 Co., Ltd. Saza Coffee HD Co., Ltd. Saza Coffee Roaster Company name changed to.
https://prcdn.freetls.fastly.net/release_image/42534/114/42534-114-ab93031c5a37995e8d249370cd8767b2-220×90.png Saza coffee My name is Taro Suzuki and I am the representative of Saza Coffee. I continue to buy the most delicious coffee in the world in the world of coffee. Kiyoshi Kimura of Sushizanmai, like the president, is raising the value of sushi I want to increase the value of coffee. The coffee industry has been exhausted due to the weak yen and strong dollar since the coronavirus. The value of Bulman and Kiriman is unknown, and coffee shops are having a hard time selling them We are working to make the next coffee “Geisha” the star of the coffee shop. In addition, we will be holding an event at KITTE Marunouchi store on November 16th from 12:00pm, so if you let us know, we will be happy to serve you a Geisha with a fragrance that is “different in quality and quantity.” Thank you very much for your support. Saza Coffee Taro Suzuki Saza Coffee Co., Ltd. 8-18 Kyoeicho, Hitachinaka City, Ibaraki Prefecture 0292741151
