[Nishitsu Group] [Opening commemorative product co-created by local companies, One Building, and workers] One Building’s original craft beer “ONE craft” is born! Image
URL: Nishitetsu Group Press release: November 14, 2024 [Opening commemorative product co-created by local companies, One Building, and workers] One Building’s original craft beer “ONE craft” is born! Pre-sales start at “Aozora Brewery” from Friday, January 17th
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Representative Director, President and Executive Officer Koichi Hayashida) is collaborating with “Aozora Brewery” (Kagura Co., Ltd., Chuo-ku, Fukuoka City, Representative Director Hiroharu Mori) to create “ONE FUKUOKA BLDG. (hereinafter referred to as “One Building”)” We are developing original craft beer. The name of the craft beer is “ONE craft”. Pre-sale will begin at “Aozora Brewery” on Friday, January 17, 2025, and from Thursday, April 24, 2025, it will also be sold at “Tenjin Fuku Shokudo” on the 5th floor to commemorate the opening of One Building. [Features of “ONE craft”] ・This is an original craft beer that expresses One Building’s concept of “creative intersection.” ・Uses “SESSION IPA”, which has a low alcohol content (4.5%) and a light body. The color is amber, and while it is sharp, you can feel the flavor and aroma of malt. – Uses 5 types of hops with different production areas and characters. Various aromas such as citrus, floral, and herbal aromas create a unique taste. [About package design] A square silhouette imitating the exterior of the One Building is placed on a white background, representing a blank space for the future, and the gradation expresses the creation of new value through diverse encounters and interactions within the One Building.
https://prcdn.freetls.fastly.net/release_image/17692/681/17692-681-9a2c68cd33c3debe34b9372e502c3215-1625×596.png ■Craft beer created through collaboration between Hakata breweries and Tenjin workers “ONE craft” will be developed and brewed to commemorate the opening of One Building, and will be co-created with “Aozora Brewery” in Hakata Ward, as well as with “Tenjin Workers” working at companies scheduled to move into One Building. This will be realized through the co-creation of the two. In a survey and tasting event conducted with the cooperation of over 300 people, two keywords were cited as the tastes associated with Tenjin and Sozo Crossroads: “sharpness” and “complexity.” Therefore, ONE craft is a craft beer that can be enjoyed in a variety of situations, expressing a creative intersection with a lightness of taste and complexity of aroma. The concept is “Craft at the beginning.” When various people gather and interact, new things and things are created, which creates (craft) the unknown charm of Tenjin – One Building will be the source of this, and the future of Tenjin will have endless new charms. Our hope is to contribute to the creation of communication where “time spent enjoying beer with friends becomes the driving force of tomorrow.” ■ Comments from Yusuke Watanabe, brewer at Aozora Brewery “Aozora Brewery Hakata Tenyamachi” started brewing in July 2022 in Tenyamachi, Hakata Ward. With the Liquor Tax Law revised in 1994, which lifted the ban on small-scale breweries, a number of breweries were established in Fukuoka, but awareness of the “diversity of beer” was not high, and there was a need for people to learn more about the various beers. With this in mind, we started brewing in the center of Fukuoka. In the past two and a half years, we have produced over 30 types of beer, and we have also undertaken contract brewing to create beers based on customer requests. Delicious beer is made from a variety of crops, water, and yeast, and we as brewers are only responsible for a small part of it, but in the same way, through this project, together with the people of One Building, we at Aozora Brewery Hakatatenyamachi I would be happy if I could help create a new Fukuoka.
https://prcdn.freetls.fastly.net/release_image/17692/681/17692-681-c1db9659b4155b561e5b186f19495f2c-1567×1045.jpg ■ What is the flavor of “ONE craft” as seen from the survey of over 300 people? ◆ Co-creation 1st STEP An online survey will be conducted in the summer of 2024 targeting people working at companies that are planning to move into One Building. We conducted a survey on craft beer imagined from the image of Tenjin and the concept of “Creation Crossroads.” [Questionnaire contents and answers] Method: Response via web questionnaire (number of valid responses: 334) Period: July 30th to August 8th, 2024 [Survey results (excerpt)] Q1. If you compare “Tenjin” to a taste, what kind of image do you have? Also, why do you think so? ※Total number of answers: 740/Multiple answers possible
https://prcdn.freetls.fastly.net/release_image/17692/681/17692-681-c9dcf8b563a5a2058618bbef5ee3215b-1762×1144.png I realized that the image of Tenjin differs from person to person, and that the diversity and complexity of Tenjin is what Tenjin is all about. Q2. If you compare One Building’s concept of “Creative Intersection” to taste, what kind of image do you have? Also, why do you think so? *Total number of answers: 694/Multiple answers possible
https://prcdn.freetls.fastly.net/release_image/17692/681/17692-681-6f4f419d5c5024b0f11c0032f5849340-1677×1036.png Taste is Same results as Q1 for 3 items To. I realized that there is a great sense of anticipation for the unknown. ◆ Co-creation 2nd/3rd STEP We selected five types of beer that matched the characteristics based on the taste images that ranked high in the 1stSTEP survey results. Approximately 50 people who responded to the online survey sampled the beer and voted on which beer they thought suited the concept. Aozora Brewery’s brewer Yusuke Watanabe will make final adjustments based on the concept and survey trends, and brewing will begin on Monday, November 18th.
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https://prcdn.freetls.fastly.net/release_image/17692/681/17692-681-456b58fc252ff63191cff50c5ab175e6-3900×2925.jpg Tasting event dates: October 29th (Tuesday) and 30th (Wednesday), 2024 Location: Aozora Brewery ■Future schedule Brewing begins on Monday, November 18, 2024 Expected completion date: Friday, December 20, 2024 Available at Aozora Brewery on Friday, January 17, 2025 Sales start on April 24, 2025 (Thursday) at One Building 5F “Tenjin Fuku Shokudo” etc. ■About Aozora Brewery (Corporate Information) [Company name] Kagura Co., Ltd. (Axiv Tenjin, 2-9-34 Daimyo, Chuo-ku, Fukuoka) [Representative Director] Hiroharu Mori [Establishment] March 2016 [Business details] ● Restaurant management (Aozora Brewery
[Tenayamachi, Hakata-ku, Fukuoka City], Hakata Sakagura [same], Sake Bar Yozakura [Chiyo, Hakata-ku, Fukuoka City]) > ● Manufacture and sales of beer, contract manufacturing (Brewing will start in July 2022 at Tenayamachi, Hakata-ku (Aozora Brewery)) [Official homepage] https://www.dm-groups.co.jp/dm-kagura/business/