Coca-Cola Bottlers Japan certified as a Rainbow for the third consecutive year in the PRIDE Index 2024, an indicator of LGBTQ initiatives in the workplace
Coca-Cola Bottlers Japan Holdings Co., Ltd. Press release: November 15, 2024 Coca-Cola Bottlers Japan has been certified as a “Rainbow” for the third consecutive year in the “PRIDE Index 2024”, an indicator of LGBTQ initiatives in the workplace. ~Received the highest rating “Gold” for 4 consecutive years~ Coca-Cola Bottlers Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Karin Dragan, hereinafter referred to as the Company) is a member of the PRIDE Index, which is evaluated by work with Pride, a general incorporated association, to evaluate initiatives related to LGBTQ in the workplace. For the third consecutive year, we received the Rainbow certification, which recognizes companies that promote cross-sector collaboration in 2024. At the same time, we received the highest “Gold” certification for four consecutive years.
https://prcdn.freetls.fastly.net/release_image/53655/226/53655-226-805da4792d53fbb30fc764b3012d4022-481×481.png
https://prcdn.freetls.fastly.net/release_image/53655/226/53655-226-d4da9338f4dab548fb5e62d1ee6e324a-655×655.png In order to achieve our mission of “delivering happy moments to everyone and creating value,” we have made proactive initiatives for diversity and gender equality one of our management priorities. As part of this, we are conducting various initiatives related to LGBTQ . We respect the individuality of each employee, actively incorporate diverse values and ideas, and create an inclusive environment where all people can maximize their potential regardless of their
differences.We make diversity our strength. We aim for sustainable growth as a company. ■Our LGBTQ initiatives (partial) ・ Sponsoring and exhibiting a booth at “Tokyo Rainbow Pride 2024” Our company co-sponsored and set up a booth at Tokyo Rainbow Pride 2024, one of the largest LGBTQ related events in Asia, with Coca-Cola Japan. In addition, we posted awareness advertisements with rainbow-colored motifs on bottles and logos at the “Shibuya Coke Vision” installed on the rooftop of QFRONT, approximately 40 meters above the ground at the Shibuya Scramble Crossing. Employees also participated in the Pride Parade. did. https://www.ccbji.co.jp/news/detail.php?id=1538 ・ Formulated DE&I logo and statement We created a logo and statement to communicate our thinking and attitude regarding DE&I, and announced them in June 2024. The new logo mark “Be COLORFUL!” symbolizes diversity and inclusiveness, valuing the unique colors of each individual, and encouraging each person to shine in their own way, as if coming together to paint a richer picture. Expressing. Additionally, to express the diversity of the company, we used colors inspired by our product packaging.
https://www.ccbj-holdings.com/news/detail.php?id=1555 ・ Considering logo design for LGBTQ support As part of our efforts to promote collaboration and cooperation with FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Kensuke Hosomi, hereinafter referred to as FamilyMart) in the field of SDGs (Sustainable Development Goals), we have established an alliance with both companies (* 1) The members took the lead in holding a collaborative event on Friday, October 11, 2024, which is National Coming Out Day. The event will feature a design proposal for a promotion planned to coincide with Pride Month in June 2025, with the aim of “creating an opportunity to deepen understanding of sexual diversity in hopes of realizing a society where everyone can play an active role in their own way.” was discussed among Ally members. *1 The word ally comes from the English word ally, which means ally or ally, and refers to people who actively understand and support LGBTQ people, regardless of whether they themselves are a sexual minority or not. point. https://www.ccbji.co.jp/news/detail.php?id=1595 ■About the pride index The PRIDE Index is the first index in Japan to evaluate the efforts of companies, organizations, etc. related to LGBTQ , and was created by work with Pride in 2016 to create workplaces in Japan that are friendly to LGBTQ and other sexual minorities. It consists of five indicators: Policy (declaration of conduct), Representation (community of those involved), Inspiration (awareness activities), Development (personnel system/programs), and Engagement/Empowerment (social contribution/external relations activities). Points are awarded if the specified requirements are met, and companies and organizations are certified as Gold, Silver, or Bronze depending on the points. ■About rainbow certification In order to create a workplace and society where sexual minorities such as LGBTQ can work as themselves, we will go beyond what our company can do on its own and collaborate across sectors with the national government, local governments, academic institutions, NPOs/NGOs, etc. This is an evaluation index that evaluates companies and organizations that promote this. ■Coca-Cola Bottlers Japan’s “Respect for Diversity” Initiatives:
https://www.ccbji.co.jp/csv/inclusion/ *The information contained in the news release is current as of the date of announcement. Please note that the information may differ from the latest information.