[“Body Maintenance New CM” PR Secretariat] Mugi Kadowaki and Nozomi Tomita appear! “Body Maintenance” depicts writers and fans who take on “THE DAY.” on the day of Winter Comiket New CM “THE DAY #C105″ Realistically expresses the unique worldview of Comiket where everyone becomes a participant title> “Body Maintenance New CM” PR Secretariat Press release: November 15, 2024 Mugi Kadowaki and Nozomi Tomita will appear! “Body Maintenance” depicts writers and fans who take on “THE DAY.” on the day of Winter Comiket. New CM “THE DAY #C105”
realistically expresses the unique world of Comiket where everyone becomes a participant. Broadcasting will start nationwide from Saturday, November 16, 2024 “Body Maintenance”, sold by Otsuka Pharmaceutical Co., Ltd. (Headquarters: Tokyo, hereinafter referred to as “Otsuka Pharmaceutical”), has the key message “THE DAY. Let’s finish for the day.” Starting in 2023, we have been implementing a project to support the health of people who are trying to manage their physical condition on a daily basis in preparation for “THE DAY.” As the second part, actors Mugi Kadowaki and Nozomi Tomita will be appointed, and doujin writers who take on the comic market
(hereinafter referred to as “Comiket”) that will be held in the winter, as well as fans who will be participating as staff members, will participate until the day of Comiket. A new TV commercial depicting the days of “THE DAY #C105” will begin airing nationwide from Saturday, November 16, 2024. Comiket, depicted as “THE DAY.” in this commercial, is the world’s largest doujinshi sale and is held every summer and winter. Participants face harsh environments such as the extreme heat of summer and the cold of winter, but for writers in particular, winter Comiket is a tough challenge as the preparation period is shorter than in summer, making it even more important to manage your physical condition. It becomes. He works hard to create works in between his day jobs, and although he sometimes feels pressured, he receives the support of his fans who care about his health.The source of his strength is “because I love creating” and “I love the people who are waiting for me.” I have a strong feeling that “because of that.” This commercial expresses this unique world with the narration, “There are people who don’t even know their faces who care about my health. There is no other world like this. Maintenance is love.” did. Additionally, a major feature of Comiket is that everything from setting up the venue to providing guidance is accomplished through the cooperation of many people, and that “everyone is a participant.” Part of the filming took place at Tokyo Big Sight, the sacred place of Comiket, creating a realistic atmosphere from preparations to the day of the event. In addition, the song uses Sakura Wars’ “Ki! Teikoku Hanagekdan”. It supports the story of two people who take on the challenge of a special “day” that would not be possible without the love of everyone, and enlivens the worldview of the commercial. https://www.otsuka.co.jp/bdm/theday/
https://prcdn.freetls.fastly.net/release_image/80004/3/80004-3-9f010e28e592306f1da52ad0a7d07301-1750×2475.jpg ・ Actor Mugi Kadowaki plays the role of a writer who struggles despite being overwhelmed by pressure, and Nozoo Tomita plays the role of a fan who supports Kadowaki on social media and attends Comiket as a staff member himself. ・ The key message is “Maintenance is love.” It depicts a special world view between an artist who takes on the challenge of Comiket and fans who not only support the artist, who they don’t even know, but also care about his health. ・ It recreates the preparation session and how the Comiket venue is being created with everyone participating. Some of the footage was shot at the sacred site of Tokyo Big Sight, creating a realistic atmosphere. ・ The CM song is Sakura Wars’ “Ki! Teikoku Hanagekdan”. The story will enliven the story of the two of them, who are managing their physical condition and heading towards “THE DAY.” on the day of Comiket. ■“THE DAY #C105” Concept & Story A body maintenance product that combines lactic acid bacteria B240 and ingredients that support physical condition management, and was born from the idea of “drinking to protect your body as a barrier.*1.” We will support everyone’s physical condition management based on the new key message, “THE DAY. Let’s finish for the day.” This commercial, “THE DAY #C105,” depicts the days leading up to the winter Comiket. For artists, taking on the challenge of attending Comiket is a joy to have their work seen, but at the same time it is also a struggle against the anxiety of having to draw. For artists who work at their day jobs during the day and work hard to create works night after night within a limited preparation period, managing their physical condition is essential. “Likes” from fans on SNS can sometimes put pressure on you to live up to their expectations. On the other hand, in the moments when you feel anxious and feel like you’re about to give up because you’re thinking, “I don’t have time…”, it’s also the kind of support that gently supports your back, such as replies from fans who care about your health, saying, “Please take care of your body,” and comments like, “I don’t have time.” ” hearts. As the narration says, “There are people who don’t even know their faces who are worried about my health. There is no other world like this.” The connection between artists who take on Comiket and their fans is a unique and special one. It’s the world. The entire operation of Comiket, including setup and guidance, is made possible by the cooperation of many people, and this commercial also depicts fans who attend Comiket themselves after going through the preparatory meeting. By showing not only the writer but everyone involved taking on the challenge of “THE DAY.” on the day of Comiket as participants, we express that body maintenance is closely related to daily physical condition management in preparation for the big day. I am. *1 “Barrier” means that the ingredients essential for
conditioning protect your physical condition and individuality as usual. ■“THE DAY #C105” Overview Title: “THE DAY #C105” edition Broadcast start date: Saturday, November 16, 2024 Broadcast area: Nationwide Video link: “THE DAY #C105” 15 seconds URL
