Japanet Holdings Co., Ltd. 83.8% of respondents said they would “purchase” Osechi, and “Osechi is someth ing to buy” has become mainstream ~ Why do we eat Osechi “Datemaki”? ~

[Japanet Holdings Co., Ltd.] 83.8% answered “I would buy it” and “Osechi is something to buy” has become mainstream ~ Why do we eat Osechi “Datemaki”? ～ ​ Japanet Holdings Co., Ltd. Press release: November 14, 2024 83.8% answered “I will buy” Osechi, and “Osechi is something to buy” has become mainstream ~ Why do we eat Osechi “Datemaki”? ~
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Japanet Takata Co., Ltd. (Headquarters: Sasebo City, Nagasaki Prefecture/President: Asahito Takada) conducted a “2025 Osechi Survey” targeting email newsletter members in October 2024. At our company, we sell osechi, which ranked No. 1 in Japan for two consecutive years in 2023 and 2024 in terms of sales volume and value of New Year’s dishes by product. Based on the sales scale, we conducted a survey on behavioral trends such as how to prepare and when to buy osechi, as well as trends such as “ranking of favorite osechi” and “origins of known osechi” and compiled a report. I did. ■83.8% of respondents said they would “purchase” or “both purchase and make homemade”, and “buying” became the mainstream for New Year’s dishes ■When asked why they buy, more and more people are prioritizing efficiency and satisfaction during the New Year holidays ■80% answered that they “eat” Osechi ■Recognition rate survey on the origin of osechi, many people eat osechi but don’t know the origin ■83.8% of respondents said they “purchased” or “both purchased and homemade”, and “buying” became the mainstream for New Year’s dishes
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https://prcdn.freetls.fastly.net/release_image/16651/508/16651-508-a261e9b64c50d71fe90924941879d9b6-3900×1721.jpg Regarding “how to prepare osechi,” 43.2% said “purchased,” and 40.6% said “both purchased and homemade,” meaning 83.8% of the respondents said they “purchased” some type of osechi. Although 99.1% of respondents were in their 40s to 70s, it is notable that even among this middle-aged and older group, only about 10% had the intention of making osechi by hand. It turns out that it has become mainstream. In addition, when asked who they plan to eat osechi with (do they want to eat it), 69.4% of the respondents said it would be with their family members who live with them, or with three
generations, including their parents, children, and grandchildren. You can feel that osechi is used for meals. ■Why “buy”?
https://prcdn.freetls.fastly.net/release_image/16651/508/16651-508-f2822c7cefc70f82f1e68183f18d8dbb-3887×1654.jpg ▽Other individual opinions ・Because it is compact (man, 50s) ・It’s more efficient to buy only a few things you want (man, 50s) ・Because I can eat things I don’t usually eat (male, 60s) ・Because I want to eat unusual seasonings (50s, female) ・I’m looking forward to the appearance and taste (female, 60s) In addition to the work-related hurdles of making them, such as the difficulty of making them, an increasing number of people are also prioritizing efficiency and satisfaction during the New Year’s holidays because they want to spend the New Year’s holidays leisurely. Among the individual opinions, there were opinions such as “because it’s compact,” which is unique to eating in a small group environment, and opinions about enjoying the “food” itself, such as “I enjoy both the appearance and the taste.” ■80% “eat” Osechi When asked, “Do you eat osechi ryori on New Year’s Day?”, 81.1% of the respondents answered “yes.” In addition, over 70% of respondents in all age groups answered “Yes”, indicating that osechi ryori remains a standard part of New Year’s meals. Image
URL: https://prcdn.freetls.fastly.net/release_image/16651/508/16651-508-21c742dbacf04da4a509b89b84792bc3-2519×1615.jpg
https://prcdn.freetls.fastly.net/release_image/16651/508/16651-508-0e4bf5a799ca4235930d4ea83f10e78c-2880×1504.jpg ■66.6% have purchased osechi online/mail order
https://prcdn.freetls.fastly.net/release_image/16651/508/16651-508-752fe43358d4fd56a944c9af76248dfc-2665×1590.jpg More than 60% of people purchase osechi by mail order or online, indicating that there is little negative attitude toward purchases outside of stores. ■Favorite osechi ranking 10th place
https://prcdn.freetls.fastly.net/release_image/16651/508/16651-508-3f625c881aa9f916f6c2e4e25fa4bab9-432×476.jpg When asked to choose their favorite New Year’s dish, the first place went to “herring roe”, the second place to “chestnut
kinton/chestnut kanroni”, and the third place to “simmered abalone/shellfish”. The top 10 results were Japanese dishes that are often seen as staples of Osechi cuisine. On the other hand, “roast beef” came in fifth place, and it is interesting that Western cuisine has a good reputation, even though 99.1% of respondents were in their 40s to 70s. ■How well-known is the origin of osechi*1?
https://prcdn.freetls.fastly.net/release_image/16651/508/16651-508-4b32afda8b92c836220d32c139856eb1-1522×638.jpg When we conducted a survey to find out how many people were aware of the origins of osechi cuisine, which has a Japanese cultural aspect, we found that the recognition rate for “herring roe” and “black beans” exceeded 85%. On the other hand, “Datemaki”, “Gobo”, and “Namasu”, which rank high in popularity, are less well known. Approximately 80% of the respondents answered that they “eat osechi,” but only about 20% of osechi dishes are known about their origins. there were. *1… [Origin source] Refer to the Ministry of Agriculture, Forestry and Fisheries public page (
https://www.maff.go.jp/j/agri_school/a_menu/oseti/01.html )
https://prcdn.freetls.fastly.net/release_image/16651/508/16651-508-bee08f754e08be23333c727457dcf574-2457×1620.jpg [Survey overview] □Survey target: Japanet Takata’s e-mail newsletter members □Survey period: October 2, 2024 – October 31, 2024 □Research method: Internet survey □Number of valid responses: 28,528 people □Respondent attributes: ・20-29 years old: 0.1% ・30-39 years old: 0.8% ・40-49 years old: 7.4% ・50-59 years old: 29.4% ・60-69 years old: 41.5% ・70-79 years old: 20.8%
Image
URL: https://prcdn.freetls.fastly.net/release_image/16651/508/16651-508-59b0cfa7b2ca9c1890fd57e268635cf8-1731×620.jpg ■Japanet Takata Co., Ltd. Established in 1986. Responsible for the “mail order business” which is the mainstay of the Japanet Group. We value finding truly good things in the world, refining them into even better products and services from our unique perspective, and communicating them to the world. We carefully select and focus on the most recommended products in each category, and the Japanet Group also provides after-sales service.
https://prcdn.freetls.fastly.net/release_image/16651/508/16651-508-bfade93c641389d85654064dad8a0b27-600×360.png ■“Extra-large Japanese and Western New Year’s 2-tiered osechi”
https://www.japanet.co.jp/shopping/foods/catslist/LP000000000021882/PDW0A0100876/
(PC) https://www.japanet.co.jp/shopping/i/sp/foods/catslist/ATINSL000000000021883/PDW0A0100876/ (Smartphone)