https://youtu.be/XgP47Jb75D8 “THE DAY #C105” 30 seconds URL
https://youtu.be/zjwSYqdNqVo “THE DAY #C105” version 120 seconds URL https://youtu.be/0rV8-H_PqCM ■About CM songs ・Song: “Ki! Teikoku Kagekidan” ・Lyrics: Prince Hiroi ・Composer: Kohei Tanaka ■Photography episode Ms. Kadowaki played the role of a woman who has two faces: a company employee and a writer who also exhibits at Comiket. Mr. Kadowaki said that the most difficult part was the drawing scene. It was said that it was difficult to express the natural touch of the painting. I would like you to pay attention to his acting skills, such as the expression on his face gradually becoming grim as he is busy with deadlines, and how he perfectly expresses the mixture of anticipation and anxiety on the day of Comiket. is. On the other hand, Mr. Tomita, who is a fan of the author played by Mr. Kadowaki, played the role of a Comiket staff member. In the scene where they were guiding participants at the Big Sight, the way they were shouting out loud was just like the day before, and passersby who weren’t involved in the filming thought they were rehearsing for Comiket. The moment the cut was made, the staff erupted in applause for their wonderful performance. ■Performer comments Q1: Are there any memorable scenes from this shoot? Mr. Kadowaki: In the scene where he is buried in a heart, there was an action where he was suspended from a high place with a wire and fell, but it was the first time I had ever been suspended from such a high place, so it was really fun. Mr. Tomita: The scene where he is standing at the front of the crowd guiding the people who came to Comiket. It was the first scene of filming, but I felt a combination of excitement and desperation. Q2: Mr. Kadowaki played the role of a writer and Mr. Tomita played the role of a fan in the commercial. How was it playing each character? Mr. Kadowaki: I have a friend who exhibits at Comiket, so I was thinking about her when I acted. Mr. Tomita: Every day spent thinking about someone enriches your own life. The synergy of vitality felt powerful and warm. Q3. In the commercial, it was depicted that taking care of your health is important in preparation for the winter Comiket, which has a limited time, but there are things that the two of you keep in mind when taking care of your health on a daily basis. mosquito? Mr. Kadowaki: I just try to drink water frequently. Mr. Tomita: No matter how busy I am, I still want to eat! Eat the food you think is delicious! Make time to think. Q4.The key message of this commercial is “Maintenance is love.”, but are there any hobbies or things that the two of you have recently become addicted to that you can’t help but “love”? Mr. Kadowaki: Looking at mushrooms and fishing. Mr. Tomita: Kobe gyoza! They are eaten with miso sauce, and each shop has its own characteristics, so the other day I went to three gyoza specialty shops. Q5.Finally, please give a message to those who are working hard towards the important day “THE DAY.” Mr. Kadowaki: When you’re busy, you tend to neglect self-maintenance, but I hope you can take care of yourself by taking care of your body when you’re busy. Mr. Tomita: I believe that the days we accumulate for that day, that moment, will lead us beyond THE DAY. I hope you are fully prepared and ready for that day! ■Graphic
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https://prcdn.freetls.fastly.net/release_image/80004/3/80004-3-d2c45c5782c57b788fed663de7c85e7c-2000×1125.jpg ■Performer profile Kadowaki Mugi
https://prcdn.freetls.fastly.net/release_image/80004/3/80004-3-51fd914df80843dc75c67eb291e06bd2-630×720.jpg Born on August 10, 1992. Born in Tokyo. Debuted in a drama in 2011. His main appearances are in the movies “Love Whirlpool”, “Can You Stop Us?” (starring role), “Sayonara Kuchibiru” (starring role), “Anoko wa Kizoku” (starring role), and “Frayed” (starring role). ), Netflix movie “Asakusa Kid”, Her dramas include the TV drama series “Mare”, the taiga drama “Kirin ga Kuru” (heroine), CX “Don’t call it a mystery”, NTV “Reversal Orchestra” (starring), and NTV “Alice in the kitchen” (starring). Nozomi Tomita
https://prcdn.freetls.fastly.net/release_image/80004/3/80004-3-e0d02ae36ced46c4f2daa3a92f5104a1-2249×1687.jpg Born on February 25, 2000. Born in Fukushima Prefecture. Debuted in 2015 with the movie “Solomon’s Perjury: Part 1: Incident/Part 2: Trial.” Main appearances include the movies “Cheer☆Dan: The true story of a high school girl who conquered the United States in cheer dance”, “Asa Hinagu”, “SUNNY Strong Feelings, Strong Love”, and dramas such as the CX “Kyojo” series. , NTV’s “But I Have Passion”, NHK’s TV drama series “Natsuzora”, “Boogie Woogie”, etc. The movie “Lights on the Port” in which he stars will be released in January 2025. ■About “Body Maintenance” https://www.otsuka.co.jp/bdm/ ＞ Plant-derived “Lactic Acid Bacteria B240″*2 whose function has been confirmed through Otsuka Pharmaceutical’s many years of research on the intestines and lactic acid bacteria. “Body Maintenance” combines this “lactic acid bacteria B240” with ingredients that support physical condition management, and has developed two items that “drink to protect your body as a barrier*1.” In 2017, we launched “Body Maintenance Jelly”, which is a combination of “lactic acid bacteria B240” and “protein.” It is used to manage your physical condition during hard days such as exercise and work. In 2018, we launched “Body Maintenance Drink,” which combines “lactic acid bacteria B240” and “electrolytes,” which maintain the body’s water content. It is low in calories, easy to drink, and easy to incorporate into daily hydration, so it supports the health of business people and other people who are concerned about managing their physical condition on a daily basis. *1 “Barrier” means that the ingredients essential for conditioning protect your physical condition and individuality as usual. *2 Lactic acid bacteria isolated by Tokyo University of Agriculture and confirmed to be effective by Otsuka Pharmaceutical.
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